Salon du Chocolat Paris · 2026

Agoris analysis · updated May 2026

Key takeaways

• 31st edition of the Salon du Chocolat Paris (the first following the 30th-anniversary celebration held in 2025), from 28 October to 1 November 2026 at the Paris Expo Porte de Versailles, Hall 5.
• A mixed B2C+B2B trade show: open to the general public over 5 days, with a segregated B to B Village for professionals (artisans, cocoa/chocolate manufacturers, equipment and packaging suppliers).
• Comexposium OJS 2023 figures (certified reference): 92,000 visitors and 230 exhibitors from 39 countries. The 2026 edition is announced at 240 exhibitors and 500 "participants" (including chefs and speakers) (source: Comexposium).
• Organised by Comexposium (Passions Division) in partnership with Event International (the historic founder since 1995, with Gérald Palacios as chairman) following the strategic agreement announced in April 2024 (sources: comexposium.com, salon-du-chocolat.com).
• The widest international network in the sector: 15 events a year across 4 continents, 11 countries outside France (Tokyo, New York, Dubai, Shanghai, etc.). More than 1 million cumulative annual visitors (source: comexposium.com).

Who exhibits

Typical profile

Three professional audiences announced by the organiser (source: salon-du-chocolat.com):

• artisan chocolatiers, pastry chefs, bakers,
• cocoa, chocolate and bakery manufacturers,
• suppliers (machinery, packaging, ingredients, raw materials).

Notable exhibitors

Full list on the official website: salon-du-chocolat.com. The 2025 edition welcomed 240 exhibitors, of which 40% were new, coming from 60 countries. Brazil was the 2025 guest country of honour (source: saveurlevain.com).

Visitor quality

• Strictly professional visitor base in the B to B Village (dedicated pass, see pricing)
• General public open across all 5 days (families, food lovers, independent professionals)
• 900 accredited journalists historically
• 98% visitor satisfaction (Comexposium OJS 2023)

Activities & community

Conference and demo programme

Pastry Show: exclusive live demonstrations by the greatest pastry chefs and master chocolatiers. Chocolate Fashion Show: the emblematic show of chocolate dresses. Volume announced for the 2025 edition: around 100 gourmet workshops, 40 live demos, 30 conferences, and more than 1,000 hours of activities (source: saveurlevain.com).

Awards and accolades

Chocolate Sparkles Competition with the Commitment and Ethics Award presented in partnership with Galeries Lafayette Le Gourmet. World Chocolate Masters: international finals held at the Salon du Chocolat Paris on several occasions (sources: salon-du-chocolat.com/charte-rse, chocolate-academy.com).

Dedicated spaces

Cake Time (palace-hotel desserts), international pavilion, the "En Résidence" space (pop-ups), the Bean to Bar space, and the "Elles" space dedicated to female entrepreneurship (source: salon-du-chocolat.com/charte-rse). A charity opening evening on 27 October in aid of Mécénat Chirurgie Cardiaque.

On site: what you need to know

Access, parking and accommodation: see the listing for the Paris Expo Porte de Versailles.

Specific to this trade show:

• Pavilion location: Hall 5.
• Opening hours: 10 a.m.-7 p.m. every day, 10 a.m.-10 p.m. on 27 October for the opening evening.
• Public: open to all every day, ticket required.

How much it costs to exhibit

Exhibitor rates not published: request to participate via the organiser's portal. Figures not publicly available.

Visitor rates (2025 rates for guidance, the 2026 schedule announced as coming soon by the organiser):

| Category | Weekday (28-30 Oct) | Weekend (31 Oct - 1 Nov) | |---|---|---| | Adult | €16 | €20 | | Student / reduced-mobility | €14 | €17 | | Child | €8 | €10 | | Family (2 adults + 2 children) | €45 | €56 |

B2B Village professional pass: €20 for 1 day, €50 for 3 days. Opening evening 27 October: €30 adult (source: salon-du-chocolat.com/buy-my-ticket).

Preparing your visit

For the exhibitor

• 12 months out: make contact with Comexposium / Event International, request a stand quote.
• 9 months out: choose your positioning (B to B Village, international space, Bean to Bar, En Résidence for pop-ups).
• 6 months out: enter the Chocolate Sparkles competition, in particular the Commitment and Ethics Award for players in the sustainable cocoa supply chain.
• 3 months out: prepare live activities (demos, tastings) and content for the Fashion Show.
• 6 weeks out: leverage the international Salon du Chocolat / Comexposium network for upstream communication.

For the decision-making visitor

• B2B pro pass (€20 a day or €50 for 3 days) to access the B to B Village.
• Allow 1 day minimum, 2 if the aim is to cover both the general public and B2B.
• Target traceability and Bean to Bar conferences and the live demos by award-winning chefs in advance.
• Opening evening (27 Oct): the premium €30 rate gives access to a quieter space, ideal for networking.

CSR policy & initiatives

Salon du Chocolat publishes a CSR Charter with quantified commitments: 100% renewable electricity, 65% of melamine stands reused from one edition to the next, Cradle to Cradle eco-designed carpeting limited to 3 aisles, the removal of single-use plastics, goodies made from recycled materials produced in France or Europe, rented furniture with pooled logistics, freely accessible water fountains, undated signage for reuse, and automated lighting and ventilation. On the supply-chain side: the Commitment and Ethics Award, the Bean to Bar trail, and conferences on traceability and the fight against deforestation. No ISO 20121 certification mentioned to date.

How the trade show has evolved

Trajectory analysis

Since 2023 the Salon du Chocolat Paris has been consolidating a mixed format that draws both 90,000-96,000 general-public visitors and a B to B Village structured for manufacturers and artisans. The Comexposium partnership signed in March 2024 marks a new cycle: Event International retains operational control while Comexposium brings its Passions Division, its SIAL/Vinexposium network and its logistics, marketing and digital capabilities. The visible consequence was already apparent at the 2025 anniversary edition: 40% new exhibitors and the expansion to the Cake Time and Bean to Bar spaces. The 2026 edition (the 31st) marks the first full year of the partnership at cruising speed.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salon-du-chocolat.com).