Mondial de l'Auto Paris · 2026

Agoris analysis · updated June 2026

Key takeaways

• The Mondial de l'Auto Paris 2026 is the 91st edition of the world's oldest motor show (founded in 1898), held biennially in even years, with the format extended to 7 days from 12 to 18 October 2026 at Paris Expo Porte de Versailles.
• Record 2024 edition: 508,007 general-public visitors (+27.7% vs 2022), 48 manufacturers, 158 exhibitors and partners, around 4,000 accredited journalists (25% international) and 1,000 content creators, across 5 halls.
• Major geopolitical shift in 2026: more than 20 Chinese brands announced (BYD 1,000 m² Hall 6, Denza 600 m² Hall 5 in its European premiere, Xpeng, Geely, Zeekr, GAC, Changan, Dongfeng, Leapmotor via Stellantis, Hongqi), with the Mondial becoming the global showcase of the West-China clash over electric vehicles.
• All the major Western groups confirm their presence: Stellantis (Peugeot, Citroën, DS, Alfa Romeo, CUPRA, Leapmotor), Renault Group (Renault, Dacia, Alpine), Volkswagen Group France (Audi, Skoda, VW, CUPRA), BMW Group, Mercedes-Benz, Hyundai, Kia, Ford, Volvo, at a time when the European sector is under regulatory and competitive pressure.
• Tripartite organisation locked in until the end of mandate: PFA (Plateforme Automobile, owner of the brand), Hopscotch Group (event operator since the 2019 tender) and AMC Promotion. Press accreditation managed by Hopscotch.

Who exhibits

Typical profile

A general-interest, public-facing and B2B mobility trade show covering the entire chain: car manufacturers, two-wheelers, equipment suppliers, energy companies, charging operators, soft mobility, mobility startups, connected services. A mixed audience of passionate motorists, families, fleet decision-makers, specialist journalists, investors and public decision-makers.

Notable exhibitors (2026)

Confirmed Western manufacturers: Stellantis with its brands Peugeot, Citroën, DS Automobiles, Alfa Romeo, CUPRA and Leapmotor (Sino-European joint venture), Renault Group with Renault, Dacia and Alpine in Hall 6, Volkswagen Group France (Audi, Skoda, Volkswagen, CUPRA), BMW Group, Mercedes-Benz, Hyundai, Kia, Ford, Volvo.

Chinese manufacturers: BYD set up across 1,000 m² in Hall 6, Denza in its European premiere across 600 m² in Hall 5, Xpeng, Geely, Zeekr, GAC, Changan, Dongfeng, Hongqi. More than 20 Chinese brands in total according to Auto-Infos, a signal of the structured offensive on the European market.

Retention rate

A historical core of European manufacturers present almost systematically for decades (Peugeot, Citroën, Renault). Notable withdrawal of several German premium brands during the 2018 and 2022 editions, with the major groups returning in 2024 and confirmed for 2026. Retention is now structurally asymmetric: Western incumbents on the defensive, Chinese brands on the offensive.

Visitor quality

A predominantly general-public mix (508,007 visitors in 2024 on the open part) and qualified professionals (accredited via Hopscotch). Strong international presence on the press side: 25% of the 4,000 journalists in 2024 were international. Decision-maker profile: fleet purchasing departments, dealers, importers, corporate mobility managers, public-sector decision-makers, mobility venture investors.

Activities & community

Conference programme

Paris Automotive Summit, the sector's strategic B2B summit (the 2024 edition was held at the Dôme de Paris, the 2026 venue to be confirmed by the organisers). A series of thematic "Future of the Automobile" conferences co-created in partnership with Google and BCG, covering electrification, data, embedded artificial intelligence and mobility business models.

Prizes & awards

Sector trophies and prizes presented during the show week (innovations, design, sustainable mobility). Detailed programming published by the organisers in the run-up to the event.

Satellite events

Dynamic test drives on dedicated circuits inside and around the venue, open-road test routes for electric and hybrid vehicles, manufacturer experiential spaces, live media platforms, professional press evenings on Monday 12 October, partner events on the fringes of the show across Paris.

Community & networks

Institutional partners: PFA (Plateforme Automobile), the French automotive sector as a whole. Specialist press partners: L'Argus, Auto-Infos, Auto Plus, Largus.fr, Caradisiac, Auto Moto. Significant international media relays (Anglo-Saxon, German, Italian and Asian press). Professional accreditation platform managed by Hopscotch Group.

What's new in 2026

Format extended to 7 days (vs 6 days in 2024): Monday 12 October an exclusive professional press day (Hopscotch accreditation required), general public from Tuesday 13 to Sunday 18 October. Structural Chinese shift: more than 20 Chinese brands present, Denza in its world-first European premiere (600 m² Hall 5). Reinforced CSR initiatives: show decarbonisation measures and a post-event materials reuse policy implemented by the organisers.

On site: what you need to know

• Venue: Paris Expo Porte de Versailles, 5 halls deployed (2024 and 2026 editions)
• Transport access: Metro L12 (Porte de Versailles), L8 (Balard). Tram T2 and T3a. RER C (Pont du Garigliano). October, general-public show week: allow 45 to 60 minutes' margin from central Paris by public transport.
• Parking: On-site and nearby car parks, with heavy saturation expected from Wednesday onwards. Favour public transport or park-and-ride facilities on the outskirts.
• Accommodation: 15th arrondissement (Convention, Vaugirard, Balard) as a priority. Book 4 to 6 months in advance, as the Mondial de l'Auto is one of the biggest visitor-drawing Parisian events of the year, with more than 500,000 visitors concentrated over 7 days.
• Opening hours & tickets 2026: general public Tuesday 13 to Sunday 18 October. Announced prices: €20 weekday online, €22 weekend online, €22 to €24 on site, €17 evening Friday-Saturday online, €13 children aged 7-17 and students, €13 reduced-mobility visitors, free under-7s. 2026 ticketing opens from June 2026 on mondial.paris.
• Services: Multi-point catering across the entire venue, manufacturer VIP areas, international press room, TV studios, the official Mondial de l'Auto app, cloakrooms, left-luggage facilities.

What it costs to exhibit

Preparing your visit

For the exhibitor

• 18 months out (spring 2025): make contact with Hopscotch Group / AMC Promotion, positioning and choice of hall, area negotiation
• 12 months out (October 2025): validation of the scenographic concept, agency and stand-builder brief, possible applications for sector prizes
• 6 months out (April 2026): final plans, stand construction order, vehicle and equipment logistics
• 3 months out (July 2026): team accreditations, accommodation, commercial brief, B2B meeting planning, press accreditation requests via Hopscotch for the 12 October professional day
• 6 weeks out (September 2026): delivery of materials, final team brief, activation of media campaigns and VIP invitations

For the decision-maker visitor

• Book your ticket online from June 2026: immediate saving (€20 online vs €22-24 on site, €17 evening Friday-Saturday)
• Favour Tuesday 13 or Wednesday 14 October to limit general-public crowds and facilitate exchanges with manufacturers
• For professionals: request a professional accreditation via Hopscotch Group for Monday 12 October (exclusive press and B2B access)
• Allow 2 full days to cover the 5 halls and try out the Chinese newcomers in Hall 5 and Hall 6 (dynamic test drives by reservation)
• Students, 7-17s and reduced-mobility visitors: €13 rate, proof to be presented

How the trade show has evolved

Trajectory analysis

The Mondial de l'Auto has lived through a decade of visible crisis: from the historic peak of more than a million visitors in 2018 to the 2022 low (around 398,000), the show lost a share of premium manufacturers and its status as an unmissable global event. The 2024 edition marked a clear rebound (+27.7% in general-public attendance, 48 manufacturers, the return of brands absent in previous years), validating the repositioning strategy led by PFA and Hopscotch since 2019. The 2026 edition plays a pivotal role: with more than 20 Chinese brands announced and all the major Western groups confirmed, the show becomes the global arena of industrial confrontation over electric vehicles. The format extended to 7 days, Denza's European premiere and BYD's investment in Hall 6 confirm that Paris is once again becoming a strategic stop on the global automotive calendar, at a time when the European sector is playing for its future against the Chinese offensive.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (mondial.paris).