Prodays · 2027

Agoris analysis · updated October 2026

Key facts

• Prodays, whose full name is Salon Vélo PRODAYS, is the trade show for the cycling industry in France: manufacturers, distributors, accessory makers and service providers meet independent, franchised and general-retail bike shops there. The show is reserved for trade visitors, by invitation or proof of profession.
• Next edition: the 26th, from Sunday 4 to Tuesday 6 July 2027, at Paris Expo Porte de Versailles, in Hall 4. Opening hours given by the organiser: 9am to 7pm on 4 and 5 July, 9am to 4pm on 6 July (to be reconfirmed nearer the time).
• Organiser: SAS Good To See You, a company based in L'Isle-Jourdain; Aurore Briscadieu is presented as president of the show. No co-organiser. Cofidis is shown as major partner.
• Annual frequency, in early July. The timing is deliberate: the 2026 results press release presents these dates as the way for brands to take pre-orders before the end of July and adjust their production.
• Results of the latest edition, 5 to 7 July 2026: 4,950 trade visitors, more than 170 exhibitors and more than 450 brands. On the retail side, the organiser counts around 1,000 specialist shops and 540 general retailers.

Who exhibits

Typical profile

The offer covers every area of cycling: muscle-powered, electric, folding, urban, gravel, children's, mountain bike and road, as well as accessories, spare parts, motors and batteries, tyres and wheels, equipment, nutrition and services. The organiser sorts its exhibitors into four families: manufacturers and industrial firms, distributors, service companies, and miscellaneous. Insurers, banks, rental firms and local authorities are also among the players the show says visitors can meet.

The format is that of an order-taking trade show. The page on previous editions sums up what professionals come to do there: meet their suppliers, place restocking or pre-orders for the following season, open accounts with new brands, test products on suitable tracks and plan the layout of their shop.

Notable exhibitors

The official 2027 exhibitor list is open on the show's exhibitor platform: at the time of writing, it showed only one registrant, Mavic. It will fill out as registrations come in.

To give a sense of the line-up, the 2026 edition offers dated reference points. The official Hall 4 plan for 2026 showed, among others, Shimano, Lapierre, Brompton, Riese & Müller, Merida, Haibike, Kalkhoff, Winora, Raleigh, Hutchinson, Gates, Oakley, Cofidis and French brands such as Gaya, Jean Fourche, Moustache, UTO or Vélo de Ville. The show has also served as a relaunch platform: the return of Peugeot Cycles, backed by the Rebirth group with two road and gravel models, and Mavic's refocus on wheels with its COMETE range are among the highlights noted by the organiser. There is no guarantee these brands will be present in 2027.

Visitor quality

Visitors are made up of cycle retailers, franchisees, e-tailers and specialist superstores, along with financial partners and media. The share of shops is the indicator to watch: around 1,000 specialist shops and 540 general retailers in 2026; the organiser reported more than 1,200 different shops in 2025, using a different counting method.

No OJS certification or third-party attendance audit is published. The available figures are those in the results released by the organiser after each edition.

Activities & community

Conference programme

The 2027 programme has not yet been published. In 2026, the conferences were held in a dedicated area and on some stands, open to exhibitors and visitors alike. They were heavily focused on workshops and regulation: repairer training, the Bonus Réparation scheme and BonusRépar labelling with Ecologic and the UESC, used battery management with Batribox, and the circular economy. The programme also included a conference on bike leasing in France, a presentation by France Vélo of an AFPA study on jobs and skills in the industry, and a talk by Damius on the tricycle market.

For 2027, the results press release announces the creation of new themed areas and the development of training sessions run by brands. These new features remain to be confirmed in the final programme.

The Eddy du Vélo awards

Since 2025, the show has presented the Eddy du Vélo, trophies that recognise the women and men of the industry. 2026 winners: Jean Fourche (best marketing activation, for its "Jean Tube" campaign), UTO (best product development, with the OG200), Roold (CSR commitment), Maillon (best sales team), Gates (best stand) and Vélo & Oxygen (favourite, chosen by the show's audience).

In 2025, the trophies went to Gaya, vanRaam, Jean Fourche, Tecno Globe, UTO and Sunn.

Highlights and networking

The 2026 programme set up several social events: La Grande Soirée des Exposants on the first evening, with parties on the stands, a Grande Tombola PRODAYS with a daily draw, a morning running outing, the Run des Riders, a breakfast for women professionals organised with France Vélo and Les Femmes à Vélo, and a get-together for young professionals. In both 2025 and 2026, stages of the Tour de France, which takes place at the same time of year, were shown on screens in the hall.

Community & networks

Cofidis is the show's major partner: renewed in 2026, the partnership was then entering its third year. In 2026, the Cofidis cycling team presented its bikes and bus there.

The show communicates on Instagram, Facebook and LinkedIn, and publishes articles about brands and the market on its website all year round. A press area allows visitors to request accreditation, which gives access to the opening press conference.

The organiser states a European ambition for 2027: to step up its communication abroad to attract European brands that want to grow in France. Part of the trade press, quoted by the organiser, sees in its July slot a window to become a European-scale meeting point for the industry. This is a prospect, not yet a result.

On site: what you need to know

The show occupies Hall 4 of Paris Expo Porte de Versailles, 1 place de la Porte de Versailles, Paris 15th. Catering is available in the heart of the hall and within the park grounds.

Public transport access: metro line 12 and trams T2 and T3a, Porte de Versailles stop; bus 80 (Porte de Versailles, Parc des Expositions) and 39 (Desnouettes); Vélib' station no. 15203 Porte de Versailles. From Montparnasse station, line 12 runs direct. From Orly, take Orlyval to Antony, RER B to Cité Universitaire, then tram T3a; from Roissy-Charles de Gaulle, take RER B to Cité Universitaire, then T3a.

By car, the recommended car park is P6, place des Insurgés de Varsovie; P1 and P7 are also available. Fittingly for a cycling show, a bike park is provided free of charge inside the hall.

Visitor entry requires online registration to obtain a cycle professional's badge.

How much does it cost to exhibit

Planning your visit

For the exhibitor

• Prepare show terms: the show takes place just as shops place their pre-orders for the following season.
• Book meetings with your retailers before the show and invite all your customers, including those you only see once a year.
• Bring demo bikes: the show has test areas, and that is often where an account opening is decided.
• Think about the Eddy du Vélo: applications and votes take place ahead of the show.

For the decision-maker visiting

• Come with your layout plan for the following season and the list of brands to compare.
• Keep Sunday for scheduled meetings and leave time for test rides.
• Attend the workshop and regulation conferences, useful for repair schemes and battery management.
• The last day closes at 4pm according to the published hours: schedule important meetings for the first two days.

CSR policy & initiatives

The show's website has no Commitments or CSR section, and no formal policy, carbon footprint assessment or ISO 20121 certification specific to the event is published. The organising company, Good To See You, does not publish a group CSR programme either.

The show's content does, however, address several sustainability topics for the industry: a trophy dedicated to CSR commitment in the Eddy du Vélo, won in 2026 by Roold for the circular economy, and a 2026 series of conferences on repair, reuse and used battery management. These are programme themes, not an organisational commitment by the organiser.

The venue provides a verifiable framework: Viparis, operator of Paris Expo Porte de Versailles, became in 2014 the world's first event operator to be ISO 20121 certified across all its sites and activities, and is pursuing its Better Events strategy through to 2030.

How the show has evolved

Trajectory analysis

The show was born in 2002 as the Salon Prologue, a travelling format in which suppliers presented their offers to shops. Renamed the Grand Prologue in 2009, it became the Salon Vélo PRODAYS in 2013 and moved to the Parc Floral de Paris, where its floor area grew from 5,000 to 27,000 m². It joined Paris Expo Porte de Versailles in 2019 and reached 35,000 m² of exhibition space there. In 2020, the edition was moved to September so it could go ahead despite the pandemic. In 2024, the Paris Olympic Games forced it to relocate to the MEETT in Toulouse, before its return to Porte de Versailles in 2025.

The last two sets of results show a decline: 5,400 then 4,950 trade visitors, and a footprint reduced from two halls to one. The organiser reports 250 exhibitors in 2025 and more than 170 in 2026, without specifying the counting unit (the website also refers to 170 stands). The 2025 results also acknowledged that spreading the show over two halls had made circulation harder ("many people looked for the exit"). The organiser reads 2026 as the edition that marked a return of confidence after two difficult years for the bike market, and a professional quoted on the site sums up the edition this way: fewer brands and fewer visitors, but visitors who came with clear intentions.

For 2027, the organiser announces stronger communication across Europe and new themed areas; these announcements remain to be confirmed.

All data that does not name its source comes from the organiser's website.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (pro-days.com).