Salon de l'Herbe et des Fourrages · 2027

Agoris analysis · updated October 2026

Key takeaways

• The Salon de l'Herbe et des Fourrages is an open-field trade show dedicated to livestock farming and forage crops: "from the seed to its value in the ration". Equipment demonstrations in real-world conditions, a forage showcase and technical advice.
• An itinerant trade show that alternates each year between three major livestock-farming regions: the Centre at Villefranche-d'Allier (03), the East at Poussay (88) and the West at Nouvoitou (35).
• Next edition: 26 and 27 May 2027 at Nouvoitou (35), in the West.
• Most recent edition held: 20 and 21 May 2026 at Poussay (88), with 26,457 trade visitors and 171 exhibiting brands (official post-show report, press area salonherbe.com).
• Organiser: Profield Events Group (Torcy, 71).

Who exhibits

Typical profile

Manufacturers and distributors of haymaking, harvesting and grassland-working equipment, forage seed companies, service firms in animal nutrition and feed, and grassland and forage management consultants. The visitor base is professional: cattle, sheep and goat farmers, technicians, advisers and agricultural contractors.

The trade show is built around dynamic open-field demonstrations: more than 30 hectares of exhibition and equipment demonstrations, complemented by a forage showcase of more than 2 hectares presenting over 600 micro-plots of grasses, legumes, mixtures, mixed cereals, maize, beet and forage sorghum in real-world conditions.

Notable exhibitors

List of exhibitors on the official website: salonherbe.com. The 2026 edition brought together 171 exhibiting brands.

Activities & community

Advice area and forage showcase

The trade show is organised around technical hubs: live equipment demonstrations (mowing, tedding, raking, baling, silage-making), a forage showcase of more than 2 hectares presenting grassland species and mixtures, and an advice area run by 50 independent experts on grassland management, harvesting and value in the ration.

The editorial positioning takes a strong topical angle: adapting forage systems to climate change and feed self-sufficiency for livestock farms.

On site: what you need to know

The trade show takes place on an open-field site, which changes for each edition depending on the host region. For the 2027 edition, the meeting point is Nouvoitou (35), in the West.

The information below corresponds to the organisation observed at the 2026 edition in Poussay and is liable to change for 2027:

• Opening hours: 9 am to 6 pm on both days (Wednesday and Thursday).
• Visitor badge: chargeable. Reduced rate for online pre-registration (€5 incl. VAT for the day, €7 incl. VAT for both days), higher on-site rate (€10 for the day, €20 for both days). Free entry for visitors holding an invitation, foreign visitors holding a passport and children under 15.
• Access and parking: site accessible by car, two free visitor car parks set up near the entrances. Free car-sharing service offered by the organiser.
• Accommodation: booking platform via the partner Revolugo.

Planning your visit

For the exhibitor

• Beforehand: make contact with Profield Events Group via the exhibitor area of the official website regarding positioning on the open-field site.
• Anticipate the logistics specific to the open field: outdoor set-up, live demonstrations, forage showcase plots.
• Check the livestock-farming region for the edition (West in 2027 at Nouvoitou) to calibrate your offer and sales pitch.

For the visitor

• Pre-register your badge online to benefit from the reduced rate.
• Plan for clothing suited to an open-field site and outdoor demonstrations.
• Target the hubs to visit in advance: equipment demonstrations, forage showcase, advice area.

How the trade show has evolved

Trajectory analysis

Created in 1999 under the name Salon de l'Herbe, then broadened in 2015 to include forage (hence the current name), the trade show relies on a singular and hard-to-replicate format: open-field demonstration, over more than 30 hectares, paired with a forage showcase of more than 2 hectares. Its rotation between three livestock-farming regions (Centre, East, West) lets it capture a regional visitor base that renews from one year to the next, which explains the varying attendance depending on the site: around 25,000 visitors at Poussay (East), more than 31,000 at Villefranche-d'Allier (Centre) in 2025. The 2027 edition marks the return to the West, at Nouvoitou (35), where the previous edition (2024) drew 24,874 visitors.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salonherbe.com).