Salon des Maires et des Collectivités Locales · 2026

Agoris analysis · updated June 2026

Key takeaways

• 32nd edition of the Salon des Maires et des Collectivités Locales (SMCL) from 24 to 26 November 2026, Paris Expo Porte de Versailles, Pavilion 7. Co-located and concurrent with the Congrès des Maires de l'AMF (Pavilion 4). Since 1996, the SMCL + Congress pairing has remained the only national gathering to bring together the entirety of France's territorial public decision-makers over three days.
• 2025 results (31st edition, 18-20 November): 65,672 visitors (+8.4% vs 2024), 1,380 exhibitors, 448 speaking slots, 600 journalists, 45 official visits, 176 candidates for the Prix Innovation Territoriale (source: salondesmaires.com).
• The 2026 edition takes place in a distinctive political context: the first trade show of the 2026-2032 municipal cycle following the March 2026 municipal elections. Official slogan: "L'audace est locale". The partial renewal of municipal teams creates a 12 to 24-month commercial window for suppliers to local authorities, with newly elected contacts to educate about the offering.
• 2025 trade show survey: 62% of local authorities have an investment project in 2026. Stated priorities: environmental transition (39%), construction (37%), health and social cohesion (28%), an ageing population (26%). A useful budgetary framing for calibrating the sales pitch at the trade show.
• Organisation: Infopro Digital (owner of the Groupe Moniteur since January 2014 through the acquisition of the ISH holding company) in partnership with the AMF (Association des Maires de France et des présidents d'intercommunalité, founded in 1907). The SMCL celebrates its 30th anniversary in 2026.

Who exhibits

Typical profile

Manufacturers, service providers and suppliers to local authorities across the full range of municipal and inter-municipal responsibilities. A mix of large groups (Veolia, Suez, Engie, EDF, Bouygues Énergies & Services, La Poste, Orange Business, Caisse des Dépôts) and SMEs specialising in public procurement. A structuring presence of technical consultancies, territorial advisory firms and publishers of sector software (GIS, financial management, civil registry, town planning).

Notable exhibitors

The full list of exhibitors is on the official website: salondesmaires.com.

Quality of the visitor base

An audience 100% oriented towards local authorities:

• Mayors, deputy mayors, municipal and community councillors
• DGS (Directors General of Services), DGST (Directors General of Technical Services)
• Public procurement directors, town hall secretaries, public buyers
• Institutional partners: prefectures, State agencies, territorial professional federations

The SMCL is one of the rare French B2B trade shows where the entire visitor base is made up of public decision-makers or their direct institutional partners.

Activities & community

Conference programme

448 speaking slots at the 2025 edition (source: salondesmaires.com). Structuring themes for 2026, aligned with the investment priorities declared by local authorities: environmental transition and ecological planning, construction and renovation, territorial health and social cohesion, adapting to an ageing population, local finances, rural areas, cybersecurity for local authorities.

Prix Innovation Territoriale

7 main categories (2025 edition, retained for 2026):

1. Energy efficiency
2. Low-carbon mobility
3. Sustainable development
4. Trusted digital technology
5. Ecological planning
6. Social ties (solidarity, longevity, inclusion)
7. Safety, prevention and risk management

Additional categories: Local dynamism and attractiveness, Development / housing / urban renewal. 176 candidates in 2025. A free visibility lever for innovative exhibitors, with an application file to be submitted several months in advance.

What's new in 2026

• Les Labs: spaces for debate and co-construction between elected officials, territorial staff and exhibitors.
• Les Atmosphères: thematic zones structured around major public priorities (ecological planning, mobility, social ties).
• Arène de l'Innovation: a central pitching and demonstration space (not to be confused with the former name "Audace" used by some press outlets).
• "Vis ta ville": immersive spaces reproducing territorial facilities (school, cultural centre, station, connected town hall).
• Salon Sports et Parasports co-located: around 140 exhibitors, parasport challenge.
• Salon Biodiversité et Génie Écologique co-located, linked to the "ecological planning" priority.

Community & networks

A long-standing partnership with the AMF (created in 1907, more than 36,000 member municipalities). A regular presence of the main associations of elected officials (France Urbaine, Intercommunalités de France, AMRF, ADF, Régions de France). Institutional coverage by the Ministry of the Interior. 600 accredited journalists in 2025, a signal of national and local press visibility.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles listing.

Specific to the trade show:

• Location: Pavilion 7 for the SMCL, Pavilion 4 for the Congrès des Maires AMF. Allow time to move between the two pavilions for visitors combining both.
• Dates and opening hours: 24, 25 and 26 November 2026. Detailed opening hours on salondesmaires.com.
• Visitor badge: free for elected officials and territorial staff with pre-registration and supporting documents (official's card, public-sector employer certificate). Accreditation is also available for institutional partners and the press.
• Footfall: an intense week at Porte de Versailles (the SMCL mobilises the whole of France's territorial public decision-making). Book accommodation and transport 3 to 4 months in advance, especially the Tuesday-to-Wednesday night (the heart of the Congress).

How much it costs to exhibit

Exhibitor rates are not published by Infopro Digital: quotation on application. As the SMCL is a "public procurement" trade show targeting 100% public decision-makers, the rates per m² have historically ranked among the highest in the French B2B landscape. Request the quotation well in advance: strategic locations (pavilion entrances, near the Arène de l'Innovation and the Atmosphères) go quickly.

Preparing your visit

For the exhibitor

• 9 to 12 months out: quotation request to Infopro Digital, application to the Prix Innovation Territoriale in one of the 7 categories.
• 6 months out: stand order with a contractor, specific "public procurement" sales brief (won-contract references, accreditations, qualifications).
• 3 months out: final stand plan, sales argument adapted to the 2026-2032 municipal cycle (the first post-election trade show, many new elected officials to educate).
• 6 weeks out: team accreditations, accommodation.
• 1 week out: final brief on the specifics of the elected-official visitor base (electoral cycles, public procurement code, local authorities' budget calendar).

For the elected official or DGS visitor

• Mandatory pre-registration with supporting documents (official's card, public-sector employer certificate).
• Allow 2 days for a full tour (Pavilion 7 + Pavilion 4 + the co-located Sports / Biodiversity trade shows); 1 day is enough for a visit focused on 2 or 3 investment priorities.
• Identify priority conferences in advance from among the 400+ announced speaking slots and the Labs corresponding to the authority's projects.
• Systematically combine the SMCL visit with attendance at the Congrès des Maires AMF (Pavilion 4): it's the same week, the same venue, and the editorial / political complementarity is strong.

Policy & CSR initiatives

CSR is intrinsic to the SMCL's positioning: ecological planning is one of the 2026 "Atmosphères", and the Salon Biodiversité et Génie Écologique is co-located. The investment priorities declared by local authorities place environmental transition at the top (39%), which shapes both the trade show's editorial line and the exhibitors' offering. The Prix Innovation Territoriale dedicates three of its seven categories to environmental themes (energy efficiency, low-carbon mobility, ecological planning).

How the trade show has evolved

Trajectory analysis

The SMCL celebrates its 30th anniversary in 2026 (created in 1996 by the AMF and the Groupe Moniteur, which became Infopro Digital in 2014). Visitor growth of +8.4% between 2024 and 2025, with a stable exhibitor base of around 1,380. The 2026 edition opens a new political cycle: it is the first SMCL after the March 2026 municipal elections, which mechanically produces a turnover of the elected-official visitor base and therefore a heightened commercial opportunity for suppliers to local authorities (new teams to equip, train and advise). Worth watching: the effect of the "L'audace est locale" slogan on the showcasing of territorial innovations, and the traction of the Labs / Atmosphères / Arène de l'Innovation trio for exhibitors operating in demonstration mode rather than classic stand mode.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salondesmaires.com).