Euro Industries · 2026

Agoris analysis · updated October 2026

Key facts

• Euro Industries is the new name, since March 2026, of the Mulhouse trade show and congress BE 5.0 Industries du Futur, created in 2016. The trade show brings together manufacturers from eastern France and the cross-border area (Germany, Switzerland) around industry of the future solutions: digital, energy, industrial performance and skills.
• Next edition: the 10th, on Tuesday 17 and Wednesday 18 November 2026, at the Parc des Expositions de Mulhouse, 120 rue Lefebvre. Open 9am to 7pm on Tuesday and 9am to 5pm on Wednesday. The 2025 edition review first announced 24 and 25 November 2026: it is 17 and 18 November that have now been confirmed.
• Free entry on online registration, for professionals only. Students are admitted only on Wednesday afternoon, and only with a completed two-year higher education qualification (bac +2).
• Organiser: the Parc Expo de Mulhouse (Mulhouse Expo SAEML), operator of the venue, which also organises Euro Supply Chain. No co-organiser.
• Annual frequency, in the autumn, always in Mulhouse.
• Review of the 2025 edition, the last under the BE 5.0 name: nearly 4,500 visitors, 187 French and international exhibitors across 10,000 m² of exhibition space, 4 plenaries and 80 conferences and workshops, with 150 speakers.

Who exhibits

Typical profile

The trade show is one for solution providers facing industrial buyers. For 2026, the organiser structures the offer into four families: digital acceleration (industry 5.0, AI, cybersecurity, 5G, robotics, automation, additive manufacturing, measurement), energy and environmental transition (energy, water, depollution, waste, circular economy), human development (training, skills, support, financing, services) and industrial performance (equipment and supplies, maintenance, process, infrastructure, logistics).

This fourth family is the real novelty of the name change. The press release of 12 March 2026 explains it: the trade show wants to cover a wider range of industrial needs, with offers more focused on maintenance, infrastructure and equipment. For an equipment or maintenance services supplier, it is a door opening onto a trade show that is explicitly developing this area.

Alongside companies, the trade show hosts a dense support ecosystem: local authorities, chambers of commerce, competitiveness clusters, technical centres, engineering schools and universities of the Grand Est.

Notable exhibitors

The 2026 exhibitor list includes 125 companies and organisations as of 10 October 2026, and is still growing. Among them: EDF, Microsoft, Actemium, Ericsson, Hitachi Rail, Hub One, WatchGuard, Divalto, Arkance, Codra, Teeptrak, Cetim, CMS Automatisme, Isitec International and Selmoni, as well as the Région Grand Est, Mulhouse Alsace Agglomération, the CCI Alsace Eurométropole and institutions such as Arts et Métiers, CESI or EM Strasbourg.

The list can be consulted online, and a visitor programme, with a floor plan and list of exhibitors, is handed out on site. The floor plan is put online a few days before opening.

Visitor quality

The trade show is reserved for professionals: very small businesses, SMEs, mid-sized companies and large industrial groups, as well as their service providers and suppliers. The name change also responds to a shift in the visitor profile described by the organiser: alongside decision-makers in innovation, digitalisation, R&D and production, there are increasingly representatives of functional departments and company directors.

The anchoring is regional and cross-border: the Grand Est, Franche-Comté and neighbouring regions of Germany and Switzerland. The organiser's 2025 exhibitor survey gives 92% of contacts rated useful and 93% satisfaction, and the 2026 brochure states more than 400 B2B meetings organised, without specifying the edition. These figures come from the organiser; no OJS certification or third-party audit of attendance is published.

Events & community

Conference programme

The trade show works as a trade show and congress: access to the conferences is included in the free registration. The 2026 programme published on 10 October listed 27 sessions, including eleven in the plenary hall, and the website warns that it will grow until the trade show. Conferences last 30 to 45 minutes, plenaries 1 hour to 1 hour 15 minutes.

According to the programme published on 10 October, Tuesday 17 November is centred on decarbonisation and energy. It opens at 9am with the inauguration, followed by the launch of the congress “Je-décarbone / Je-m'adapte”, then plenaries on electrification, decarbonisation projects, adaptation to climate change, financing and the circular economy. At the end of the day, Mulhouse Alsace Agglomération launches the “Robustesse industrielle & coopérations” strand of its Blue Industries Sud Alsace programme on its stand.

Wednesday 18 November shifts towards digital. In the programme published on 10 October, the highlight is the keynote by Thierry Breton at 10am, former European Commissioner and Minister of the Economy, on reindustrialisation and sovereignty. It is followed by a plenary entitled “IA, l'ère du concret dans l'industrie”, built as a feedback session on projects that succeeded and failed, then a plenary on industrial cybersecurity. A Cybermarathon is scheduled the same day in the cyber area, in two sessions.

Business meetings

This is the other pillar of the format. An online platform, due to open in early October, lets visitors identify exhibitors and request a meeting with them before the trade show. The service is free, for visitors and exhibitors alike, and stays open after the event to resume contact. Exhibitors can also register for the trade show's business evening.

Community & networks

The trade show is supported by the Région Grand Est and by Mulhouse Alsace Agglomération. EDF, Cetim, ADEME-Climaxion and France Gaz Est are among the 2026 partners, alongside organisations such as La French Fab, La French Tech Est, Bpifrance, Grand Est Développement, CollECtif Grand Est, UHA Innovation or Microsoft.

The 2025 edition served as a stage for several announcements: the launch of the IndustriA community by ADIRA and six manufacturers, the operational launch of the Pôle d'Excellence Cybersécurité m2A Sud Alsace and the presentation of AgroPulse, an accelerator of the CCI Alsace Eurométropole for the agri-food sector. Two student challenges were held there for the second year: a cybersecurity challenge, RhineTech Capture the Flag, and a mobile robotics challenge, the Upper Rhine Mobile Robotic Challenge.

On site: what you need to know

The trade show takes place at the Parc des Expositions de Mulhouse, 120 rue Lefebvre, operated by the organiser itself. Parking is free.

By car, the exhibition centre is reached via the A36, A35 and A5 and the N2, exit Parc des expositions. By train, Mulhouse station is served by TGV and ICE services from Paris, Lyon, Lille, Frankfurt, Stuttgart and Zurich. From the station, take tram 2 to Porte Jeune, then tram 1 towards Châtaignier to the Musée de l'Auto stop, 5 minutes' walk from the exhibition centre. By bus, line C5 serves the Parc Expo m2A stop. By air, EuroAirport Basel-Mulhouse-Freiburg serves more than 120 destinations.

The trade show opens on Tuesday 17 November from 9am to 7pm and on Wednesday 18 November from 9am to 5pm. The visitor badge, with a QR code, is sent by email a few weeks before the trade show; there is a registration desk on site, but registering online avoids the wait. Catering on site for both days, free Wi-Fi, cloakroom and luggage storage at €2 per hanger or bag.

How much does it cost to exhibit

Preparing your visit

For exhibitors

• Fill in the form on the Exhibit page to be contacted: custom or pre-packaged stand, sponsorship and visibility options.
• Propose a conference: the Exhibit page invites exhibitors to contribute to the congress by hosting a conference (the home page mentions nearly 80 “Paroles d'experts”, conferences proposed by exhibitors).
• Activate your profile on the B2B meeting platform as soon as it opens, to fill your schedule for the two days before arriving.
• Plan a demonstration in operation: the organiser highlights machines and robots shown in real conditions.
• For suppliers of equipment, maintenance or infrastructure: the new industrial performance family is an opportunity to position yourself at a trade show that is opening up to them.

For decision-maker visitors

• Register online to receive the badge in advance.
• Prepare your meetings on the B2B platform by filtering exhibitors by theme.
• Block out Wednesday morning for the Thierry Breton keynote and the AI plenary, or Tuesday if decarbonisation is the priority topic.
• Come by tram or train if possible: the exhibition centre is a 5-minute walk from the Musée de l'Auto tram stop.

CSR policy & initiatives

Energy transition is one of the trade show's four strands, and it occupies a large part of the programme: launch of the congress “Je-décarbone / Je-m'adapte”, plenaries on electrification, decarbonisation, adaptation to climate change and the circular economy, and the presence of ADEME-Climaxion and EDF among the partners. Mulhouse Alsace Agglomération carries its Blue Industries Sud Alsace programme there, a public-private partnership dedicated to the decarbonisation of industry in southern Alsace.

This content should nevertheless be distinguished from an organisational commitment. Neither the trade show's website nor that of the Parc Expo de Mulhouse publishes a CSR policy, a carbon footprint report or an ISO 20121 process: no dedicated section appears in the menus or in the organiser's site map. As the organiser is also the operator of the venue, no venue-specific initiative complements this finding.

The trade show does, however, act on the appeal of industrial careers: the RoboTech Girls initiative, run with the Région Grand Est, welcomed 55 schoolgirls in 2025, and the 2026 programme includes a conference entitled “Les filles font décoller l'industrie décarbonée!”.

How the trade show has evolved

Trajectory analysis

The trade show was created in 2016 in Mulhouse, on the initiative of the region's manufacturers, to support the digitalisation and robotisation of local industry. Its original purpose is the digitalisation and robotisation of regional industry, and the 2025 edition covered AI, robotics, cybersecurity and digital twins. In 2025, its 9th edition presented itself as the trade show of solutions, with 187 exhibitors against more than 150 announced in the summer.

The switch to Euro Industries for the 10th anniversary is not mere window dressing. The March 2026 press release links the new name to three movements: an openly European dimension, Mulhouse being at the crossroads of France, Switzerland, Germany and Belgium; an alignment with the organiser's other trade show, Euro Supply Chain; and a scope widened to functional departments, maintenance and equipment. For an exhibitor, the question for 2026 is whether this new scope attracts new visitor profiles, beyond the digital and innovation core that built the trade show. November's review will tell.

The dates of the 2027 edition had not been announced at the time of writing.

All data that does not mention its source comes from the organiser's website.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (euroindustries.eu).