Innov-Agri · 2026

Agoris analysis · updated June 2026

Key takeaways

• Innov-Agri returns to Ondes (Haute-Garonne) on Wednesday 9 and Thursday 10 September 2026 for its 33rd edition, across 80 hectares of open field at the Ondes Tournassou agricultural college (31330).
• A trade show organised by Groupe NGPA (publisher of La France Agricole, Terre-Net, Matériel Agricole), rotating between Outarville (Loiret) and Ondes (Haute-Garonne), with a broader geographical rotation strategy announced from 2028 onwards.
• A benchmark for "open-field" agricultural machinery in France: real-world demonstrations of tractors, combine harvesters, sprayers and agricultural robots across dedicated plots on the site.
• The previous edition in Ondes (4-5 September 2024, the 10th edition in Ondes) drew 26,000 visitors and 285 exhibitors despite unfavourable weather, with more than 600 machines on show and 55 conferences.
• Free admission with a compulsory access badge, free unsupervised on-site parking. Visitor opening hours: 8.30am-6.00pm on Wednesday, 8.30am-5.30pm on Thursday.

Who exhibits

Typical profile

Manufacturers and distributors of agricultural machinery (tractors, combine harvesters, foragers, sprayers, seed drills, soil-tillage equipment), equipment suppliers, agricultural robotics, precision farming, inputs (seeds, agricultural supplies), agricultural banks and insurers, professional bodies and chambers of agriculture. Target audience: cereal growers, livestock farmers, winegrowers, agricultural contracting firms (ETA) and Cuma (machinery cooperatives).

Notable exhibitors

Official partners listed on the Ondes 2026 page: Groupe NGPA, Éditions France Agricole, SEMAE (seeds and plants inter-trade body), FNEDT (national federation of land contractors), Icosystème (network of regenerative-agriculture experts), Isuzu, Région Occitanie. The full list of 2026 exhibitors is available on the official exhibitors page.

Visitor quality

Very strong representation of farmers from the South-West and the Mediterranean arc, agricultural contracting firms and Cuma, students from agricultural colleges and BTS courses, technicians from chambers of agriculture, distributors and dealers. A technical audience seeking real-world demonstrations rather than stands in an indoor hall.

Events & community

Conference programme

The 2026 programme of conferences, demonstrations and workshops is announced as "coming soon" on the official website as at the date of this listing. As a point of reference, the Ondes 2024 edition scheduled 55 conferences spread across the themed villages (agroecology, robotics, new energies, advice-employment-training) and a dedicated irrigation area.

Satellite events

Beyond the machinery demonstrations, the 2024 Ondes edition structured its content around four themed villages (agroecology, robotics, new energies, advice-employment-training) plus an irrigation hub. NGPA has confirmed that it will continue this approach in 2026: "as our themed villages are highly popular, we are pursuing this direction".

Community & networks

The trade show draws on the community of agricultural media within Groupe NGPA: La France Agricole, Terre-Net, Matériel Agricole, with editorial coverage and on-site journalistic studios.

On the specialist-press side, the event is covered by Pleinchamp, Réussir Machinisme, Web-agri, as well as the regional agricultural press (Paysan Tarnais, Vie Économique du Sud-Ouest).

What's new in 2026

The 33rd edition is part of a broader strategy announced in late 2025 by the CEO of Groupe NGPA, Hervé Noiret: a return to the Hauts-de-France region in 2027 (Saint-Quentin, 26-27 May), then geographical rotation towards other farming regions from 2028 onwards. Innov-Agri Ondes 2026 remains the South-West fixture in this rotating calendar.

On site: what you need to know

• Venue: Ondes Tournassou agricultural college, 31330 Ondes (Haute-Garonne), north of Toulouse, on the left bank of the Garonne.
• Site: 80 hectares of open field dedicated to demonstrations and exhibitions, on the college's farmland. "Open-field" format: real-world machinery demonstration zones, themed exhibitor avenues, villages.
• Transport access: Car recommended, A62 motorway exit (Toulouse-Bordeaux) nearby. Ondes SNCF railway station on the Toulouse-Agen line. Toulouse-Blagnac airport 20 km away.
• Parking: Free unsupervised on-site parking, signposted from the main routes. Heavy footfall expected, so allow extra time for your arrival.
• Accommodation: Toulouse (20-25 km to the south) is the priority for hotel options. Grenade-sur-Garonne, Castelnau-d'Estrétefonds and Saint-Jory are in the immediate vicinity of the site. Book early: September combines the back-to-school period with several Toulouse trade shows.
• Visitor opening hours: Wednesday 9 September 8.30am-6.00pm, Thursday 10 September 8.30am-5.30pm. Exhibitor hours: 7.00am-7.00pm Wednesday, 7.00am-9.00pm Thursday.
• Badges: Free admission with a compulsory access badge, to be requested via the official website ahead of the trade show.

Preparing your visit

For the exhibitor

• 12 months out: initial contact with the NGPA organising office, review of demonstration plots (field) or stand (exhibitor alignment) locations
• 9 months out: choice between a showcase stand, a machinery demonstration plot, or a presence in a themed village (agroecology, robotics, energies, advice-employment-training)
• 6 months out: technical briefing for machinery demonstrations (plots, soil conditions, equipment calibration), registration for the programme's conferences and workshops
• 3 months out: team accreditation, logistics for transporting heavy machinery, accommodation in Toulouse / South of Haute-Garonne
• 6 weeks out: targeted South-West communication activation, media studios with France Agricole / Terre-Net / Matériel Agricole

For the decision-making visitor

• Compulsory free badge: to be activated in advance on the official website
• Choose your days according to your objective: Wednesday for fresh demonstrations, Thursday for in-depth technical meetings (extended exhibitor hours until 9pm on Thursday)
• An 80-hectare open-field site: suitable clothing (field footwear), allow at least half a day to cover one themed village and 2-3 demonstration zones
• Conference programme to consult as soon as it is published: 55 conferences at Ondes 2024, a format likely to be repeated
• September weather in the South-West: variable, bring an umbrella and sun protection depending on the day

Policy & CSR initiatives

Innov-Agri takes a structural stance around the agroecological transition: the Ondes 2024 edition rolled out a full agroecology village (built around an educational soil pit), a robotics village, a new-energies village and an irrigation hub, a format being repeated for 2026 according to NGPA. CSR content is therefore embedded in the trade show's editorial architecture, rather than being an add-on.

As at this date, the official Innov-Agri website does not feature a formalised "Our CSR commitments" or "Sustainable development charter" page. Sustainability content is delivered through the programme content (villages, conferences) rather than in the form of published operational commitments (carbon footprint, waste management, responsible catering). To be cross-checked with the organising office for a formalised CSR profile.

How the trade show has evolved

Trajectory analysis

Innov-Agri Ondes 2026 is the 33rd edition of a benchmark French agricultural-machinery trade show, launched 35 years ago according to NGPA. The "open-field" model (80 ha of real-world demonstrations) remains the differentiating feature compared with indoor-hall trade shows (SIMA, now redeployed in an intermittent format). The Outarville / Ondes rotation, established for more than 15 years, structures two distinct farming basins: cereal production in the Centre-Loiret and mixed crop-livestock farming in the South-West.

The 33rd edition is part of a period of strategic expansion led by Hervé Noiret (CEO, Groupe NGPA): the launch of the Hauts-de-France format in Essigny-le-Grand in June 2025, a return to Saint-Quentin in 2027, then a broader rotation to other regions from 2028 onwards. The Ondes format remains the South-West benchmark within this expanded calendar, with a focus on agroecology, robotics and new-energy issues already deployed in 2024 and repeated for 2026.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (innovagri.com).