SITEVI · 2027

Agoris analysis · updated June 2026

Key takeaways

• SITEVI 2027 takes place from Tuesday 30 November to Thursday 2 December 2027 at the Parc des Expositions de Montpellier in Pérols (34). Anniversary edition marking the 50 years of the trade show (created in 1977).
• Biennial in odd years (alternating sectorally with other wine-growing events in even years). Covers four sectors: wine-growing, wine-making, fruit-growing and olive-growing.
• Change of operator after 2025: the 2027 edition is organised by AgriVitiEvents (SAS registered on 14 April 2025, registered office in Torcy, capital €100,000). Company held 65% by Axema (trade union of agricultural machinery manufacturers), 17.5% by Frédéric Bondoux (Profield Events Group) and 17.5% by Gaëtan Ménard (co-founder of EspritMeuble); co-chaired by Bondoux and Ménard, with Profield Events Group legally holding the role of chair. 2025 was the last edition managed by Comexposium; Axema, the historic owner of the brand, takes back control through this new structure.
• 2025 edition results (25-27 November 2025): 51,000 visitors (-7% vs 2023), 1,000 exhibitors stable of which 200 newcomers, around 60% wine-growers and vintners among the attendees (source: Vitisphere). 2023 results: 54,700 visitors (+7% vs 2021) and 1,000 exhibitors of which 240 newcomers and 24% international, 73 countries represented (source: Mon Viti, Réussir Vigne).
• SITEVI Innovation Awards: flagship competition, international jury, open to exhibitors across the four sectors. 2025 results: 70 entries submitted, 28 nominees, 17 winners including 2 Gold medals, 8 Silver medals, 6 Bronze medals and 1 Users' Choice award (source: official SITEVI press release, Revue française d'œnologie).

Who exhibits

Typical profile

A technical professional trade show addressing the entire equipment and service chain of the vine-and-wine, olive, fruit and vegetable sectors: wine-growing and wine-making machinery manufacturers, olive-growing and fruit-growing equipment suppliers, suppliers of oenological products, packaging and corking, technical institutes, agricultural-equipment makers, AI and digital suppliers (sensors, pruning robotics, precision spraying).

Four worlds have structured the offering since recent editions: viticulture (machines, robots, sensors, inputs), oenology / wine-making (vats, filtration, bottling, dealcoholisation), packaging (corking, labelling, packaging) and services (software, consulting, experimentation). Olive-growing and fruit-growing have dedicated spaces (harvesting equipment, presses, grading).

Notable exhibitors

Official list of 2027 exhibitors on sitevi.com. Historic presence confirmed by the 2025 SITEVI Innovation Awards: Bucher Vaslin (filtration), Diam Bouchage (corks), Pellenc and Pellenc Pera Process (wine-growing and wine-making equipment), New Holland (tractors), Clemens (pruning robotics), Bienesis (vine protection), Mycea, Laboratoires Dujardin-Salleron, Parsec, Terral, Ferrand, Hello Nature, Onafis, MCC Label, M & Wine, IFV.

Quality of attendees

Attendees 60% wine-growers and vintners (2025 edition, source: Vitisphere). The remainder is split between cooperatives, merchants, fruit-growers, olive-growers, prescribers (oenologists, technical advisers), distributors and international buyers. In 2023, the trade show welcomed visitors from 73 countries (vs 61 in 2021), led by Spain, Italy, Switzerland, Portugal, and a notable presence from Argentina, Mexico, the United States, Algeria, Tunisia, Morocco, South Africa, New Zealand, Australia, Chile, Canada, Greece and Georgia.

Activities & community

Conference programme

A conference cycle structured around institutional partners and technical institutes. For the 2025 edition, the IFV (Institut Français de la Vigne et du Vin) ran its "Research, Training and Innovation" stand with its programming partners: INRAE, Institut Agro Montpellier, Université de Montpellier, Chambre régionale d'Agriculture d'Occitanie, SudVinBio, Unisson (source: vignevin.com). The 2025 programme focused on resilience in the face of climate change, varietal adaptation, precision viticulture and geographical indications. The 2027 programme is to be confirmed by AgriVitiEvents.

Prizes & awards

SITEVI Innovation Awards (official wording verbatim). An international competition open to exhibitors, structured into four sectors: viticulture, oenology, packaging and services, complemented by a cross-cutting Users' Choice distinction. Four levels of award: Gold Medal, Silver Medal, Bronze Medal, Users' Choice.

2025 results (verbatim from the official press release): 70 entries submitted, 28 nominees after review, 17 winners announced after hearings of the nominees in October 2025.

• 2 Gold Medals: Mycea (Mycoterroir service, soil regeneration through mycorrhizal fungi) and Laboratoires Dujardin-Salleron (Creawine, a modular technological platform for creating beverages from grapes).
• 8 Silver Medals: Bienesis (Canopée), Clemens (C-Vision), M & Wine (Digital Wine Twin), MCC Label (EnviroMetal), New Holland (Vari-Control), Parsec (Evo2Ferm Plus), Pellenc (Easy Adjust), Terral (PFA).
• 6 Bronze Medals: Bucher Vaslin (Flavy FGCM), Diam Bouchage (Diam Collection), Ferrand, Hello Nature (Keylan Fer), Onafis (Alkios), Pellenc Pera Process (Winelyse).
• 1 Users' Choice: IFV (Mon réglage pulvé, a free web platform for setting up sprayers).

Sources: SITEVI Innovation Awards 2025 press release, Réussir Vigne, Revue française d'œnologie.

Community & networks

SITEVI relies on a dense ecosystem of technical institutes and sector bodies. Programming partners confirmed for 2025 (to be renewed, to be confirmed for 2027): IFV, INRAE, Institut Agro Montpellier, Université de Montpellier, Chambre régionale d'Agriculture d'Occitanie, SudVinBio, Unisson.

On the press side, the trade show is covered by Vitisphere, Mon Viti, Réussir Vigne, La Vigne, Revue française d'œnologie, Entraid', Réussir Fruits & Légumes.

What's new in 2027

First edition organised by AgriVitiEvents (Axema / Profield Events) following Comexposium's departure at the end of 2025. 50th-anniversary edition (1977-2027). Continuity announced by Axema on the format, the venue and the name. Activity programme, new spaces and partnerships to be published in the forthcoming 2026-2027 press releases.

On site: what you need to know

• Venue: Parc des Expositions de Montpellier, Route de la Foire, 34470 Pérols.
• Venue surface area: 60,000 m² indoors across 10 halls + 7,000 m² of outdoor exhibition space, all connected by covered walkways (source: Parc Expo Montpellier).
• Tram access: line 3 of the Montpellier tram, "Parc Expo" stop, direct link with the city centre and the Montpellier Saint-Roch SNCF station.
• Airport access: Montpellier-Méditerranée airport, around 7 minutes by taxi.
• High-speed rail access: Montpellier Saint-Roch (centre) and Montpellier Sud de France stations.
• Parking: 5,500 free spaces split between Parking A (North, 2,154 spaces), Parking Méditerranée (North, 1,500 spaces) and Parking B (South, 1,290 spaces).
• Halls: the SITEVI trade show configuration is published by the organiser ahead of the edition. See the Parc des Expositions de Montpellier page for details of the halls, accommodation and general logistics.

Preparing your visit

For the exhibitor

• 15 months out: contact AgriVitiEvents to book a stand for the 50th-anniversary edition, request a quote and a floor plan.
• 9 months out: finalise the exhibitor contract, select a location by sector (wine-growing, wine-making, fruit-growing, olive-growing, services).
• 6 months out: apply for the SITEVI Innovation Awards 2027 (exhibitor entry, technical description of the innovative product/service).
• 3 months out: team accreditations, book accommodation in Montpellier (heavy demand at the end of November, tight hotel capacity).
• 6 weeks out: sales briefing, trade show materials, validation of on-stand demos.

For the decision-maker visitor

• Professional badge by prior registration via sitevi.com (free or paid, to be confirmed by AgriVitiEvents for 2027).
• Allow 1 to 2 days to cover all the halls and the IFV / partners conference programme.
• Target exhibitors by sector in advance via the official list and the trade show app.
• Book accommodation very early: the last week of November concentrates the events activity of Occitanie.

Policy & CSR initiatives

During the Comexposium editions, SITEVI carried the CSR commitments of the organising group: signing of the Green Growth Commitment (ECV, a UNIMEV / Ministry for the Ecological Transition partnership), an eco-design approach for stands (-25 to -40% carbon emissions vs a standard stand), a Net Zero 2050 trajectory, and RSE Positive Company® certification.

The 2027 repositioning under AgriVitiEvents is yet to be officially published: the CSR policy of the new structure (Axema + Profield Events) had not been the subject of dedicated communication as of 2026-06-01. To be watched in the 2027 pre-event press releases.

The trade show's programme content is itself structurally aligned with the challenges of transition: adaptation to climate change (resistant varieties, irrigation, soils), reduction of inputs (precision spraying, weeding robotics), dealcoholisation, circular economy of by-products, energy efficiency of wineries. Several winners of the 2025 Innovation Awards illustrate this orientation (Mycea, Bienesis, IFV Mon réglage pulvé, Pellenc Pera Process).

How the trade show has evolved

Trajectory analysis

SITEVI remains one of the largest global gatherings for vine-and-wine, olive-growing and fruit-growing equipment, with attendance plateauing between 51,000 and 57,000 visitors since 2017. The 2025 edition marked a slight decline (-7% vs 2023) directly correlated with the French wine-industry crisis (vine-pulling, margin contraction, falling investment), while maintaining 1,000 exhibitors stable and 200 newcomers: a signal that the sector remains hungry for innovation despite the context.

The 2027 edition is doubly structuring. On the one hand, it is the 50th anniversary of the trade show (created in 1977), with an expected symbolic mobilisation effect. On the other, it is the first edition organised by AgriVitiEvents, an SAS born on 14 April 2025 from a partnership between Axema (trade union of agricultural machinery manufacturers, 65%), Frédéric Bondoux (Profield Events Group, 17.5%) and Gaëtan Ménard (co-founder of EspritMeuble, 17.5%). Continuity of venue (Parc Expo Montpellier), name (SITEVI) and calendar (last week of November) is announced by Axema. To watch in 2026-2027: the commercial strategy, the possible repositioning around the agroecological transition, the CSR policy of the new structure and the published attendance target.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (sitevi.com).