Paysalia · 2027

Agoris analysis · updated June 2026

Key takeaways

• Paysalia 2027 takes place at Eurexpo Lyon from Tuesday 30 November to Thursday 2 December 2027: the 10th edition of France's leading landscaping trade show, on a biennial odd-year cycle since its creation in 2009.
• Institutional organiser: Unep, Les Entreprises du Paysage (Union Nationale des Entreprises du Paysage). Event operator: GL Events, via the GreenTech+ platform. The trade show is explicitly "co-produced" by the two entities.
• The 2025 edition (2-4 December 2025) drew 41,500 professional visitors (+9% vs 2023), 1,019 exhibitors showcasing nearly 1,900 brands (25% international) and 60 visitor nationalities: a record turnout and the largest edition since 2009.
• Co-located with Rocalia (the natural stone trade show, same halls, same dates): a single combined Paysalia + Rocalia visitor pass, already in place across the 2023 and 2025 editions.
• Flagship competitions expected in 2027: the Carré des Jardiniers (the "Maître Jardinier" title, in partnership with VALHOR), the Paysalia Innovation Awards (5 prizes plus a special prize for French plant production plus the Startup Village Favourite), as well as the Concours National de Reconnaissance des Végétaux (Unep) and the Employment & Training Village.

Who exhibits

Typical profile

A leading B2B trade show for landscaping, gardens and sports facilities in France. The full sector is covered: landscaping contractors, nurseries and horticulturists, equipment and powered-tool manufacturers, irrigation and water management, landscaping machinery, urban furniture, outdoor lighting, soil treatment, sports equipment and sports surfaces. The 2025 edition counted 1,019 direct exhibitors representing nearly 1,900 brands on site, of which 25% were international exhibitors.

Notable exhibitors

The full exhibitor list is published on the official Paysalia page as the trade show approaches. The 2025 edition brought together the big names in landscaping machinery, seed producers, nurseries and irrigation manufacturers, as well as the start-ups of the Startup Village (2025 winner: Filae with Rupa, an urban greening support made from recycled fishing nets).

Visitor quality

Core profile: landscaping contractors (Unep's historic target audience), specialist distributors, landscape architects, local authorities (green spaces, highways and sports departments), engineering consultancies, and public and private buyers. 60 visitor nationalities in 2025 (Switzerland, Italy, Belgium, Spain, Portugal, Luxembourg, the Netherlands, Germany, Turkey and Morocco leading the way).

Activities & community

Conference programme

92 conferences scheduled in 2025 across the whole trade show, including 13 conferences dedicated to the Employment & Training Village. Recurring 2025 themes carrying over to 2027: adapting to climate change, water management and responsible irrigation, urban greening, biodiversity, sustainable gardens, and the ecological transition of landscaping businesses. The Agora (Hall 6) and the Forum (Hall 7) host the main sessions.

Awards & accolades

• Carré des Jardiniers: the show's flagship competition, with VALHOR as official partner. The winner receives the "Maître Jardinier" title. 2025 winner: Ludovic Orain with "L'écrin méditerranéen", crowned "Maître Jardinier 2025" under the jury presidency of Jean Mus.
• Paysalia Innovation Awards: 5 prizes in 2025 (rewarding products, services, equipment, plants and processes with tangible benefits and environmental commitment). 2025 winners: Koppert France, CAPILLUM, Moasure, Minier Professional Solutions / Hortival Diffusion & Verdia (Éditeur Végétal), AKOA SYSTEM. Special prize for French plant production: Synfolia (Synfoplant). Startup Village Favourite: Filae (Rupa).
• Concours National de Reconnaissance des Végétaux: launched in 2011 by Unep, co-organised with VALHOR and the Ministère de l'Agriculture, with the final historically held at Paysalia.

Satellite events

Rocalia, the natural stone trade show, co-located at Eurexpo on the same dates since 2017 (also organised by GL Events / GreenTech+): a single badge gives access to both trade shows. The Journée Ville Verte is a format dedicated to local authorities. The Employment & Training Village brings together training centres, landscaping schools and recruiting businesses.

Community & networks

Unep (Les Entreprises du Paysage) is the representative trade body for landscaping businesses in France and the institutional co-producer of the trade show since its creation. The show is part of GL Events' GreenTech+ portfolio (alongside Rocalia, BePositive and Eurobois).

Specialist press in attendance: Le Lien Horticole, Matériel Paysage, Maison et Jardins Actuels, Architecture Bois, Secteur Vert, Enjeux Piscine, Light ZOOM Lumière, Archi.

What's new for 2027

The 10th edition of the show (Paysalia was created in 2009, on a biennial odd-year cycle). The detailed programme is published progressively on the official Paysalia website as the trade show approaches.

On site: what you need to know

• Venue: Eurexpo Lyon, Chassieu (eastern Lyon). In 2025, Paysalia + Rocalia occupied Halls 4 to 7 at Eurexpo, with the Agora in Hall 6 and the Forum in Hall 7. The 2027 layout is to be confirmed as the trade show approaches.
• Dates: Tuesday 30 November, Wednesday 1 December, Thursday 2 December 2027 (3 days).
• Badges: a strictly professional trade show. Single Paysalia + Rocalia badge. Registration in advance on the official website.
• Access and general logistics: see the Eurexpo Lyon page (T3 and T5 tram lines, shuttles, car parks, accommodation in eastern Lyon and the city centre).

Planning your visit

For the exhibitor

• 12 months out: initial commercial contact with GL Events / GreenTech+, checking eligibility for the themed villages (Biodiversity & Environment, Startup, Employment & Training)
• 9 months out: applications for the Paysalia Innovation Awards and the Carré des Jardiniers (finalist selection file, tight calendar constraints)
• 6 months out: stand booking, hall selection (4 to 7), briefing the team on the expected CSR themes (water management, biodiversity, circular economy)
• 3 months out: team accreditations, accommodation in eastern Lyon (Chassieu, Bron, Saint-Priest) or the city centre depending on budget
• 6 weeks out: activating visitor matchmaking tools, briefing the sales team on demos, preparing conferences if speaking

For the decision-making visitor

• Free Paysalia badge for professionals in landscaping, gardens and sports (advance registration required)
• Allow at least 2 days to cover Paysalia + Rocalia without cutting the conferences short
• Identify your 10 to 15 priority exhibitors in advance via the official list (1,900 brands, a dense line-up)
• Schedule the Carré des Jardiniers finals and the Paysalia Innovation Awards ceremony (usually mid-show)
• Eastern Lyon in December: allow a 30 to 45 minute margin from the centre of Lyon (T3 + T5 or car), and book accommodation 3 to 4 months in advance given the Rocalia co-location

Policy & CSR initiatives

Paysalia explicitly positions itself as an "eco-responsible trade show" and structures its ESG commitments around three stated pillars: reducing its carbon footprint, limiting consumables, and developing diversity.

Actions documented by the organiser for the 2025 edition:

• Printed communications on recycled paper, digital badges, roll-up recovery by Ecopack Solutions
• Fit-out using recyclable materials (wood, cardboard), furniture hire, recyclable carpeting
• Sorted waste collection in the halls, a partnership with Valdelia for material recovery, a partnership with Le Chaînon Manquant against food waste
• Contracted green electricity, progressive LED lighting, presence detectors in washrooms
• 24 electric vehicle charging points on site, encouragement of car-sharing and tram access
• Installation of 3 beehives on site
• Support for the Plantons pour l'Avenir fund (replanting: 2.35 million trees and 2,120 hectares contributed according to the organiser).

The CSR theme also runs through the show's editorial content: the Biodiversity & Environment Village, the central CSR criterion of the Paysalia Innovation Awards, and a conference programme geared towards water management, urban greening and climate adaptation.

How the trade show has evolved

Trajectory analysis

Paysalia was created in 2009 by GL Events and Unep with a clear positioning: to become the leading landscaping trade show in France, on a biennial odd-year cycle at Eurexpo Lyon. The trajectory has been one of continuous growth, with a clear jump in 2025: +9% in visitors compared with 2023 and more than 41,500 professionals welcomed, making it the largest edition since its inception. Co-location with Rocalia (the natural stone trade show) since 2017 has strengthened its appeal, broadening the visitor audience to include hard-landscaping specifiers. Its integration into GL Events' GreenTech+ portfolio (with BePositive, Eurobois and Rocalia) anchors Paysalia in the sustainable outdoor-design segment. The 2027 edition is anticipated as the 10th-edition anniversary: at 18 months out, the organisers have yet to communicate any specific format or quantified targets, beyond confirmation of the 30 November - 2 December 2027 dates and the Eurexpo venue.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (paysalia.com).