Agrimax · 2026

Agoris analysis · updated October 2026

Key takeaways

• Agrimax is the major professional agricultural trade show for the Grand Est region, dedicated to livestock farming and mixed crop-and-livestock farming, organised at the Metz exhibition centre by Metz Événements, in partnership with GL Events.
• 2026 edition: from Wednesday 28 to Friday 30 October 2026 at the Centre Foires et Conventions de l'Eurométropole de Metz.
• 2024 results (13th edition, 23-25 October): several tens of thousands of visitors, 250 exhibitors across nearly 21,000 m² of covered space (source: jds.fr).
• Agrimax has set its sights on becoming the third major national livestock event, behind the Sommet de l'Élevage in Clermont-Ferrand and the SPACE in Rennes.
• Mixed crop-and-livestock sector: agricultural products and equipment, plus cattle, sheep, equine and poultry competitions of regional and cross-border scale, with an open-air area at the show entrance.

Who exhibits

Typical profile

Agricultural machinery dealers and manufacturers, livestock equipment suppliers, input and crop-product suppliers, genetics and breed organisations, cooperatives, agricultural banks and insurers, training bodies and institutional players from the Grand Est region. The audience is mainly made up of livestock and mixed-farming professionals, complemented by a regional farming public.

Notable exhibitors

The exhibitor list is available on the official website: agrimax-expo.com. The show brings together, in particular, the breed and genetics organisations present at the competitions: Charolais, Blonde d'Aquitaine, Limousine, Rouge des Prés, Jersiaire France, Chevaux de trait Grand Est, along with the regional players across the sectors (Avenir Génétique Moselle, LORCA, Cerfrance, Crédit Agricole Lorraine).

Quality of the audience

• Several tens of thousands of visitors at each edition, with a strong cross-border dimension (Grand Est, Luxembourg, Saarland, Belgium), in keeping with the show's regional positioning.
• A mixed audience: professional breeders and farm operators, students from agricultural courses, and regional visitors.

Activities & community

Competitions and activities

Agrimax builds each edition around cattle, sheep, equine and poultry competitions of regional and cross-border scale. The 2024 edition put the Aubrac breed in the spotlight and presented several hundred animals from beef breeds (Charolaise, Limousine, Blonde d'Aquitaine, Rouge des Prés) and dairy breeds (Prim'Holstein), alongside the sheep and poultry competitions (source: paysanvosgien.agri-info-nordest.fr). An open-air area is set up at the show entrance.

Community and networks

Institutional and professional partners: Chambres d'Agriculture, Région Grand Est, Eurométropole de Metz, Ville de Metz, Ministère de l'Agriculture.

Sector and professional bodies: Institut de l'Élevage (Idele), Interbev, FDSEA 57, FRSEA Grand Est, Jeunes Agriculteurs Moselle, Coordination Rurale, Confédération Paysanne, GDS Moselle, Arvalis, ENSAIA, CUMA, CUMA Grand Est.

Regional agricultural press partners: Le Paysan Lorrain, Paysan Vosgien, La Moselle Agricole, Réussir, France Bleu, Moselle TV, Le Républicain Lorrain, L'Ami Hebdo, La Semaine, La Vie Agricole.

On site: what you need to know

Access, parking and accommodation: see the listing for the Centre Foires et Conventions de l'Eurométropole de Metz.

Specific to the show:

• Opening hours: Wednesday 28 October 10 am-8 pm, Thursday 29 October 9 am-10 pm (late-night opening), Friday 30 October 9 am-6 pm.
• Admission prices: €9 (adults), €4.50 (students and 12-18 year-olds).
• Address: Rue de la Grange aux Bois, 57072 Metz. Contact: 03 87 55 66 00.

Planning your visit

For the exhibitor

• 9 months out: get in touch via the exhibitor area to choose a location (covered space or open-air area at the show entrance).
• 6 months out: prepare equipment demonstrations and the logistics for animals taking part in the competitions.
• 3 months out: coordinate with breed organisations and sector partners for the rings and presentations.
• 6 weeks out: confirm business appointments with the breeder and farm-operator clientele of the Grand Est region.

For the professional visitor

• Ticket online or on site (€9 adult). Allow a full day to cover machinery, livestock and crop production.
• Target the competition sessions according to the breeds and sectors of interest.
• Thursday's late-night opening (until 10 pm) makes it easier to visit outside working hours.

CSR policy & initiatives

The show's operator publishes a CSR Policy (accessible via the official website), led by Metz Événements and GL Events, aimed at limiting the environmental impact of events held at the Centre Foires et Conventions de l'Eurométropole de Metz.

How the show has evolved

Trajectory analysis

Agrimax has confirmed its growth over recent editions, with several tens of thousands of visitors and 250 exhibitors in 2024, which underpins its ambition to become the third national livestock event behind the Sommet de l'Élevage and SPACE. Its Grand Est regional and cross-border roots, its format mixing professionals and the regional general public, and its annual regularity are among its strengths. The 2026 edition aims to consolidate this momentum in its late-October slot.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (agrimax-expo.com).