Who's Next · 2027

Agoris analysis · updated June 2026

Key takeaways

• Next edition: 16-18 January 2027 (Saturday to Monday) at Paris Expo Porte de Versailles, in Hall 1 alongside Bijorhca and Shoppe Object Paris, with the Salon International de la Lingerie and Interfilière Paris in Hall 7.3.
• Women's ready-to-wear fashion trade show founded in 1994, organised by WSN Développement (a Groupe WSN trading name), held twice a year, in January and September. Core focus: ready-to-wear, accessories, jewellery, beauty and lifestyle brands, facing multi-brand buyers, e-shops and department stores.
• Figures displayed by the organiser for a typical edition: 1,200 exhibiting brands and around 38,000 visitors.
• Results for all the Hall 1 trade shows for the September 2026 edition (Who's Next, Bijorhca, Shoppe Object Paris, Interfilière Paris): footfall up 3% versus September 2025, 140 countries represented against 133 a year earlier, 56% international visitors, 24% new visitors. Who's Next accounts for 66% of declared interests and gathered close to 940 brands on its own, out of a total of 1,300 brands and suppliers across the four trade shows, of which 39% were new exhibitors.
• Visitor badge Who's NEXT PASS: €55 incl. VAT in advance up to the day before opening, €70 incl. VAT on site. It grants access to Who's Next, Bijorhca, Interfilière Paris, Shoppe Object Paris and, in January only, the Salon International de la Lingerie.

Who exhibits

Typical profile

Since 1994, Who's Next has brought together new women's ready-to-wear, accessories, jewellery, beauty and lifestyle collections. The offering blends established brands, new labels and specialist players, coming to present their collections, test new ranges and develop their distribution networks.

The trade show is systematically organised alongside Bijorhca. It is joined by Interfilière Paris in September, and in January by the Salon International de la Lingerie and Interfilière Paris. Since January 2026, Shoppe Object Paris, the Paris edition of the New York design and lifestyle trade show, has completed the line-up: its second edition, in September 2026, gathered 100 brands, of which 78% were new exhibitors and 66% international.

Notable exhibitors

Among the brands cited by the organiser in the September 2026 edition's results: Stella Forest, Flotte, Diadora, Miss June, Reqins, Sovani, Lipault Paris and Lorna Murray. Previous editions notably welcomed Leon & Harper, True Religion and Blundstone, as well as a L'Artyrie collective pavilion dedicated to emerging brands (collective stands of 4 to 30 sqm, a format designed for a first-time participation).

The exhibitor directory is published on the official website.

Quality of the visitor base

Breakdown measured at the September 2026 edition, given as a reference point for January 2027:

• 50.19% retailers and concept stores, a share up 7.66% on September 2025.
• Manufacturers, wholesalers and importers (7.46%), craftspeople (7.22%), e-commerce players (5.32%), consultants (4.71%).
• 56% international visitors against 44% French, for 140 countries represented.
• Top 5 countries outside France: Italy (7.23%), Spain (6.05%), Belgium (4.43%), Switzerland (2.96%), United Kingdom (2.88%).
• Interests declared at registration: Who's Next (66%), Bijorhca (22%), Shoppe Object Paris (8%), Interfilière Paris (4%).

The official website publishes the list of retail buyers received at the trade show, including Galeries Lafayette, Le Bon Marché, Selfridges, Bloomingdale's, El Corte Inglés, Isetan, Takashimaya, Shinsegae, Lane Crawford, Beymen, Fortnum & Mason, La Redoute, Smallable, Sarenza and Zalando.

Activities and community

The detailed programme for the January 2027 edition has not yet been published. In January 2026, the programme included a trends forum led by Nelly Rodi (level 7.2) and a Welcome Buyer Lounge (300 sqm, level 7.3); with the hall changing for January 2027 (Hall 1 instead of Hall 7), these features are not guaranteed to return unchanged. The formats below are those deployed at the September 2026 edition, in the same hall as the next edition.

WSN Academy

Talks, conferences, masterclasses and workshops bringing together experts and professionals around market realities: in-store performance, brand distinctiveness, collection strategy, artistic direction, new sales channels and data. The September 2026 edition marked the launch of the first personalised coaching sessions, built around a real issue faced by the business being supported.

Who's Next Lab: AI applied to fashion

A demonstration space for operational solutions for the fashion trades. In September 2026, professionals tested Cabine.AI (virtual in-store fitting), Livetrend (trend forecasting and data-driven collection management), StyleAI (turning an idea or sketch into a realistic visual) and KOLLA (digital product passports).

WSN buyer teams and the Retail Family

WSN's Buyer teams identify and invite qualified buyers all year round. The September 2026 edition saw the launch of the Retail Family, a circle of leading retailers tasked with sharing their market knowledge, identifying store needs and shaping the next Retail Tours. This initiative follows on from Groupe WSN's acquisition of the professional directory PagesMode. Close to twenty institutional delegations, notably from Italy, Brazil, Turkey and India, also attended this edition.

Ankorstore partnership

An official partnership with Ankorstore, the European direct-selling platform connecting brands and independent retailers. A digital extension of the trade show: exhibitors can sell their collections online all year round to the platform's retailers, and the trade show's buyers can order from them outside the event period. The organiser states that more than 200 Ankorstore brands exhibit at every edition of Who's Next.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles listing.

Specific to the trade show:

• Dates: Saturday 16 to Monday 18 January 2027.
• Hall: Hall 1 for Who's Next, Bijorhca and Shoppe Object Paris. The Salon International de la Lingerie and Interfilière Paris are in Hall 7.3.
• Opening hours for the WSN trade shows at Porte de Versailles: 9am to 7pm on Saturday and Sunday, 9am to 6pm on Monday.
• Visitor badge: €55 incl. VAT in advance up to the day before opening, €70 incl. VAT on site, giving access to all the WSN trade shows at Porte de Versailles. Student rate of €10 incl. VAT on presentation of valid proof of enrolment. The ticket is neither refundable nor exchangeable, and a new badge is required for each edition.
• Audience: strictly trade. Children are admitted free of charge and without a badge.
• Cloakrooms in the halls: €2 per garment, €3 per bag, €4 per piece of luggage, per day.
• Weekend-plus-Monday format: a deliberate choice to include Saturday and Sunday to make access easier for independent multi-brand buyers.

How much it costs to exhibit

Exhibitor rates are not published by WSN Développement. The organiser states that stand prices vary depending on the event and the surface area allocated, and refers enquiries to the sales team for a quote (exhibit@wsn-events.com) or to the form on the Exhibit page.

A discount exists for labelled brands: those meeting the eco-sustainability criteria of IMPACT and Neonyt Paris benefit from a preferential rate to exhibit at the group's trade shows.

Preparing your visit

For the exhibitor

• 9 months out: get in touch with the WSN sales team, request a stand, decide on surface area.
• 6 months out: confirm the stand, brief the contractor, prepare the collection, activate Ankorstore if relevant, apply for the IMPACT and Neonyt Paris label if eligible.
• 3 months out: pre-show appointment programme, buyer invitations (each exhibitor has a quota of invitations to allocate), press materials.
• 6 weeks out: finalise stand merchandising, brief the sales team.
• 15 days out: activate social media, secure final appointments, handle stand delivery logistics.

For the decision-making visitor

• Online pre-registration strongly recommended: €55 incl. VAT against €70 incl. VAT on site. Purchase is made exclusively on the organiser's website.
• The badge grants access to all the WSN trade shows at Porte de Versailles: allow at least a full day to cover Who's Next, plus half a day for the related trade shows depending on your business (lingerie, jewellery, materials, design and lifestyle).
• Press and media accreditation is requested via the dedicated ticketing form, with the organiser's PR agency deciding on requests.
• Identify brands to visit in advance: the exhibitor directory is published on the official website before opening.

CSR policy and initiatives

Groupe WSN has structured its commitment around IMPACT and Neonyt Paris, an initiative dedicated to sustainable fashion and design deployed at the Who's Next trade show. IMPACT is a travelling initiative created by Groupe WSN in 2019. Neonyt has been organised since 2018 by Messe Frankfurt in Germany. The two structures joined forces in 2023 to combine their offerings and bring their communities together.

With the support of an independent eco-sustainability expert, IMPACT and Neonyt Paris have developed a set of criteria for assessing a fashion brand's degree of eco-sustainability. Exhibitors wishing to obtain certification must meet at least 75% of the criteria in the questionnaire, structured around three pillars: the sustainability of raw materials, employees' working conditions and supply chain transparency. Labelled brands benefit from a preferential rate and an IMPACT and Neonyt Paris sticker on their stand.

The IMPACT and Neonyt Paris Forum is a central space at the trade show: talks (conferences, discussions, podcasts), a materials forum presenting a selection of eco-designed pieces from labelled brands, and committed partners presenting their projects and running workshops. In September 2026, this forum was curated by the BAGA collective and brought together six labels from its ecosystem.

How the show has evolved

Trajectory analysis

Who's Next was founded in 1994 by WSN Développement as a women's ready-to-wear new-collections trade show. The show has structured its offering in stages: 1996 the launch of Fresh (young design), 2002 the launch of Fame (premium women's), 2019 the creation of the IMPACT initiative (a pioneer in sustainable fashion), 2023 a partnership with Neonyt (Messe Frankfurt) that internationalised its CSR positioning, 2026 the first Paris edition of Shoppe Object.

The website's publisher is WSN DEVELOPPEMENT, a French SAS with capital of €1,799,073, registered with the Paris Trade and Companies Register under number 410589337, headquartered at 12 rue Philippe de Girard, Paris 10e. Under the Groupe WSN brand, the company now operates 12 annual events, up from 2 ten years ago: Who's Next, Bijorhca (operated for the BOCI), the Salon International de la Lingerie, Interfilière Paris (operated for Eurovet) and Interfilière Preview, Shoppe Object Paris, Premiere Classe, MATTER and SHAPE, DRP and JILL, complemented by the RUN and WSN Academy formats and the Ankorstore and Ulule partnerships.

The recent trajectory confirms the logic of bringing shows together: moving from an isolated women's fashion trade show to a set of complementary events gathered under the same halls, where Who's Next, Bijorhca, Shoppe Object Paris, the Salon International de la Lingerie and Interfilière Paris converge on the same visitor badge. The September 2026 results validate the approach: 1,300 brands and suppliers across the four trade shows, footfall up 3%, an international share of 56% and 140 countries represented. The levers announced by the organiser are the Retail Family on the retailer side, Ankorstore as a digital extension, IMPACT and Neonyt Paris as the CSR foundation and the Who's Next Lab as an AI experimentation outpost.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (wsn-events.com).