Salon Mondial du Tourisme · 2027

Agoris analysis · updated October 2026

Key takeaways

• 2027 edition of the Salon Mondial du Tourisme, from Thursday 11 to Sunday 14 March 2027 at Paris Expo Porte de Versailles.
• New for 2027: the Travel Business Hub, a two-day B2B space bringing together destinations, tourist boards, tour operators, distributors, agencies and prescribers in a space dedicated to professional networking.
• Review of the 2026 edition (49th edition, 12 to 15 March 2026): 73,330 visitors, a level on a par with 2025, more than 200 exhibitors and around 400 destinations represented. A quarter of exhibitors were taking part for the first time.
• Organised by Comexposium, the leading French trade show organiser (created through the 2008 merger of Comexpo CCI Paris IDF and Exposium Unibail-Rodamco), owned by SIPAC (CCIR Paris IDF) and Crédit Agricole Assurances.
• Trade show led by Christel Marzullo, director of Comexposium's Tourism Shows (Tourissima Lille, Mahana Lyon, Salon Mondial du Tourisme Paris, Destinations Nature), with 20 years in the group.
• France's leading consumer tourism trade show, created in 1978 by the ASMT (Association du Salon Mondial du Tourisme), itself founded in 1973 by Adonet, the FFTST and Les Entreprises du Voyage.

Who exhibits

Typical profile

The trade show covers the entire consumer tourism value chain: French and foreign tourist offices, tour operators, cruise lines, airlines, eco-mobility players, accommodation providers, booking platforms and specialist media. In 2026, around 400 destinations were represented across the four days.

Notable exhibitors from the 2026 edition

Selection from the 2026 edition. The 2027 exhibitor catalogue has not yet been published.

French tourist offices: Cœur du Var, Vichy Destination, Pays de Montbéliard, Bretagne, Région Sud, Auvergne-Rhône-Alpes.

Foreign tourist offices: Cuba, Sao Tomé, Turismo Burgos (Spain), cities of Asturias (Avilés, Gijón, Oviedo).

Tour operators: New Tour Voyage, Wisdom Travel / Erten Turizm.

Cruise lines: CroisiEurope, MSC Cruises and Travel HX, a new entrant in the expedition cruise segment (Antarctica, Arctic, Greenland, Galápagos).

Rail eco-mobility: Discovery Trains, Voyager en train, in line with the peak of interest among Île-de-France residents in low-carbon tourism (33% interested in rail travel, Comexposium 2026 statistics).

Quality of the visitor base

A consumer visitor base with strong purchasing power, dominated by Île-de-France residents. Comexposium statistics from the 2026 edition:

• 97% of Île-de-France residents said they intended to travel in 2026
• 59% of Parisians go abroad at least twice a year (trips of 3 days or more)
• 71% take at least 2 weekend breaks per year in France
• 33% say they are interested in rail travel
• 21% come to the trade show to discover new destinations
• Average travel budget of more than €2,000 per person

Top destinations sought in 2026: Europe, Asia, Africa. Within France: Bretagne, Région Sud, Auvergne-Rhône-Alpes.

Activities and community

The 2027 programme

The Travel Business Hub is, to date, the only new feature announced by the organiser for the 2027 edition: a two-day B2B space designed to build networks, create partnerships and prepare for upcoming seasons. The visit routes, activities and conferences for the 2027 edition have not yet been revealed, and the official site still displays the 2026 programme.

World Dance and Music Festival

Launched in 2026, this festival dedicated to world dance and music programmed more than 20 troupes across the four days. An unprecedented format at the time, designed to give the trade show an experiential dimension, beyond the strictly exhibitor / visitor encounter. Its return for 2027 has not been announced to date.

Content creators and travel influencers

Around 20 content creators and specialist travel influencers took part in the 2026 edition (talks, signings, workshops), in a space called Le coin des Globe Trotteurs, with no appointment needed. An audience lever for destinations looking to reach the 25-45 age group outside traditional media.

Exhibitions and workshops

Three major exhibitions in 2026: travel photography, indigenous peoples, film destinations. The photography space was devoted to the exhibition HOMMAGE by Franck Desplanques. The programme of Asian cultural workshops was calibrated to the peak of interest among Île-de-France residents in Asia (28% of visitors were considering an Asian destination).

Professional conferences

In 2026, a day dedicated to tourism industry professionals was held on the Thursday, opening the trade show: conferences covering market trends, CSR challenges and travellers' new expectations. A new professional feature is announced for 2027: the Travel Business Hub (see above), a separate two-day B2B space. The official site does not specify whether the Thursday professional day, as organised in 2026, is being continued in this form for 2027.

Responsible Tourism Awards

Third edition of the Trophées Tourisme Responsable (Responsible Tourism Awards) at the trade show in 2026. They reward tourism players who structure a measurable sustainable approach. Of note: the Trophées Horizons ATD (Acteurs du Tourisme Durable) are awarded off-site, in June, at the Auberge Yves Robert in the 18th arrondissement of Paris.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles listing, 1 Place de la Porte de Versailles, 75015 Paris.

Specific to the trade show:

• 2027 edition opening hours: Thursday 11, Friday 12, Saturday 13 and Sunday 14 March, 10 am to 7 pm continuously, with closing at 6 pm on the Sunday.
• Pavilion location: the pavilion for the 2027 edition is not specified on the official dates, venue and opening hours page. In 2026, the trade show was held in Pavilion 4.
• 2027 ticketing: not yet open. The site currently only offers a form to be notified when registration opens. As a reference point, in 2026 entry cost €10 in online pre-sale and €12 on site, with free entry for under-18s.
• Cloakroom: run by volunteers from the Tourisme & Handicaps association, €2 per coat and €3 per suitcase.
• Animals: dogs are not permitted, except assistance dogs and small dogs carried in a carrier.
• Accessibility (PMR): dedicated badge collection desk, information point fitted with a hearing loop, wheelchair loan, support from student volunteers, and a dedicated Tourisme & Handicap accessible tourism zone.

How much it costs to exhibit

Exhibitor pricing not published to date. The organiser provides a 2027 sales brochure and an online stand booking simulator for the 2027 edition, as well as a callback request form for the sales teams. Figure not available publicly.

Preparing your visit

For the exhibitor

• 12 months out: make contact with the Comexposium Tourism Shows team, choose the setup (standalone stand, stand within a country / region village, co-exhibiting), online stand simulation.
• 9 months out: weigh up the consumer hall against the Travel Business Hub if the priority is the professional meeting.
• 6 months out: finalise stand content and align with the other trade shows in the Comexposium Tourism network, notably Tourissima Lille from 29 to 31 January 2027 and Mahana Lyon, to pool content.
• 3 months out: brief the sales teams, prepare consumer and content-creator communication kits.
• 1 month out: activate partner channels to distribute invitations, targeting the upmarket Île-de-France audience.

For the consumer visitor

• Sign up now for the 2027 ticketing alert: neither pricing nor purchase details have been published to date. In 2026, online pre-sale was cheaper than at the door.
• Thursday 11 and Friday 12 March: opening days of the trade show, calmer footfall, well suited to longer conversations with tourist offices.
• Saturday 13 March: first day of the weekend, expect the highest attendance.
• Sunday 14 March: closing at 6 pm.
• Paid cloakroom on site, dogs not admitted except assistance dogs: worth planning for a family visit.

CSR policy and initiatives

Measures announced on the 2027 practical information page:

• Tourisme & Handicaps partnership: the trade show's cloakroom is run by volunteers from the association in support of its work for people with disabilities, and the trade show hosts a Tourisme & Handicap zone dedicated to accessible tourism, backed by a full accessibility (PMR) support service.

Measures noted at the 2026 edition:

• Sustainable Initiatives Village run by mN'Organisation, bringing together responsible tourism players.
• The MyEasy Access app deployed to make access easier for people with disabilities.
• Partnership with Secours Populaire: a scheme to fund holidays for children who would otherwise not get away, operated at the trade show.
• Editorial emphasis on low-carbon destinations (rail, soft mobility) and rail eco-mobility (Discovery Trains, Voyager en train) in response to the 33% of Île-de-France residents who say they are interested in rail travel.

How the trade show has evolved

Trajectory analysis

The Salon Mondial du Tourisme has established itself over the long term as France's leading consumer tourism event since 1978. The 2026 attendance (73,330 visitors) stayed level with 2025, a sign of a mature format that has found its balance between supply (more than 200 exhibitors, around 400 destinations) and Île-de-France demand (97% intention to travel, average budget above €2,000). Five levers shape its recent evolution:

1. Addition of a B2B highlight in 2027 with the Travel Business Hub, a two-day professional networking space, complementing the consumer programme.
2. Redesign of the visual identity for 2027, presented by the organiser as a new chapter after half a century in existence.
3. Broadening of the experiential offer with the 2026 launch of the World Dance and Music Festival and the growing role of content creators, in order to stay relevant to audiences who increasingly consume travel through social media.
4. Scaling up of CSR with the 3rd edition of the Trophées Tourisme Responsable in 2026, the Sustainable Initiatives Village, the Tourisme & Handicaps partnership and the Secours Populaire partnership, which anchor the trade show in a measurable sustainable approach.
5. Integration into a national Comexposium Tourism network (Tourissima Lille in late January, Mondial du Tourisme and Destinations Nature in Paris in March, Mahana Lyon), all led by Christel Marzullo, which allows destinations to pool their presence across several visitor catchment areas throughout the year.

The trade show retains a unique positioning: entry-level consumer pricing, a strong presence of institutional French and foreign tourist offices, and a four-day format that covers a full weekend. In 2027, it is held on the same dates and at the same venue as Destinations Nature, which mechanically broadens the audience reachable from a stand.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salons-du-tourisme.com).