Cosmoprof Worldwide Bologna · 2027

Agoris analysis · updated June 2026

Key takeaways

• Cosmoprof Worldwide Bologna is the world's leading B2B cosmetics trade show: 58th edition from 18 to 21 March 2027 at BolognaFiere (Italy), organised by BolognaFiere Cosmoprof S.p.A. in partnership with Cosmetica Italia.
• 2026 results (57th edition, 26-29 March): more than 255,000 operators from over 150 countries, 3,104 exhibitors from 68 countries, 10,000+ brands represented, 33 country pavilions, 170,000+ sq m of exhibition space, of which 37% were first-time exhibitors. Sold out as soon as registration opened.
• Structured across 3 specialised sub-shows: Cosmopack (raw materials, formulation, packaging, OEM/CDMO), Cosmo Perfumery & Cosmetics (selective perfumery, consumer brands, distribution) and Cosmo Hair, Nail & Beauty Salon (professional hairdressing, salon equipment, nail care, aesthetics).
• French Pavilion of 750+ sq m in Hall 16, organised by Business France, with support from Bretagne Commerce International (BCI) for micro-businesses and SMEs.
• For 4 days, Bologna becomes the world capital of beauty. Italy: the world's 4th-largest cosmetics producer.

Who exhibits

Typical profile

Cosmoprof Worldwide Bologna covers the entire cosmetics value chain, organised across 3 sub-shows with differentiated dates and schedules.

Cosmopack (26-28 March 2027, Thursday-Saturday, 3 days) brings together the upstream industrial segment:

• Active ingredients and raw materials (Roquette, BASF Pharma Solutions, DuPont).
• Excipients and formulation solutions.
• Contract manufacturers, OEM/CDMO and BioProduction (Lonza, Recipharm, Catalent, Fareva).
• Primary and secondary packaging (Schott, SGD Pharma, Gerresheimer, Stevanato).
• Machinery and production lines (IMA, Romaco, Syntegon formerly Bosch Packaging).

Cosmo Perfumery & Cosmetics (26-28 March 2027, Thursday-Saturday) brings together selective perfumery, consumer brands, distribution players and the finished product (FDF). International buyers and brands expected: L'Oréal, Estée Lauder, Sephora.

Cosmo Hair, Nail & Beauty Salon (26-29 March 2027, Thursday-Sunday, 4 days) is dedicated to professional hairdressing, salon equipment, nail care, aesthetics and training. Hair pro majors expected: TIGI, Wella, Schwarzkopf, Davines.

Quality of attendance

Attendance in 2026 reached a benchmark level on the global B2B beauty market.

• 255,000+ professional operators from over 150 countries.
• 3,104 exhibitors from 68 countries.
• 37% first-time exhibitors on the supply side.
• 2026 pre-registrations rose sharply across all regions: Asia +53%, North America +28%, Middle East +23%, Africa +12%, Europe +11% compared to 2025 (ITA pre-show data).

Activities & community

Cosmoprof & Cosmopack Awards

The 2026 Awards honoured 16 winners plus a Lifetime Achievement Award at the ceremony on 27 March 2026. The editorial partnership is provided by Beautystreams, an international trend agency. Seven categories compete: Skincare, Make-up, Fragrance, Personal Care, Home Care, Hair Care, Packaging Design & Materials.

The packaging innovation awarded in 2026 illustrates the show's momentum: the Air Mist Gas-Free Spray System by Shinkwang M&P, an atomisation system using air compression without propellant gas, winner in the Packaging Design & Materials category.

International Cosmoprof Network

Cosmoprof Bologna is the parent brand of a network that is unique in the B2B beauty segment:

• Cosmoprof North America Las Vegas (main US edition).
• Cosmoprof Asia Hong Kong.
• Cosmoprof India Mumbai.
• Cosmoprof CBE ASEAN Bangkok.
• Cosmoprof Miami (launched in 2024, targeting LATAM).
• Cosmoprof Sao Paulo.

This "Cosmoprof Network" umbrella brand allows exhibitors to target regional markets with a shared editorial standard.

French Pavilion

The French Pavilion extends over more than 750 sq m in Hall 16, organised by Business France. Bretagne Commerce International (BCI) specifically supports micro-businesses and SMEs from Brittany on the pavilion. A format well suited to French subcontractors, contract manufacturers, ingredient specialists and packaging suppliers targeting the international market.

On site: what you need to know

Access, parking and accommodation: see the BolognaFiere listing.

Specific to the trade show:

• Dates: 18-21 March 2027 (58th edition). Cosmopack and Cosmo Perfumery & Cosmetics from 18 to 20 March (Thursday-Saturday), Cosmo Hair, Nail & Beauty Salon from 18 to 21 March (Thursday-Sunday).
• Visitor hours: 9:30 am-6:30 pm.
• Exhibitor hours: 8:30 am-7:00 pm.
• Access: strictly reserved for beauty professionals (proof of business activity required), online pre-registration mandatory at cosmoprof.com.
• 2026 Early Bird rates (reference before publication of 2027 rates): €30 per day, €50 for 2 days, €80 for 3-4 days until 9 March 2026. Standard rate: €60 / €95 / €140. 2027 rates to be confirmed.

How much it costs to exhibit

Exhibitor rates not published to date: bespoke quote on request from BolognaFiere Cosmoprof S.p.A., varying according to the sub-show (Cosmopack, Cosmo Perfumery & Cosmetics or Cosmo Hair, Nail & Beauty Salon), the floor area, the location and the country pavilion. Figures not publicly available.

For French exhibitors, the French Pavilion option via Business France or BCI provides access to a turnkey format that is often more affordable than a bare stand, with logistical support and collective visibility.

Preparing your visit

For the exhibitor

• 12 months out: choice of target sub-show (Cosmopack vs Cosmo Perfumery & Cosmetics vs Cosmo Hair, Nail & Beauty Salon) according to product positioning.
• 10 months out: French Pavilion application to Business France or BCI (limited places, the event has historically sold out).
• 9 months out: application to the Cosmoprof & Cosmopack Awards in one of the 7 categories, with the Beautystreams editorial partnership amplifying press visibility.
• 6 months out: team briefing on pre-registrations by region (Asia, North America and Middle East growing strongly in 2026), adjustment of the stand's language mix.
• 3 months out: alignment of the schedule with the specific dates of the sub-show (Cosmopack and Perfumery & Cosmetics 3 days, Hair & Beauty 4 days).
• 6 weeks out: leverage the Cosmoprof Network (Las Vegas, Hong Kong, Mumbai, Bangkok, Miami, Sao Paulo) for upstream communication with international buyers already registered for the regional editions.

For the decision-making visitor

• Online pre-registration mandatory, proof of professional status to be provided.
• Attractive Early Bird pricing if registering more than 15 days in advance (2026 reference: €80 for 4 days vs €140 standard).
• Prioritise the Cosmoprof & Cosmopack Awards (16 winners annually) and the country pavilions (33 in 2026) to scan emerging innovations.
• Allow at least 2 days on site: the 170,000+ sq m format across 3 sub-shows calls for route planning.
• BolognaFiere is accessible by shuttle from Bologna Guglielmo Marconi airport (15 minutes) and Bologna Centrale station.

CSR policy & initiatives

BolognaFiere and BolognaFiere Cosmoprof have built a consolidated CSR approach on several levels.

• ISO 14001 certification of BolognaFiere since 2019 (environmental management system), maintained across the Cosmoprof editions.
• Gender Equality Certification UNI/PdR 125:2022 of BolognaFiere, a formalised gender equality approach.
• HerConomy Award 2025: a prize dedicated to diversity and inclusion in the sector, integrated into the Cosmoprof programme.
• Green companies & brands area: a space currently being developed to showcase exhibitors committed to the circular economy, recycling and eco-design.
• Partnership with Cosmetica Italia renewed in September 2025 through to 2029, anchoring the approach within the organised Italian sector.

The trade show's evolution

Trajectory analysis

Founded in 1967 in Bologna under the name Cosmopack, Cosmoprof reached its 57th edition in 2026 and locked in its status as the world's leading B2B beauty trade show. The strength of the model rests on four structural levers. First, a structure of 3 sub-shows (Cosmopack, Cosmo Perfumery & Cosmetics, Cosmo Hair, Nail & Beauty Salon) which allows every player in the chain, from the ingredient to the hair salon, to find its specific ecosystem without diluting the overall format. Next, an international Cosmoprof Network (Las Vegas, Hong Kong, Mumbai, Bangkok, Miami launched in 2024, Sao Paulo) that turns the Bologna event into an annual global hub. Third lever: the institutional partnership with Cosmetica Italia, renewed through to 2029, which anchors the show to the Italian cosmetics sector (the world's 4th-largest producer). Finally, 2026 pre-registrations growing by double digits in 4 of 5 regions (Asia +53%, North America +28%, Middle East +23%, Africa +12%, Europe +11%), confirming that the show is capturing the extra-European momentum just as global beauty pivots towards Asia and the Americas. For a French exhibitor, the 750+ sq m French Pavilion in Hall 16 organised by Business France is the most operational way in.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (cosmoprof.com).