MakeUp in Paris · 2027

Agoris analysis · updated May 2026

Key takeaways

• MakeUp in Paris is presented by the organiser as the only 100% B2B European trade show dedicated to the make-up world, broadened since 2019 to hybrid skincare, haircare and nutricosmetics.
• 2027 edition: Wednesday 16 and Thursday 17 June 2027 at the Carrousel du Louvre (Salles du Carrousel, 99 rue de Rivoli, Paris 1er), from 10 am to 6 pm (source: makeup-in-paris.com/fr/dates-access).
• For 2027, the organiser announces more than 150 exhibitors, 15 conferences and 6 partner trend agencies (source: makeup-in-paris.com/fr/visiter).
• Latest published results from the organiser: 4,580 visitors in 2025, including 75% decision-makers and 30 countries represented (source: makeup-in-paris.com/fr/exposer). No results have been published yet for the 2026 edition (17 and 18 June 2026).
• The 2026 edition was co-located with Édition Spéciale by LUXE PACK (a single badge for both trade shows). No co-location is announced for 2027: Édition Spéciale by LUXE PACK is holding its own edition on 12 May 2027 at the Carreau du Temple (source: editionspeciale-luxepack.com/en/dates-schedule).
• Organised by Beauteam, an agency founded in 2008 that became part of the Infopro Digital group in 2017 (sources: infopro-digital.com, cci-paris-idf.fr).

Who exhibits

Typical profile

Three broad categories of upstream/supplier exhibitors:

• Subcontractors (façonniers) and Full Service: formulators, contract manufacturers, OEM/ODM.
• Make-up packaging suppliers: primary packaging, secondary packaging, applicators.
• Ingredient and accessory suppliers: pigments, fragrances, trend agencies.

Notable exhibitors

The trade show's exhibitors page (makeup-in-paris.com/fr/exposants) shows, at the time of writing, the selection for the 2026 edition: COSMAX, CHROMAVIS FAREVA, COSMESIT, DKSH France, Schwan Cosmetics, Taiki, Nippon Shikizai, Icons Beauty Group, A&H Cosmetics (subcontractors / Full Service); Century Box Mainetti, Brivaplast Group, Choebe Packaging, Dingrong, Alliance Étiquettes (packaging).

At the 2024 edition, exhibitors included: Geka, MS BeautiLab, Ancorotti Cosmetics, Anjac Health & Beauty, Fiabila, Faber-Castell, Art Cosmetics, HCT, IL Cosmetics, MPlus Cosmetics, Lumson, Libo Cosmetics, CTK, KDC One (source: premiumbeautynews.com).

Quality of attendance

• Access strictly reserved for beauty industry professionals (proof required)
• 4,580 visitors in 2025, including 75% decision-makers, 30 countries represented (organiser figures)
• Main targets: marketing/product directors, purchasing, R&D and formulation teams within beauty brands. The organiser cites LVMH, L'Oréal, Charlotte Tilbury and Rare Beauty among the brands represented (source: makeup-in-paris.com/fr/exposer)
• OJS data not published to date

Activities & community

Conference programme

For 2027, the organiser announces 15 conferences and 6 partner trend agencies (source: makeup-in-paris.com/fr/visiter). The detailed 2027 programme has not yet been published.

In 2026, the 15 conferences were built around three pillars: Beauty & Identity, Formulation & Innovation, Experience & Wellbeing, with more than 30 speakers (trend agencies, dermatologists, luxury economists, journalists) (source: makeup-in-paris.com/en/program-animations).

Innovation & Trends Awards (IT Awards)

Established in 2012 (source: makeup-in-paris.com/en/program-animations/it-awards), the IT Awards recognise the innovations presented by exhibitors. They return for 2027 across four categories, Formulation, Contract Manufacturing, Packaging and Accessories, with an independent international jury (source: makeup-in-paris.com/fr/exposer).

Looking back at the 2026 edition: the same four categories, plus two special prizes, the Ready-to-Market IT Award and the Full Service IT Award. The public's Coup de Cœur, held in 2025, was not repeated in 2026. More than 100 entries were assessed by a jury of around ten international professionals, a record for the competition. The 2026 winners have not been published to date: the site displays the 2026 finalists and the 2025 winners (source: makeup-in-paris.com/en/program-animations/it-awards).

Beauty Talks, Trend Partners Spaces, activities

• Beauty Talks: 5 sessions of 30 minutes led by independent experts (2026 edition format).
• Trend Partners Spaces: 7 trend agencies in 2026, 6 announced for 2027 (the named list is not published by the organiser; recurring agencies in the network: Peclers Paris, NellyRodi, Beautystreams, Asia Cosme Lab, Spate).
• ESSENTIA: AI-driven lash diagnosis for personalised mascara recommendation, an exclusive feature of the 2026 edition (source: makeup-in-paris.com/en/program-animations).
• 2025 edition: Beauty Tank for emerging brands and start-ups, Pop-up Ingredients and Lab on raw materials (source: premiumbeautynews.com).

On site: what you need to know

Access, parking and accommodation: see the Carrousel du Louvre listing.

Specific to the trade show:

• Opening hours: 10 am-6 pm on Wednesday 16 and Thursday 17 June 2027.
• Visitor badge: free with online registration, reserved for beauty professionals (source: makeup-in-paris.com/fr/visiter), badge to be printed before arrival to speed up access (badge request: makeup-in-paris.com/fr/demande-badge).

How much it costs to exhibit

Exhibitor rates not published: bespoke quote on request from the Beauteam / Infopro Digital sales team, response promised within 48 hours (source: makeup-in-paris.com/fr/exposer). No figure available publicly.

Visitor rates: free with professional pre-registration.

Preparing your visit

For the exhibitor

• 12 months out: make contact with the Beauteam / Infopro Digital sales team, request a stand quote (response promised within 48 hours).
• 9 months out: enter the IT Awards (a record of more than 100 entries in 2026: strong visibility with the international jury, press, and exposure at the Carrousel).
• 6 months out: prepare a short pitch focused on a new formula/packaging innovation (a human-scale format of around 150 stands that prioritises the quality of the buyer contact).
• 3 months out: brief the team for the Awards ceremony (usually day 1, 6 pm) and the networking cocktail that follows.
• 6 weeks out: tap into the MakeUp in network (New York, Los Angeles) for upstream communication on international exhibitors.

For the decision-maker visitor

• Online registration is mandatory, badge to be printed before arrival.
• Arrival recommended from opening at 10 am to make the most of both full days.
• Target the Trend Partners Spaces (6 trend agencies announced for 2027) and the IT Awards ceremony to scan the year's trends.
• Venue is fully accessible to people with reduced mobility (lift, wheelchair available on site).

Policy & CSR initiatives

No dedicated CSR commitments page is published to date on makeup-in-paris.com. Sustainability is addressed editorially through one-off operations ("MakeUp in… Sustainable" in 2022: a call for entries with 10 formulators and 12 packaging suppliers), through the Ocean Beauty prize created in 2025 on the environmental theme, and through a 2022 CSR round table bringing together the CSR directors of L'Oréal, Chanel Parfums Beauté, Guerlain and Yves Rocher. No formalised CSR policy from the trade show itself has been identified to date (sources: makeup-in.com, premiumbeautynews.com).

How the trade show has evolved

Trajectory analysis

The trade show has settled into a human-scale format (~150 exhibitors) that prioritises the quality of the buyer contact over volume. The official broadening to hybrid skincare and haircare in 2025 (15th anniversary edition) marks an editorial shift: MakeUp in Paris is no longer confined to make-up alone and captures the cross-functional packaging and formulation directors of beauty brands. The co-location with Édition Spéciale by LUXE PACK, in place until the 2026 edition, amplified attendance without diluting the specialisation; it is not announced for 2027, with Édition Spéciale by LUXE PACK holding its own edition on 12 May 2027 at the Carreau du Temple. The IT Awards trajectory (from around 60 entries to more than 100 in 2026) remains the most visible indicator of the trade show's momentum.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (makeup-in-paris.com).