Salon Go Entrepreneurs · 2027

Agoris analysis · updated June 2026

Key points

• GO Entrepreneurs Paris 2027 takes place on Wednesday 28 and Thursday 29 April 2027 at Paris La Défense Arena (Nanterre, 92). This trade show is the former Salon des Entrepreneurs (created in 1993), renamed GO Entrepreneurs in 2021.
• Organiser: EBRA Events since 2025. The events subsidiary of the EBRA group acquired GO Entrepreneurs Paris, GO Entrepreneurs Lyon and the Forum National des Associations & Fondations from the Les Echos - Le Parisien group (announced 2024, transfer completed early 2025). Les Echos remains the official media partner for three years (Les Echos Entrepreneurs supplement, TV set, Main Stage hosting).
• 2026 edition results (15-16 April 2026, 33rd edition): nearly 47,000 visitors, 300 exhibiting partners, 600 speakers, 250 conferences and workshops over two days. "Performance" theme, with Teddy Riner as patron. New for 2026: a Franchise Hub (50 to 100 franchise networks, speed-dating, TV set).
• Audience: founders, business buyers, small and medium-business leaders, sole traders, freelancers, project holders. A very broad general-public B2B audience (free entry with pre-registration), not a strictly filtered professional format.
• Annual format in Paris, replicated in several regional cities (Lyon in September, other editions depending on the year). The communicated target for Paris 2027 is 45,000 entrepreneurs, 600 speakers, 300 partners, 250 conferences, a target slightly below the 2026 actuals (47,000 visitors).

Who exhibits

Typical profile

A generalist trade show covering the French entrepreneurial ecosystem. Three main families of exhibitors: support networks (CCI, BGE, Initiative France, Bpifrance, France Travail, INPI, Direction générale des Entreprises), financial players (banks, fintechs, leasing, factoring, business angels, crowdfunding platforms) and service providers for company leaders (chartered accountants, lawyers, insurers, SaaS software, business address solutions, franchises). No vertical sector logic: a cross-cutting positioning across the company life cycle.

Notable exhibitors

Institutional and financial partners confirmed across recent editions: Bpifrance, CCI Paris Île-de-France, INPI, France Travail, Direction générale des Entreprises (DGE), BGE, Initiative France, Ordre des experts-comptables, Conseil national des compagnies de commissaires aux comptes (CNCC), Conseil national des barreaux, Les Echos (official media partner). Full list and stand locations on the official exhibitors page.

Visitor quality

Dominant profile: project holder in the creation or structuring phase (first 3 years), business buyer, small-business leader in growth. CCI Paris Île-de-France received more than 2,000 entrepreneurs and project holders on its stand alone during the 48 hours of the 2026 edition, which gives a sense of the intensity of one-to-one advisory meetings. Secondary target: business school students, employees in career transition, sole traders in transition.

Activities & community

Conference programme

250 conferences, workshops and demos over 48 hours, 600 speakers announced. Stage configuration: Main Stage + 8 parallel themed stages. 2026 edition: appearances by Teddy Riner (patron), founders of Aircall, BlaBlaCar and Station F, executives from YouTube France, Bpifrance and the Mission French Tech. The detailed programme is published online a few weeks before the event on the official site.

Awards & prizes

No central, structuring "awards"-type ceremony publicly identified for the 2026 edition. Institutional partners (Bpifrance, INPI, CCI) run their own prize-givings and challenges on the sidelines, with no unified ceremony at the scale of the trade show.

Satellite events

• Franchise Hub (new in 2026, expected to return in 2027): a dedicated pavilion of 50 to 100 franchise networks, speed-dating between recruiters and franchise candidates, a TV set streamed online (target of 70,000 views).
• 16,500 one-to-one consultations scheduled at the 2026 edition between project holders and experts (chartered accountants, lawyers, CCI advisers, bankers). Short-meeting format on partner stands.

Community & networks

GO Entrepreneurs rests on three community pillars: the Les Echos Entrepreneurs network (press supplement, TV set, Main Stage hosting), the public support networks (CCI, BGE, Initiative France, Bpifrance Création) and the institutional bodies (INPI, DGE, France Travail).

Media and press: Les Echos, Le Parisien (LVMH group), a dedicated Les Echos Entrepreneurs supplement, and specialist small-business press presence (Chef d'Entreprise, Maddyness, Frenchweb, BFM Business).

New for 2027

The 2027 programme has not yet been published as of this date (June 2026). Based on the 2026 cycle (Performance), the organiser opens its thematic communications 4 to 6 months before the event. Likely marker: a return of the Franchise Hub and of the Teddy Riner / public-figure patron format.

On site: what you need to know

• Venue: Paris La Défense Arena, 99 Jardins de l'Arche, 92000 Nanterre. NB: the brief mentioned Palais des Congrès Porte Maillot, which is incorrect. The trade show left Porte Maillot during the 2021 rebrand and has since been held at La Défense Arena.
• Transport access: RER A (Nanterre-Préfecture stop, 10 min walk) or Esplanade de La Défense / La Défense Grande Arche (RER A, M1, T2, Transilien L). Tram T2 (Pont de Bezons stop then a 5 min walk). Buses and shuttles in addition.
• Parking: Parking Arena Nanterre on site, with significant capacity but heavy saturation on both days of the trade show. The RER is preferable.
• Opening hours: 2026 edition = 9am to 7pm on both days (Wed 28 and Thu 29 April). Conference programme from 9.30am. To be confirmed for 2027 on the official "Practical information" page a few weeks before the event.
• Visitor pricing: Free entry with pre-registration (the trade show's historic model, confirmed for the 2025 and 2026 editions).
• Services: On-site catering (food trucks, snacking areas), a dedicated hotel booking service via the RevoluGo platform, cloakroom, meeting areas.

Planning your visit

For the exhibitor

• 12 months out: direct contact with EBRA Events (contact@go-entrepreneurs.com) for a stand package or integration into a partner pavilion (CCI, Bpifrance, franchise network)
• 9 months out: choice of presence format (simple stand, shared pavilion space, conference speaking slot, Les Echos TV set)
• 6 months out: stand brief, audience targeting (pre-creation project holder vs small-business leader in growth vs business buyer), sales materials
• 3 months out: team accreditations, sales brief for short demos (a visitor spends 20 to 30 min on a stand at most)
• 6 weeks out: pre-event campaign, meeting bookings via the official platform

Exhibitor rates are not published publicly. Sector benchmark for a general-public B2B trade show of this size (300 partners, 47,000 visitors): packages between 6,000 and 40,000 euros excl. VAT depending on location, surface area (from 6 to 50 m²) and included services (badges, TV set, conference). To be validated via an official quote.

For the decision-maker visitor

• Free pre-registration required at go-entrepreneurs.com
• Identify 5 to 10 priority stands in advance from the exhibitor list (out of 300 partners)
• Book expert meetings in advance (16,500 consultations scheduled in 2026 = strong pressure on slots)
• Target 3 to 5 conferences across the themed stages (the 8 stages run in parallel, so choices are necessary)
• 1 day is enough for a project holder, 2 days for a leader in intensive networking mode

Policy & CSR initiatives

EBRA Events has not published a dedicated CSR page for GO Entrepreneurs on the official site as of this date (June 2026). The 2026 editorial positioning, "Performance", includes an "impact" strand (among independence, growth, profitability, innovation, creativity, impact, agility, endurance, resilience) without any structured approach publicly displayed (Net Zero Carbon Events charter, responsible trade show certification, carbon assessment). To be checked for the 2027 edition once communications open.

The trade show's evolution

Trajectory analysis

GO Entrepreneurs is going through two structuring transitions in quick succession. The 2021 rebrand (Salon des Entrepreneurs → GO Entrepreneurs) moved the trade show from the Palais des Congrès Porte Maillot to La Défense Arena, a site able to absorb an XXL format: visitor capacity doubled between the pre-COVID editions (around 25,000 visitors at Porte Maillot) and the Arena editions (45,000 to 47,000 visitors in 2025-2026). The 2025 acquisition by EBRA Events (a subsidiary of the EBRA group, formerly Est Bourgogne Rhône-Alpes, owner of DNA, Le Progrès, L'Est Républicain) repositions the event within a dense regional events portfolio, while keeping Les Echos as official media partner for three years. The challenge for 2027 will be to confirm the attendance momentum post-transfer under new operational governance.

Note: the DB slug "je-m-export-paris-2026" is probably the residue of source data that confused a "Je m'Exporte" event (a series of Business France webinars or themed conferences) with GO Entrepreneurs. Strong recommendation: rename the slug to go-entrepreneurs-paris-2027 to align the URL with the trade show's current identity and the relevant edition.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (go-entrepreneurs.com).