Franchise Expo Paris · 2027

Agoris analysis · updated June 2026

Key takeaways

• 44th edition of Franchise Expo Paris: 14 to 16 March 2026 (Saturday to Monday) at Paris Expo Porte de Versailles, Hall 1.
• The oldest franchise trade show in Europe: created in 1981 by the Fédération Française de la Franchise (FFF), operated since 2023 by Infopro Digital under FFF licence.
• Actual results from the 2026 edition: 31,937 visitors, 550 exhibitors including 465 brands (185 new exhibitors), 83 foreign exhibitors from 23 nationalities, 90 sectors of activity represented.
• A 100% business-focused audience: average visitor age 39.6 years, 48% have capital of more than €50,000 (17% above €150,000), 67% ready to launch within 12 months, 2,000+ qualified meetings generated on site.
• On the supply side: 338 brands are looking for multi-franchisees, 130+ are opening under master franchise and 131 are accessible through takeover. A structuring international attendance: 1,677 professionals from 77 countries.

Who exhibits

Typical profile

Franchise Expo Paris brings together almost every model of independent organised retail: classic franchising, brand licensing, concession, partnership, commission-affiliation and cooperative. The 550 exhibitors in 2026 are spread across 90 sectors, covering catering (fast food, themed, delivery), personal services, real estate, beauty and wellbeing, specialist retail (toys, flowers, sport, home decor), automotive mobility, hospitality, training and fashion.

The event attracts established network heads in the process of densifying their French coverage, foreign brands looking for a master franchisee for Europe, and emerging concepts validating their format before scaling up. 185 new exhibitors at the 2026 edition, a sign of the continuous renewal of the offering.

Confirmed brands 2026

The 465 brands in 2026 cover a broad sector range. Among the brands confirmed by the organiser and the specialist press:

• Hospitality: Accor, Fast Hotel, Brit Hotel.
• Retail and lifestyle: Monceau Fleurs, JouéClub, La Grande Récré.
• Catering: Pizza Cosy, Dreams Donuts.
• Services and takeover: Cash Express, Nestenn (real estate), Attila (roofing), Maclem.
• Home and automotive: Jotul, Norauto.

Visitor quality

• 31,937 professional visitors at the 2026 edition, a highly qualified candidate-investor profile.
• 48% of visitors have personal capital of more than €50,000, of which 17% above €150,000.
• 67% state that they want to launch within 12 months of the trade show.
• An attendance made up mainly of executives in career transition, business founders and franchisees seeking a second network (multi-franchising).
• 1,677 international visitors from 77 countries, with a strong European presence (Belgium, Spain, Italy, United Kingdom) and the Maghreb.
• 2,000+ qualified meetings arranged via the brand-candidate matching platform.

Activities and community

Trophées des Meilleures Franchises de France (TM2F)

4th edition in 2026, organised by L'Indicateur de la Franchise in partnership with Caisse d'Épargne, Simon Associés, Franchise Management and In Extenso. The ranking is built from a survey carried out directly with franchisees (with the prior agreement of the network heads), making it more of a barometer of network satisfaction than an editorial award. The winners benefit from strong visibility with the specialist press and candidates.

Révélations de la Franchise

A competition dedicated to young, developing brands, a showcase for concepts beginning their national roll-out. A category distinct from the TM2F, with a jury of sector professionals.

Pitch Auto and Pitch Restauration

Flash presentation sessions reserved for automotive mobility and catering brands. A short format (5 to 10 minutes per brand) before an audience of targeted candidates, a model calibrated to generate immediate meeting bookings.

Conference programme

178 conferences scheduled over 3 days in 2026, led by 350 speakers (network heads, chartered accountants, lawyers, financiers, franchisee witnesses). Almost 7,000 participants counted across all the sessions. The programme covers the mechanics of applying, financing and capital, choosing a brand, building the business plan, post-signature support and the legal pitfalls of the DIP (Pre-contractual Information Document).

Institutional partners

The French franchise ecosystem is structured around the Fédération Française de la Franchise (FFF), the salon's historic owner since 1981. The FFF brings together 2,035 networks representing 93,395 points of sale and €93.71 billion in turnover in 2026, equating to more than 1 million jobs. Infopro Digital has operated the trade show since 2023, succeeding RX France.

On site: what you need to know

Access, parking and accommodation: see the listing for Paris Expo Porte de Versailles.

Specific to the trade show:

• Hall: 1 (main ground floor of Paris Expo Porte de Versailles).
• Opening hours: Saturday 14 and Sunday 15 March from 9.30am to 7pm, Monday 16 March from 9.30am to 6pm.
• Weekend + Monday format: a deliberate choice to allow employees in career transition to visit without taking time off, and managers to come on the Monday.
• Visitor badge: online pre-registration is required to benefit from preferential rates.

What it costs to exhibit

Exhibitor rates are not published publicly by the organiser. Quotes on request from Infopro Digital on behalf of the FFF. Several packages traditionally coexist: bare stand (floor space rental only), turnkey fitted stand, village spaces (young brands pooled in a compact format), and premium zones along the central aisle. As Hall 1 is the sole venue, competition for strategic locations (entrance, central aisle, proximity to conference stages) drives prices up.

Visitor rates 2026

Official price list published by the organiser, which adjusts the price according to when you register:

• September 2025 to 12 February 2026: 1st badge free, additional badge €15.
• 13 February to 1 March 2026: 1st badge €15, additional badge €15.
• From 2 March 2026: 1st badge €30, additional badge €15.
• On site without pre-registration: 1st badge €34, additional badge €17.

Exhibitor pricing data not publicly available at this date.

Preparing your visit

For the exhibitor

• 9 months before: make contact with Infopro Digital, choose location and stand format.
• 6 months before: apply for the Trophées des Meilleures Franchises de France or the Révélations de la Franchise depending on network profile.
• 4 months before: prepare the DIP, brief the sales team on candidate profiles (capital, geography, sector).
• 3 months before: integrate the matching platform to pre-qualify meetings (objective: fill the agenda for the 3 days).
• 6 weeks before: activate the specialist press (Officiel de la Franchise, Franchise Magazine, L'Indicateur de la Franchise), candidate materials, LinkedIn prospecting plan.

For the candidate-investor visitor

• Free pre-registration before 12 February 2026: best rate on badges.
• Prepare your financial file in advance: a visitor with a documented capital file multiplies their chances of a quality interview with the network heads.
• Target a maximum of 8 to 12 brands out of the 465 present, otherwise you risk spreading yourself too thin.
• Attend 2 or 3 key conferences (financing, brand choice, DIP) before meeting the networks.
• Monday = managers' day: a prime slot for in-depth meetings with founders and network directors, with fewer candidate crowds than at the weekend.

CSR policy and initiatives

The organiser has structured its CSR approach around 5 concrete commitments: reducing the environmental footprint of the trade show, encouraging eco-responsible transport, optimising the energy use of the installations, raising awareness among exhibitors and visitors, and producing educational content on responsible franchising.

Confirmed operational measures: eco-designed badges, lanyards in recycled PET, selective sorting deployed throughout the aisles and back office, reusable signage from one edition to the next, and a programme to raise exhibitor awareness on the design of eco-responsible stands.

How the trade show has evolved

Trajectory analysis

Franchise Expo Paris is the doyen of European franchise trade shows: created in 1981 by the FFF at the Parc Floral de Vincennes, it is today the leading franchise trade show in Europe and one of the three largest in the world alongside the North American IFA Convention. 44 cumulative editions in 2026, with solid institutional roots since the transition to Infopro Digital operation in 2023.

The 2025-2026 trajectory reflects a slight, controlled contraction: 32,282 visitors in 2025 against 31,937 in 2026, with the number of exhibitors falling from 595 to 550. The context is clear: the municipal elections of 15 March 2026 mechanically reduced the participation of brands heavily dependent on local authorities, with the organiser having anticipated this decline as early as the commercial phase. The quality of the attendance remains excellent, with a preserved candidate-investor profile: 48% with capital above €50,000, 67% intending to launch within 12 months. The densification of the programme (178 conferences, 350 speakers in 2026 against 150 conferences and 73 experts in 2025) confirms Infopro Digital's strategy of moving upmarket on content to offset the stabilisation in exhibitor volume.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (franchiseparis.com).