ILTM Cannes · 2026

Agoris analysis · updated October 2026

Key takeaways

• ILTM Cannes (International Luxury Travel Market) is the world's benchmark gathering for luxury travel: an annual, invitation-only marketplace entirely structured around pre-scheduled business appointments between qualified buyers and premium brands.
• Organiser and owner of the event: RX (Reed Exhibitions). Official tagline: "Live fast. Live big."
• Next edition: 30 November to 3 December 2026 at the Palais des Festivals et des Congrès de Cannes. This is the 25th edition (the series began in 2002).
• Results from the 24th edition (1 to 4 December 2025, figures published by RX): nearly 10,000 participants, more than 2,500 buyers from 83 countries, more than 2,350 brands, and more than 100,000 appointments scheduled, a 12% year-on-year increase.
• "The Sail": a pavilion dedicated to cruise, yachting and river travel, introduced at the 2025 edition.

Who exhibits

Typical profile

Luxury hotels and resorts, cruise and yachting companies, tourist boards and destinations, destination management companies (DMCs), bespoke experience operators and premium lifestyle brands. On the demand side, the attendees are luxury travel buyers: advisers and agencies specialising in itineraries for very high-net-worth clients, alongside around a hundred editors and journalists from the luxury press.

ILTM Cannes operates as a closed marketplace: all participants (exhibitors, buyers, media) are pre-approved and registered by RX. It is not a trade show open to the general public.

Notable exhibitors

Exhibitor list and online directory on the official website: iltm.com/cannes. At the 2025 edition, more than 2,350 brands from luxury hospitality, destinations and experiences were present, with strong international representation.

Quality of attendees

• More than 2,500 buyers from 83 countries at the 2025 edition, of which 44% were first-time participants
• To be accredited as a buyer, eligibility criteria are published on the official website (iltm.com/cannes): international activity in luxury travel and verifiable references with RX
• Strong presence of decision-makers: senior management, hotel owners and sales directors of premium brands

Events & community

Conference programme

ILTM Cannes offers a programme of conferences and educational sessions alongside the business appointments, including the Opening Forum devoted to the major trends in luxury travel. Recent themes have covered regenerative tourism, responsible travel, wellness and longevity, cruise and global hotel expansion. The detailed 2026 programme is published as the trade show approaches.

Community and networks

The heart of the event rests on the pre-scheduled appointments: each buyer selects and ranks their preferences from among the exhibitors, and the system matches both parties' choices ahead of the show to generate the confirmed appointments.

The programme is accompanied by networking events and evening receptions, and welcomes more than a hundred editors and journalists from specialist luxury media.

On site: what you need to know

Access, parking and accommodation: see the listing for the Palais des Festivals et des Congrès de Cannes.

Specific to the trade show:

• Access: invitation and prior accreditation only. Exhibitors, buyers and media must be approved by RX before the show.
• Accommodation and transfers: RX offers an accommodation booking service and free transfers for exhibitors.
• Appointments: the pre-scheduled appointments are generated by a preference-matching system; buyers select and rank the exhibitors to meet via the dedicated portal.

How much it costs to exhibit

Exhibitor rates are not published on the official website. Participation is by application and approval by RX via the exhibitor portal (iltm.com/cannes). Figures not publicly available.

Preparing your visit

For the exhibitor

• 12 months out: make contact with RX and apply through the exhibitor portal, choose your positioning (hospitality, destination, cruise via the "The Sail" pavilion, experiences).
• 6 months out: prepare the stand and materials, sales brief on the priority buyer markets.
• 4 weeks out: finalise the schedule of pre-scheduled appointments once the RX matching is confirmed.
• 2 weeks out: confirm key appointments and prepare product demonstrations.

For the buyer

• Buyer application on the official website, with supporting evidence of activity in luxury travel.
• Once accredited, select and rank the exhibitors to meet in the dedicated portal, within the set deadline.
• Allow for all four days of the show to maximise the number of pre-scheduled appointments.
• Target the Opening Forum sessions and the conference programme in advance.

Policy & CSR initiatives

ILTM Cannes is part of RX's sustainability approach, framed by the RX Sustainability Roadmap. RX is a founding member of the Net Zero Carbon Events initiative and is committed to reaching Net Zero by 2040.

RX works with its suppliers and exhibitors to embed sustainability at every stage of the event. The detail of the focus areas and quantified commitments is available at rxglobal.com/sustainability. No ISO 20121 certification specific to ILTM Cannes is mentioned to date.

How the trade show has evolved

Trajectory analysis

The 2025 edition, the 24th, set a record for the event: nearly 10,000 participants, more than 2,500 buyers from 83 countries and more than 100,000 appointments scheduled, up 12% year on year. This momentum confirms ILTM Cannes's position as the leading global hub for luxury travel at year end. The 2026 edition, marking the 25th anniversary, will take place from 30 November to 3 December at the Palais des Festivals et des Congrès de Cannes, building on the "The Sail" cruise pavilion introduced last year. Target figures for 2026 will be published as the show approaches.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (iltm.com).