Les Grandes Occasions de La France Agricole · 2027

Agoris analysis · updated November 2026

Key points

• Les Grandes Occasions de La France Agricole is an event devoted to used farm machinery: tractors, harvesting equipment, tillage equipment and specialist machinery, presented by their sellers to farmers planning a purchase.
• Next stop: Wednesday 24 and Thursday 25 February 2027 in Douai, at Gayant Expo, described by the organiser as the largest exhibition centre in the Hauts-de-France.
• Organiser: the NGPA group, through its La France Agricole brand, the group's weekly farming title.
• Travelling format: the first edition took place in Poussay, in the Vosges, on 25 and 26 March 2026. Douai is the next stop, and another is being prepared for March 2027 in the eastern region, with no venue or date announced so far.
• Poussay results in 2026: nearly 150 used farm machines presented and 1,633 badges registered. For Douai, the stated target is 2,000 professional visitors over the two days.

Who exhibits

Typical profile

The offer rests on sellers of used farm machinery. At launch, the organiser described the operation as a response to high used-machinery stocks at dealers and pressure on their cash flow: the launch relied on partner dealers, and the offer rests on sellers who come to present their used stock to buyers actively looking.

For the Douai stop, the organiser widens the circle to those who support the transaction: banks, financing organisations, insurers, hauliers and other service providers. The idea is to cover the steps of a purchase on site, from financing to delivery of the machine.

Notable exhibitors

No exhibitor list is published for the Douai stop, and the organiser does not communicate a number of stands. The only order of magnitude available is from the first edition, in Poussay in 2026, with nearly 150 machines presented: it indicates the volume of equipment, not the number of exhibitors, and it does not apply to Douai.

Visitor quality

The target audience is farmers with a plan to buy equipment for their holding, alongside sector professionals. The stated goal for Douai is 2,000 professional visitors; this is a target, not a result. The catchment area sought covers the Hauts-de-France and neighbouring areas.

No OJS certification or third-party audit of attendance is published: the 1,633 badges in Poussay are a figure reported by the organiser.

The format

The principle is a showcase of used equipment gathered in a single place: buyers spot machines, compare offers and talk directly with sellers, with the aim of closing a deal. For the seller, it is a chance to meet potential buyers and to promote their stock in a major farming area.

For the first edition, the physical event was part of a wider programme launched by La France Agricole in February 2026: a special feature in the magazine titled "Bien acheter son matériel d'occasion", a flash-sales website showcasing the machinery of partner dealers and a catalogue bringing together the offers. The organiser has not said whether this programme will be repeated around the Douai stop.

The event belongs to the same group as Innovagri, another farming event run by the NGPA group. Les Grandes Occasions focus, for their part, on the second-hand market.

On site: what you need to know

The stop is held at Gayant Expo, the exhibition centre in Douai, in the Nord department. The venue page gathers the access information.

Opening hours, visitor access arrangements and any online badge are not yet published by the organiser. The reference page remains the official NGPA group announcement.

How much does it cost to exhibit?

NGPA does not publish any price list for machinery sellers or partner service providers: the terms of participation must be requested from the organiser via the NGPA group website. For a seller, the first item of expense is generally transporting the exhibited machines to the site, and back again if they do not find a buyer.

Planning your visit

For exhibitors

• Select the machines to show according to regional demand: the stop targets farms in the Hauts-de-France and neighbouring areas.
• Prepare a clear sheet for each machine (year, hours, condition, price): buyers come to compare offers on site.
• For a bank, insurer or haulier, position yourself on a specific step of the transaction: this is the angle the organiser puts forward for service providers.

For decision-maker visitors

• Arrive with a defined purchase plan and a budget: the format is designed to get deals done, not just to browse.
• Make the most of the announced presence of financing providers and insurers to put the file together on site.
• Plan the delivery of the machine you buy, since hauliers are among the partners the organiser is targeting.

CSR policy and initiatives

The event publishes no CSR approach of its own, and no ISO 20121 certification. The underlying subject is nonetheless linked to sustainability: the organiser presents the structuring of the used-machinery market as a way of making the second life of farm machinery a lasting economic lever.

At group level, NGPA publishes a CSR commitments page: a gender equality index of 94/100, recycled paper and environmentally friendly inks for its publications, low-consumption infrastructure, a sustainable mobility allowance and priority for refurbished products. These commitments concern how the group operates, not the organisation of the event itself.

How the show has evolved

Trajectory analysis

The event is young: a single edition held, in March 2026 in the Vosges, and two stops announced for 2027. The model is not that of a fixed trade show returning to the same place every year, but of a series that moves from one farming area to another, closer to the farms.

The move from Poussay to Douai comes with a stated change of scale: an exhibition centre, a target of 2,000 professional visitors against 1,633 badges registered at the first edition, and the opening to service providers in the transaction. The Douai results will show whether the formula holds outside its launch region.

All data that does not mention a source comes from the organiser's website.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (ngpa.com).