Les Thermalies · 2027

Agoris analysis · updated June 2026

Key takeaways

• Agoris slug les-thermalies-paris-2026 (legacy): this listing covers the 2027 edition in Paris, held from 21 to 24 January 2027 at the Carrousel du Louvre, 99 rue de Rivoli, 75001 Paris.
• Venue confirmed on the official website: Carrousel du Louvre, not Paris Expo Porte de Versailles. The trade show's historic format for over 20 years, in central Paris.
• 45th edition announced by the organiser. The trade show is positioned as Europe's benchmark gathering for thermal spa treatments, thalassotherapy, spa and water-based wellbeing.
• Organiser: SPAS Organisation, an independent company founded in 1979 (RCS Nanterre B393 528 062), member of UNIMEV. Specialised in consumer trade shows on wellbeing, organic living and the art of living (Marjolaine, Zen, Vivre Autrement, Natexpo).
• Regional Lyon edition as a complement: 15 to 17 January 2027 at the Cité Internationale de Lyon. The Paris + Lyon pairing makes up the "2 events" held each year under the Les Thermalies brand.

Who exhibits

Typical profile

The trade show brings together the entire water-based wellbeing and preventive health chain, organised into themed zones:

• Thalasso France: thalassotherapy centres along the French coast.
• Sources Thermales France: thermal spa towns and state-funded water cures.
• Évasion Spa: urban and hotel spas, day spas, wellness equipment suppliers.
• Destinations d'ailleurs: international thermal and wellness destinations (tourism offices, operators).
• Beauty Corner: water-based cosmetics brands, treatments, accessories.
• Innovation Design & Start-up Connect: equipment suppliers, design innovations and professional equipment.
• Longévité (zone created in 2026, returning): preventive health, active ageing, nutrition, sleep, stress management.

Notable exhibitors

The 2027 list has not been published to date on the official website (note: "The 2027 exhibitor list will be communicated shortly"). To be checked closer to the event for the breakdown by zone.

Visitor quality

Profile presented by the organiser for the 2025 edition:

• 74% women.
• Visitor base positioned as "upmarket".
• 80% of visitors are buyers.
• Average basket of €1,130 per visitor.
• Targets: traditional spa-cure goers, spa and thalasso enthusiasts, wellbeing professionals sourcing products, active seniors, audiences interested in preventive health.

Activities & community

Conference programme

The 2026 edition brought together 150 workshop-conferences over 4 days at the Carrousel du Louvre according to SPAS Organisation. Format: Talks Thalasso & Thermaux, masterclasses, Mindset Therapy. The 2025 edition had totalled 230 conferences and workshops combined across Paris + Lyon.

The 2027 edition continues the programming of medical and preventive-health experts, with main themes: sleep, nutrition, meditation, detox, physical activity, menopause, post-operative recovery, post-cancer support, mental health.

Awards & recognition

No structured official award is publicly highlighted in the trade show's 2027 communications. No equivalent has been identified for a "Trophée des Thermalies" or an award ceremony on the organiser's website as at the date of this listing.

2026 innovations carried over to 2027

• Longévité zone: space launched in 2026, with a conference programme on preventive health and longevity.
• Patient Associations zone: space dedicated to dialogue around chronic pain, mental health, diabetes and post-cancer care (created in 2026).

Regional Lyon edition

Les Thermalies Lyon, in its 8th regional edition in 2026, runs in parallel with the Paris event. 2027 edition: 15 to 17 January 2027 at the Cité Internationale de Lyon. 2025 Lyon results: 9,000 visitors, ~140 exhibitors, ~80 conferences. The dual Paris + Lyon location covers France's two main spa-cure catchment areas.

Community & networks

Recurring press partners of the trade show, with announcements via the organiser's website: Notre Temps, Géo, Psychologies Magazine, Le Figaro Magazine, Santé Magazine, Vieux Magazine (19 partners listed in 2026).

Digital community run via the official @mythermalies accounts (Instagram, LinkedIn).

On site: what you need to know

Access, parking and accommodation: see the listing for the Carrousel du Louvre.

Specific to the trade show:

• Dates and opening hours: 21 to 24 January 2027, Thursday to Saturday 10am-6.30pm, Sunday 10am-6pm. The trade show is no longer accessible 30 minutes before closing.
• Entry: free on presentation of a Thermalies invitation downloaded from the official website.
• Address: 99 rue de Rivoli, 75001 Paris. Direct access from the Palais Royal - Musée du Louvre (L1, L7) metro station.
• Format: 4 days, on 1 level (Carrousel du Louvre, unlike the large halls of Porte de Versailles).
• Audience: general public, wellbeing professionals welcome but no exclusive B2B zone.

How much it costs to exhibit

Exhibitor rates for 2027 have not been published publicly by SPAS Organisation. A bespoke quote should be requested from the trade show's sales team.

Sector benchmark: for a consumer trade show at the Carrousel du Louvre, over a 4-day format, the stand budgets observed at other SPAS Organisation trade shows generally range between €5,000 and €25,000 depending on floor area (turnkey package vs bespoke bare stand), excluding activities and staff. Figure to be confirmed by an official quote.

On the visitor side: free entry by invitation, no paid ticketing.

Preparing your visit

For exhibitors

• T-12 months: make contact with SPAS Organisation, identify the zone (Thalasso, Sources Thermales, Évasion Spa, Destinations, Longévité, Beauty Corner, Innovation Design).
• T-9 months: confirm the stand package and location, brief the team on the upmarket, 74% female visitor base.
• T-6 months: prepare stand activities (a Thermalies visitor comes to experience things, so plan treatment demos, tastings, samples).
• T-3 months: align the message with the editorial themes of preventive health and longevity (strong public expectation).
• T-6 weeks: brief the sales team on the high buyer ratio (80% in 2025) and the average basket of €1,130.

For decision-maker visitors

• Download the free invitation from the official website before visiting.
• 4-day format: half a day is enough to walk the Carrousel du Louvre, unless you are following specific conferences.
• Conference programme to check in advance: the 2027 programming is published closer to the trade show.
• Central Paris (1st arrondissement): easy to combine a cultural and a professional visit.

Policy & CSR initiatives

SPAS Organisation has historically been positioned around wellbeing, organic and sustainable-development trade shows (a strategic pivot in 1993 according to the organiser). The Marjolaine trade show, another SPAS brand, is referenced as one of the oldest organic trade shows in Europe.

As at the date of this listing, no CSR policy specific to Les Thermalies (stand commitments, mobility, reusable scenography, carbon measurement) is publicly documented on the official website. In line with Agoris editorial rules, this point remains to be checked with the organiser before attributing any specific commitments to the trade show.

How the trade show has evolved

Trajectory analysis

Les Thermalies has accumulated 44 years of history as of 2026 according to official SPAS Organisation communications, placing the first edition around 1982. The exact founding date is not publicly documented as at the date of this listing.

The trade show has maintained its historic positioning at the Carrousel du Louvre: an urban, central, 4-day format, free by invitation, targeting a mainly female, buyer-focused visitor base. The recent trajectory confirms a plateau of around 25,000 visitors / 250 to 300 exhibitors for the Paris edition, with the regional Lyon edition gaining ground (9,000 visitors in 2025, 8th edition in 2026).

The strategic developments led by the trade show's management (Karelle Geyer) focus on broadening the theme beyond thermal spa treatments in the strict sense: Longévité (launched in 2026) and Patient Associations reposition the event around overall preventive health, a growth segment in the silver-economy and medicalised-wellness market. The Paris + Lyon pairing in January locks in the start-of-year calendar for the French wellness sector.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (thermalies.com).