Pharmagora Plus · 2027

Agoris analysis · updated June 2026

Key takeaways

• Pharmagora Plus is the only generalist community pharmacy trade show in France. The other French pharma trade shows (CPHI, Pharmapack) target the upstream pharmaceutical industry, not the community pharmacy.
• 40th anniversary edition on 13 and 14 March 2027 at Paris Expo Porte de Versailles, Hall 7.2. Opening hours: Saturday 9am-6.15pm, Sunday 9am-5pm.
• 2025 figures (38th ed., 8-9 March): 8,000+ visitors, including 5,400 pharmacy owners (+5% vs 2024), and 400+ exhibitors and sponsors.
• 2026 edition (39th ed., 14-15 March): between 9,000 and 13,000 professionals announced, around 350 to 400 exhibitors.
• Organiser: CloserStill Media (British group), which acquired Pharmagora in April 2014 then rebranded it "Pharmagora Plus" in March 2015. Show director: Adrien Collilieux.
• Extensive programme: 100 conferences, 75+ hours of training, dedicated streams for owners, employed pharmacists, dispensers and students. Some conferences are eligible for DPC (continuing professional development) via Atoopharm.
• Free admission with prior registration, strictly reserved for community pharmacy professionals.

Who exhibits

Typical profile

Pharmagora Plus brings together the entire supplier chain of the French community pharmacy:

• Generic and originator laboratories: Biogaran, Mylan/Viatris, Teva, Sandoz.
• Dermo-cosmetics and hygiene: La Roche-Posay, Avène, Bioderma, Uriage.
• Food supplements and nutrition: Super Diet and other OTC brands.
• Buying groups and banners: PHR, Giphar, Pharmacie Lafayette, Pharmavie, Univers Pharmacie, Pharmabest.
• Pharmacy software publishers (LGO): LGPI/Pharmagest, Smart Rx, Winpharma, OCP Pharmagora, Crystal.
• Team management and back-office solutions: Skello (scheduling, pharmacy HR) and equivalent players.
• CSR and anti-waste solutions: Pharmagreen and the emerging green pharmacy ecosystem.

Quality of the visitor base

The trade show's central argument rests on the decision-making density of its visitor base:

• 8,000+ visitors in 2025, including 5,400 pharmacy owners (the community pharmacy purchasing decision-makers).
• A +5% increase in owners between 2024 and 2025.
• A diverse audience: owners, employed pharmacists, pharmacy dispensers, pharmacy students.
• A 100% French-speaking audience, with national reach and a strong presence from the Île-de-France region and major cities.

Institutional support

Pharmagora Plus is backed by all the representative organisations of the community pharmacy, making it a sector trade show in the strict sense:

• USPO (Union des Syndicats de Pharmaciens d'Officine), chaired by Pierre-Olivier Variot.
• FSPF (Fédération des Syndicats Pharmaceutiques de France), chaired by Philippe Besset.
• ANEPF (Association Nationale des Étudiants en Pharmacie de France), with Noémie Chantrel-Richard representing students.
• Atoopharm: educational partner for the 11th consecutive year (since 2015-2016), DPC operator.
• Le Moniteur des Pharmacies: long-standing media partner.
• Leem (Les Entreprises du Médicament), represented by Frédéric Lavie.
• Federgy (Fédération des Groupements de Pharmaciens), chaired by Alain Grollaud.
• Proximité e Santé, with Cécile Morvan.

Activities & community

Trophées de la Pharmacie

The Trophées de la Pharmacie recognise, each year, the pharmacies and players that innovate in the field, across 6 categories:

1. Health & Prevention
2. Communication of new missions
3. Patient communication
4. Social and environmental responsibility (CSR)
5. Use of digital technology in healthcare
6. Student Prize

The jury is co-chaired by Cécile Morvan (founder of the Trophées, Proximité e Santé) and Alain Grollaud (president of Federgy).

5 specialised programmes

The 2026 editorial content, set to be renewed in 2027, is organised around five thematic programmes:

• Mental Health and Well-being: patient advice, early identification, coordinated care pathway.
• Women's Health: 4 structuring themes: female leadership in the profession, gender-based medicine, inequalities in access to care, and life-cycle care management.
• Professional Set-up: in partnership with ANEPF, a pathway for creating and taking over a pharmacy aimed at students and young owners.
• Dermatology: dermo-cosmetic advice, common skin conditions, chronic pathologies.
• Digital and AI: digitalisation of the pharmacy, AI integration, ethics and data security.

Conference programme

100 conferences, more than 75 hours of training, with streams by profile:

• Owners: economic management, new missions, agreement negotiations.
• Employed pharmacists: expert advice, continuing training, career development.
• Dispensers: over-the-counter advice, products, demeanour.
• Students: setting up, choice of specialism, first professional experiences.

Some conferences are eligible for DPC (continuing professional development) via Atoopharm, the long-standing educational partner.

On site: what you need to know

Access, parking, accommodation and catering: see the Paris Expo Porte de Versailles listing.

Specific to the trade show:

• Dates and times: Saturday 13 March 2027 from 9am to 6.15pm, Sunday 14 March 2027 from 9am to 5pm.
• Hall: Hall 7.2 of the exhibition centre.
• Access: strictly reserved for community pharmacy professionals (owners, employed pharmacists, dispensers, students), with proof to be presented.
• Registration: free and compulsory online ahead of the event.
• Weekend format: 2 condensed days on Saturday-Sunday, designed to allow pharmacy teams to attend without closing during the week.

How much it costs to exhibit

• Professional visitors: free admission with prior registration. No badge fee charged.
• Exhibitors: prices on personalised quote (floor space, location within Hall 7.2, technical constraints, sponsorship pack). Figures not published publicly; contacting the organiser directly is recommended.

Preparing your visit

For the exhibitor

• 12 months out: make contact with CloserStill Media, identify the relevant stream (laboratory, dermo, OTC, buying group, LGO, CSR).
• 9 months out: apply for the Trophées de la Pharmacie (6 categories) if your pharmacy innovation fits, a lever for visibility with the sector jury.
• 6 months out: align your messaging with the 5 specialised programmes (mental health, women's health, set-up, dermatology, digital/AI).
• 3 months out: brief your team on the visitor profiles (owners, employed pharmacists, dispensers, students) and prepare DPC materials where relevant.
• 6 weeks out: coordinate with the institutional supporters present (USPO, FSPF, ANEPF, Federgy) on the conference highlights.

For the decision-making visitor

• Online registration compulsory, professional proof to be provided.
• Weekend format: allows you to attend with part of the pharmacy team without closing the pharmacy.
• Prioritise the 5 specialised programmes and the DPC Atoopharm conferences to make the most of the visit as continuing training.
• For newly established practitioners and students: focus on the Professional Set-up pathway co-run with ANEPF.
• Make use of Hall 7.2 to map out the LGO, dermo and buying-group offering side by side in a single day.

CSR policy & initiatives

CSR is an emerging editorial theme of the trade show, gradually structured since 2024-2025:

• A "green pharmacy and commitment" round table scheduled in 2025, signalling the subject's rising prominence.
• A dedicated CSR Trophy category among the 6 categories of the Trophées de la Pharmacie.
• A Net Zero page driven by the CloserStill Media / RELX group at corporate level, applied to the trade show.
• The presence of specialist players such as Pharmagreen (pharmagreen.fr), an anti-waste solution for medicines in the pharmacy.

The subject remains a work in progress compared with B2B trade shows that are more mature on CSR, but the combination of a dedicated Trophy, conference programming and specialist exhibitors establishes a defined theme for 2027.

How the trade show has evolved

Trajectory analysis

Founded in the mid-1980s, Pharmagora moved in April 2014 into the portfolio of the British group CloserStill Media, which rebranded it "Pharmagora Plus" in March 2015 and professionalised its model. Ten years later, the trade show reports 8,000+ visitors including 5,400 pharmacy owners (+5%) in 2025 and potentially passes the 10,000 professionals mark in 2026, with around 400 exhibitors. Three levers shape this trajectory: a complete institutional network (USPO, FSPF, ANEPF, Leem, Federgy, Atoopharm, Le Moniteur des Pharmacies) that makes it the must-attend sector event on the community pharmacy side; an extensive programme (100 conferences, 75+ hours, DPC streams) that turns the trade show into a continuing-training highlight; and a unique positioning as the only generalist community pharmacy trade show in France, with no direct competitor in this segment. The 40th anniversary edition in 2027 is an opportunity for an enhanced format, in Hall 7.2 of Paris Expo Porte de Versailles.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (pharmagoraplus.com).