MIF Expo (Salon du Made in France) · 2026

Agoris analysis · updated June 2026

Key takeaways

• 14th edition of the Salon du Made in France (MIF Expo), from 12 to 15 November 2026 at Paris Expo Porte de Versailles, Pavilion 7.2 (the 2025 edition occupied Hall 3).
• A B2C-dominant trade show with a strong B2B showcase effect: 80% general public, 20% trade visitors (retail and distribution buyers, press, contractors, elected officials, institutional bodies), positioned as France's flagship gathering for industrial reshoring.
• Results of the 2025 edition (13th, 6-9 November, Hall 3): 110,000 visitors, 1,000 exhibitors, around 500 accredited journalists, 5 ministers and 1 high commissioner in attendance. 93% intention to revisit among the general public.
• Strong commercial performance: 91% purchase intent on site, average basket €100-500, 83% of exhibitors report having made contact with distributors.
• Organised by ADEL SAS (trading name MIF Expo), RCS Nanterre B 800 287 658, registered office 3 allée des Cîteaux, 92130 Issy-les-Moulineaux. Founder and chair: Fabienne Delahaye, first edition in 2012.

Who exhibits

Typical profile

Strict exhibitor charter: products must be manufactured in France. The organiser assesses the percentage of manufacturing carried out in France, the know-how mobilised locally and the share of French processing. Some flexibility is possible on the origin of raw materials when the processing and the know-how remain rooted in France. Systematic rejection of products displaying a Made in France claim acquired through a minor step (mere packaging or labelling).

Exhibitor categories represented (source: mifexpo.fr, 2025 edition feedback):

• artisans and micro-businesses in short supply chains (fashion, accessories, leather goods, jewellery, tableware),
• manufacturing SMEs and mid-cap companies (textiles, furniture, toys, household appliances, tooling),
• French food and drink (fine groceries, wines, spirits, regional produce),
• cosmetics, hygiene, health and wellbeing made in France,
• reshoring companies and new DTC brands with French production,
• institutional bodies and sector federations (DGE, CCI, CMA France, Régions).

Notable exhibitors and structuring zones

Village Artisanat: flagship zone run in partnership with CMA France, around 214 artisans across 2,000 m², with nearly 60 trades represented (ceramics, cutlery, instrument-making, glassware, saddlery, cabinetmaking, food crafts). A strong editorial showcase for the trade show.

L'Usine Éphémère: a joint operation between MIF Expo and CCI staging live manufacturing lines at the show (demonstrations of workshops and production lines for the general public).

The full exhibitor list is published by the organiser on mifexpo.fr as confirmations come in.

Quality of the visitor base

• 110,000 visitors in 2025 over 4 days (Hall 3), including 20% trade visitors such as large-retail buyers, specialist retailers, business and lifestyle press, elected officials and local authorities, and industrial contractors.
• 91% of visitors state a purchase intent at the show, average basket €100-500.
• 83% of exhibitors report having made contact with distributors during the edition.
• 93% intention to revisit among the general public, a rare loyalty signal for this format.
• Massive media coverage: around 500 accredited journalists in 2025 (national, business, lifestyle and television press).

Activities & community

Event programme

A programme structured around the general-public journey, punctuated by themed conferences (reshoring, industrial sovereignty, financing, business transmission), artisanal masterclasses, tastings and live workshop demonstrations. L'Usine Éphémère brings operational production lines to the show (textiles, food, metal, plastics depending on the edition).

Grands Prix du Made in France

The 2026 edition renews the Grands Prix du Made in France, organised across 6 categories:

• Prix du Produit,
• Prix Espoir,
• Prix de l'Innovation,
• Prix du Public (visitor vote),
• Prix Entrepreneur (jury),
• Prix du Village Artisanat.

A flagship initiative in terms of press visibility and commercial returns for the winners.

Institutional presence

The 2025 edition brought together 5 ministers and 1 high commissioner, underlining the trade show's strong institutional roots (DGE, CCI, CMA France, partner Régions). The official 2026 programme will be published by the organiser in the autumn.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles listing.

Specific to the trade show:

• Pavilion location: Pavilion 7.2 for the 2026 edition (the 2025 edition was held in Hall 3).
• Opening hours: Thursday 12, Friday 13 and Saturday 14 November 10am - 7pm, Sunday 15 November 10am - 6pm.
• Visitor access: free entry with online pre-registration via mifexpo.fr. €10 entry on site without pre-registration, refunded on the first purchase made from an exhibitor. On site, entry payment is accepted by cash or cheque only.
• Partner site: Viparis operates the venue, with public transport and soft mobility recommended (tramway T3a, Porte de Versailles stop; metro line 12).

How much it costs to exhibit

Exhibitor rates are not published by the organiser: enquire about participation via the dedicated form on mifexpo.fr or by telephone on +33 1 41 09 74 72. Figures not publicly available. Press contact: Agence Flag.

Visitor rates:

| Option | Price | |---|---| | Online pre-registration (mifexpo.fr) | Free | | On-site entry without pre-registration | €10 refunded on 1st purchase |

On-site entry payment: cash or cheque only.

Preparing your visit

For the exhibitor

• T-12 months: initial contact with ADEL SAS / MIF Expo, submission of the Made in France charter application (evidence of French manufacturing, know-how mobilised, % of steps carried out in France).
• T-9 months: charter validation, choice of location (Village Artisanat via CMA France, L'Usine Éphémère via CCI, or a standard stand), positioning by product category.
• T-6 months: application for the Grands Prix du Made in France (6 categories), building the press kit, contacting Agence Flag.
• T-3 months: finalising the stand, visitor activity plan (demonstration, tasting, live workshop), briefing the direct B2C sales team plus the B2B posture for distribution buyers.
• T-6 weeks: invitation campaign for trade contacts (distribution, retailers, regional press) using the free pre-registration invitation.

For the decision-making visitor

• Thursday 12 November: the busiest day for institutional and press presence, ideal for distribution buyers and contractors targeting a qualified first contact.
• Friday 13 November: a B2B / B2C balance, a relevant slot for in-depth discussions with manufacturing SMEs and mid-cap companies.
• Saturday 14 and Sunday 15 November: heavy general-public turnout, optimal for observing exhibitors' real commercial performance (conversion rate, average basket, stand activity).
• Village Artisanat: a priority zone to walk to spot growing artisans (~214 stands, ~60 trades).
• L'Usine Éphémère: direct observation of production lines, useful for understanding the industrial maturity of the reshoring companies present.

Policy & CSR initiatives

A central editorial positioning in favour of industrial reshoring: the charter selection (manufacturing that must be French, local know-how, rejection of complacent Made in France claims) has been the trade show's foundation since 2012. Partnership with Viparis on the transport dimension (public transport, soft mobility from Porte de Versailles). No detailed CSR charter or ISO 20121 certification has been published to date at the trade show level. Quantified impact data (energy, waste, visitor transport) has not been published.

To be distinguished from the Foire de Paris (a generalist multi-category show) and the Grande Exposition du Fabriqué en France (an institutional event at the Élysée by presidential invitation): MIF Expo is the only recurring general-public event dedicated exclusively to French manufacturing with charter validation.

How the trade show has evolved

Trajectory analysis

Created in 2012 by Fabienne Delahaye (founder and chair of ADEL SAS), MIF Expo established itself within a few years as the national reference event for French manufacturing. The trade show has capitalised on a favourable political and economic cycle (industrial sovereignty, reindustrialisation, post-Covid reshoring) to reach 1,000 exhibitors and 110,000 visitors in 2025, with exceptional media coverage (~500 accredited journalists, 5 ministers, 1 high commissioner). A few one-off regional editions have been held (Bordeaux 2022, Lyon 2023) without becoming a recurring cycle: the November Paris event remains the pivot. The 2026 edition marks a change of pavilion (moving from Hall 3 to Pavilion 7.2), a sign of a reorganisation of Viparis flows and a reconfigured scale. The editorial structure remains stable around its pillars: Village Artisanat with CMA France (~214 artisans, ~60 trades), L'Usine Éphémère with CCI (live manufacturing lines) and the Grands Prix du Made in France across 6 categories. The commercial performance (91% purchase intent, 83% of exhibitors having made distributor contacts, 93% intention to revisit) confirms the strength of the hybrid general-public / B2B-showcase model that sets the trade show apart from both the Foire de Paris (generalist) and the Grande Exposition du Fabriqué en France (institutional).

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (mifexpo.fr).