A stand builder designs, manufactures and installs an exhibitor's stand, from the first sketch through to dismantling. The trade covers quite different types of work. A bespoke stand starts from a blank page: architecture, choice of materials, workshop manufacturing, then assembly on site. A modular stand relies on reusable structures dressed in the exhibitor's colours, a quicker option to put up and one that travels from one show to the next. Between the two, hybrid stands combine a standard frame with elements built specially for the occasion. Set design, furniture, lighting, signage and ordering technical services from the venue are often added on top.
The Lyon region concentrates a dense trade show activity, around Eurexpo Lyon in Chassieu, the Centre de Congrès de Lyon and, further south, Alpexpo Grenoble. Regular events here include Global Industrie, SIRHA Lyon, Pollutec, Solutrans and Eurobois. Agoris lists 10 stand builders based in this area, which covers the Rhône, the Ain, the Isère and the Loire.
Bespoke or modular: how to decide?
A bespoke stand is worth the investment when it carries a precise message, covers a large area, or needs to host machinery and demonstrations. Modular suits a company that exhibits at several shows on comparable surface areas and wants to reuse its investment from one edition to the next. The useful question to ask beforehand is how many shows are planned over the coming seasons: it guides the choice more reliably than how the design mock-ups look.
What do you need to provide to get a serious proposal?
Three things are enough to start the conversation: the stand plan issued by the organiser, with its dimensions and open sides, the venue's technical regulations, and a clear idea of what needs to happen on the stand, from reception and confidential meetings to demonstrations and storage. Logos and the graphic charter come afterwards. Without the plan or the regulations, a proposal stays theoretical and is hard to compare.
Who assembles the stand on site?
It is worth checking who actually carries out the assembly: the company with its own teams, a local subcontractor, or the exhibitor itself for kit-delivered formulas. Also ask who places the orders with the venue, for electricity, rigging, cleaning or build-up passes, and who stays reachable during the installation period. This point, more than the mock-up, is what matters on the eve of opening.
Should you choose a company close to the exhibition venue?
Proximity helps for visiting the workshop, approving a prototype or reacting quickly during assembly, and a company based near a venue knows its regulations and access constraints. This is not an obligation, though: stand builders from the region also travel to other trade shows in France and Europe, and a distant provider can rely on local assembly teams. The decisive criterion remains the clarity of the commitment made on assembly.