All4Customer · 2027

Agoris analysis · updated October 2026

Key takeaways

• The trade show for customer experience, artificial intelligence, digital marketing, e-commerce and data: All4Customer Paris brings together CX, AI, data, retail and digital commerce under a single banner.
• Organiser: Weyou Group, which has been developing a unique model of highly qualified business meetings across Europe since 2009. An annual trade show, it became All4Customer Paris in 2024 following the merger of the Stratégie Clients and E-Marketing Paris shows.
• Next edition: 23, 24 and 25 March 2027 at Paris Expo Porte de Versailles, Hall 6.
• 2026 results (organiser figures): 15,996 participants, 233 exhibitor stands, 145 sessions (17 plenaries, 27 expert conferences, 71 masterclasses, 30 workshops).
• Positioning: a hybrid trade show + expert conference format, focused on marketing and customer-relations operations, with generative and agentic AI running as the common thread of the recent edition.

Who exhibits

Typical profile

The exhibitor offering is organised around four families: customer-relations management and user experience, digital marketing strategies and tools, e-commerce and digital commerce solutions, and data collection and analysis. You will find CRM and CCaaS software publishers, conversational AI platforms, UX/UI agencies, customer-relations outsourcing service providers, and data and personalisation solutions. Presence formats range from bare stands to turnkey stands (4 to 16 sq m), with an Innovation Village zone dedicated to start-ups (3 sq m).

Notable exhibitors

The 2026 edition featured Odigo as Gold sponsor, and Verint, Zoho, Mitel and Foundever as Silver sponsors. The full list, classified by category, is published on the official exhibitors page.

Quality of attendance

The 2026 edition gathered 15,996 participants (organiser figure). Attendance is mainly made up of decision-makers and operational staff in marketing, customer relations, e-commerce and data, on both the advertiser and the service-provider sides.

Activities & community

Conference programme

The conference programme is a cornerstone of the event: 145 sessions in total at the 2026 edition, split into 17 plenary conferences, 27 expert conferences, 71 masterclasses and 30 workshops. The Verdi and Mozart amphitheatres host the expert conferences and masterclasses. The themes of the recent edition gave pride of place to applied AI (customer-service automation, agentic AI in contact centres, AI and sales performance), to omnichannel, to the voice of the customer, and to aligning CX with financial performance.

Institutional partners

All4Customer Paris draws on a network of trade associations in customer relations and digital marketing. In 2026: CPA France, AFRC, ESCDA, AMARC and SP2C were among the official institutional partners. ESCDA (a customer-relations certification scheme) is a partner of the trade show, distinct from the event itself.

Community & networks

The event relies on the Weyou Group ecosystem and on specialist media partners: E-marketing, Relation Client Mag, Blog du Modérateur, Agora News Experience Client, Sens du Client, CX Advisor, My Digital Week.

On site: what you need to know

Access, parking, transport and accommodation: see the Paris Expo Porte de Versailles listing.

Specific to the trade show:

• 2027 dates: Tuesday 23, Wednesday 24 and Thursday 25 March 2027.
• Location: Hall 6, 2 place de la Porte de Versailles, 75015 Paris.
• Opening hours (recent edition): 9am-6pm on day 1, 9am-8pm on day 2 (late opening), 9am-5pm on day 3. To be reconfirmed on the website before visiting.
• Visitor registration and badge via the official Weyou Group platform.

How much it costs to exhibit

The stand pricing grid is not published in open access on the official website: the quote is built on request from Weyou Group depending on surface area, location and package (Gold/Silver sponsoring, conference speaking slots, visibility options). The available formats range from bare stands to turnkey stands (4 to 16 sq m), with a start-up formula (3 sq m in the Innovation Village) and speaking options at an expert conference (capacity 100-150 people, with video recording) or an agora workshop (40 people, reserved for exhibitors).

Preparing your visit

For the exhibitor

• 6 months out: choice of package (bare/equipped stand, sponsoring, conference), booking of the location in Hall 6.
• 4 months out: stand brief, scheduling of a conference speaking slot if relevant, plan for prospecting meetings.
• 2 months out: invitation campaign to your database, preparation of AI/CX demos, qualification of targets.
• 2 weeks out: build logistics, training the team on the pitch and lead scanning.

For the decision-maker visitor

Prepare a targeted route by universe (CX, digital marketing, e-commerce, data, AI), pre-select the conferences in the Verdi and Mozart amphitheatres, and plan your meetings with software publishers in advance. The conference-dense format rewards reading the programme before arriving.

CSR policy & initiatives

Weyou Group runs a CSR/ESG programme at group level, built around the environment (reduction of its carbon footprint, waste optimisation, circular economy, an SNCF partnership for the low-carbon mobility of participants: 136.75 kg CO2e saved per person), ethics, sustainability and inclusivity. The group is based in High Environmental Quality buildings and is a signatory to the Principles for Responsible Investment (PRI). On the content side, the trade show incorporates CSR/ESG and responsible digital marketing topics into its exhibitor offering and its conferences. The detail of these commitments is set out on the organising group's CSR/ESG page.

How the trade show has evolved

Trajectory analysis

All4Customer Paris is the product of a consolidation: the merger, carried out by Weyou Group, of the Stratégie Clients (customer relations) and E-Marketing Paris (digital marketing) shows, brought together under a single brand from the 2024 edition onwards. The logic is to cover the marketing - data - customer experience - e-commerce chain in one go, where the two original shows addressed complementary but separate segments.

The recent repositioning places artificial intelligence, first generative then agentic, at the centre of the message, which broadens the audience towards data and tech functions without losing the historic customer-relations and marketing base. With nearly 16,000 participants and a programme of 145 sessions in 2026, the trade show displays a hybrid trade show + media/content profile, a format that shapes the visitor experience as much as the exhibitor offering.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (all4customer-paris.com).