RENT (Real Estate & New Technologies) · 2026

Agoris analysis · updated June 2026

Key takeaways

• 14th edition of RENT (Real Estate & New Technologies): 4 and 5 November 2026, Paris Expo Porte de Versailles, Pavilion 6 (architecture by Jean Nouvel).
• France's leading B2B proptech trade show, dedicated to technologies and services for transactional, rental and management real estate.
• 2026 strapline: "Real estate moves from the screen to invisible AI". A direct continuation of the 2025 thread "AI, best friend or worst enemy?".
• 2025 results (13th edition, 5 and 6 November): 11,500+ professional visitors, 400 exhibitors including around a hundred startups, 120+ conferences, workshops and pitches, 1,500 meeting requests on the MySITL Connect platform.
• "Festival de la PropTech" evening event renewed: Wednesday 4 November from 7 pm to 9.30 pm, giant blind test, convivial atmosphere.
• Leadership: founded in 2013 by Hervé Parent (former chair of FF2i 2003-2013, manager of HP Conseils). Acquired outright by Figaro Classifieds in January 2019. General management held since that date by Stéphane Scarella.
• Main editorial partner: Le Figaro Immobilier.

Who exhibits

Typical profile

400 exhibitors in 2025 spread across 7 visitor trails signposted by the organiser, covering the entire value chain of an estate agency or real estate operator:

• Property transaction: agency CRM, prospecting, valuation, electronic signature.
• Rental management and property administration: managing-agent software, rental management, dematerialisation.
• Digital marketing: real estate SEO, social ads, automation, marketing CRM.
• Visibility and distribution: listing portals, syndication, lead scoring.
• Real estate fintech: crowdfunding, online brokerage, creditworthiness scoring, payment.
• Sector software: drafting of deeds, transaction, managing-agent, management (Septeo, Modelo, etc.).
• Technology: data, AI, virtual tours, drone photo and video, virtual home staging (IACrea, Hoqi), construction and BIM, smart building.

Around a hundred startups exhibit each year, some of them on the spaces dedicated to innovation. The international editions RENT Swiss (Lausanne), RENT Madrid and RENT Casablanca extend the brand beyond France.

Notable exhibitors

Full list of exhibitors on the official website: rent-event.com.

Quality of the visitor base

• 11,500+ professional visitors in 2025.
• Profiles: estate agents, mandated agents, property administrators, managing agents, developers, social landlords, notaries, brokers, network executives, real estate CIOs, investors.
• Online pre-registration is mandatory, with proof of activity required for profiles not visible in the sector databases.
• Students on real estate training programmes: free on presentation of a student card.

Activities and community

Festival de la PropTech (evening event)

A 2025 innovation renewed in 2026. Wednesday 4 November, 7 pm to 9.30 pm, at the show. Giant blind test format, convivial atmosphere, open to registered exhibitors and visitors. The stated aim: to make the show a social moment, not just a business one. The event extends day 1 without detracting from day 2.

Proptech Sweet Awards

Official awards for the 2026 edition, in partnership with MySweetImmo. Jury made up of Ariane Artinian (founder of MySweetImmo), Jean-Pierre Domingo (Managing Director of Septeo Solutions Immobilières) and Stéphane Scarella (Managing Director of RENT). 3 official prizes:

• Pépite Sweet Award: innovation or new solution of the year.
• Proptech Very Sweet Award: social and environmental impact.
• Proptech Sweet Ladies Award: female leadership in proptech.

Past competitions have notably brought to light Flatsy, winner of La Startup RENT Orpi 2021.

RENT Channel

A TV set installed at the show, with live recordings of the highlights (keynotes, exhibitor interviews, product demonstrations). Broadcast live and on replay across the RENT and Le Figaro Immobilier channels.

Proptech Marketplace

A structured business development space designed to facilitate exhibitor / buyer introductions, complementing the MySITL Connect algorithmic matchmaking.

Conferences, workshops and pitches

120+ sessions in 2025 over 2 days: panel discussions, inspiring keynotes, technical workshops, startup pitches. The 2026 strapline "Real estate moves from the screen to invisible AI" structures the editorial through-line, in continuity with "AI, best friend or worst enemy?" carried in 2025.

MySITL Connect platform

A pre-show matchmaking tool. 1,500 meeting requests generated at the 2025 edition, a sign of established usage among exhibitors as well as decision-making visitors.

On site: what you need to know

Access, parking and accommodation: see the listing for Paris Expo Porte de Versailles.

Specific to the show:

• Pavilion: 6 (architecture by Jean Nouvel).
• Dates: Wednesday 4 and Thursday 5 November 2026.
• Evening event: Festival de la PropTech on Wednesday 4 November, 7 pm to 9.30 pm.
• Visitor badge: online pre-registration mandatory at rent-event.com.
• Free for students on real estate training programmes on presentation of a card.

How much it costs to exhibit

Exhibitor rates not published. Quote on request from the organiser via rent-event.com (exhibitor area). Placement and the per-square-metre rate vary according to the chosen trail (transaction, management, digital marketing, visibility, fintech, sector software, technology) and the stand format (bare, fitted, packaged, startup format on the spaces dedicated to innovation).

Visitor rates (2025 reference)

• 2-day pass: €390 excl. VAT.
• Early bird: 50% off the 2-day pass (closing date announced on the official website).
• Free for students on real estate training programmes on presentation of a card.

Preparing your visit

For the exhibitor

• 10 months out: get in touch with the RENT sales team, choose your trail from the 7 (transaction, management, digital marketing, visibility, fintech, sector software, technology).
• 7 months out: apply for the Proptech Sweet Awards (Pépite, Very Sweet, Sweet Ladies) if relevant.
• 6 months out: contract the stand, brief the contractor, finalise the MySITL Connect matchmaking strategy.
• 3 months out: prepare product materials, open up business meetings in the diary.
• 6 weeks out: activate your network (Le Figaro Immobilier, MySweetImmo, targeted agency networks), press materials, pre-scheduled visit plan.
• 1 week out: brief the team on product demonstrations, the Wednesday evening event and the confirmed meetings.

For the decision-making visitor

• Online pre-registration mandatory before the eve of the show.
• Activate the early bird if the window is still open (50% off the 2-day pass).
• For estate agents and mandated agents: target the transaction, digital marketing and visibility trails.
• For property administrators and managing agents: target rental management, sector software and fintech.
• For CIOs and tech profiles: target the technology trail (data, AI, BIM, smart building) and the hundred or so exhibiting startups.
• Plan for the Wednesday evening event: a social moment, useful for extending conversations started during the day.

CSR policy and initiatives

RENT has not formalised a separate CSR charter at show level. CSR topics are integrated into the editorial programme through the conferences (energy renovation, energy performance ratings, environmental certifications, low-carbon transition of the property stock) and through the Proptech Very Sweet Award, which specifically recognises solutions with a social or environmental impact. This trajectory is distinct from SIBCA (Salon Immobilier Bas Carbone), which is positioned on the low-carbon construction and operation value chain.

How the show has evolved

Trajectory analysis

RENT was born in 2013 on the initiative of Hervé Parent, after a visit to Inman Connect New York in 2012, in a French landscape where proptech did not yet have a flagship event. The first edition at the Palais Brongniart brought together 40 exhibitors and 400 visitors. The show then moved through Brongniart (2013-2014), La Villette (2015), a return to Brongniart, before switching to Paris Expo Porte de Versailles, Pavilion 6 in 2019 for the 7th edition. That same year, Figaro Classifieds acquired RENT outright and installed Stéphane Scarella as Managing Director. Cumulative historical figures announced by the organiser: 100,000+ visitors across all editions, 500+ startups exhibited. The 2025 edition confirmed a mature format: 11,500+ professionals, 400 exhibitors, 120+ conferences, 1,500 meeting requests via MySITL Connect, and the arrival of a "Festival de la PropTech" evening event that changes the rhythm of the show. The 2026 edition builds on three levers. First the editorial thread "Real estate moves from the screen to invisible AI", which extends the AI sequence opened in 2025. Then the consolidation of the Proptech Sweet Awards with MySweetImmo (Pépite, Very Sweet, Sweet Ladies), which establish a clear recognition framework for startups and impact-driven solutions. Finally the renewal of the Wednesday evening event, which turns the show into a business and social occasion across 2 full days.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (paris.rent.immo).