Snack Show · 2027

Agoris analysis · updated June 2026

Key takeaways

• 27th edition of the Snack Show (formerly Sandwich & Snack Show, official rebrand confirmed on snackshow.com, with sandwichshows.com 301-redirecting): Wednesday 24 and Thursday 25 March 2027 at Paris Expo Porte de Versailles, Hall 7.3. The 2026 edition was held in Hall 7.2: the trade show is changing hall.
• Organiser: RX France (RX group, formerly Reed Exhibitions). Not Comexposium, unlike several neighbouring food-sector trade shows. The trade show is directed by Béatrice Gravier.
• Three exhibition zones: Snacking (food concepts and packaging), Parizza+Gusto (Italian snacking), Smart Lab (FoodTech and equipment).
• New for 2027: two Italian competitions, the Coupe de France de la Pizza Italienne (with the AVPN, Associazione Verace Pizza Napoletana) and the Coupe de France des Pâtes Italiennes (with the ACIF, Association des Chefs Italiens en France), run by I Love Italian Food and judged by official FIC judges from Italy.
• Figures for the 2026 edition published by the organiser: 450 exhibitors, 16,000 snacking-sector professionals, 1,800 innovations and new products showcased.
• 2027 opening hours: 9am to 7pm on Wednesday 24 March, 9am to 6pm on Thursday 25 March.

Who exhibits

Typical profile

The Snack Show is France's leading B2B trade show for snacking and quick-service catering. The 2026 edition brought together 450 exhibitors; the 2027 edition brings them together in Hall 7.3, across the three zones of the offering:

• Snacking: French and international manufacturers of sandwiches, wraps, burgers, bagels and sweet snacking, ready meals for eating in or taking away, industrial caterers, own-label brands (private label) and packaging.
• Parizza+Gusto: equipment makers and suppliers for pizza and Italian snacking (flours, pasta, charcuterie, sauces, oils, cheeses, aperitif products, ice creams and desserts, beverages). In 2026, the integrated Italian zone exceeded 100 exhibitors for the first time and broadened into sweet products and beverages. An initial list of 2027 exhibitors is already published on the Parizza+Gusto page: Molino Spadoni, Moretti Forni, Petra Molino Quaglia, Polselli, Levoni, Surgital, Cirio, Eurial, Stef, among others.
• Smart Lab: developers of point-of-sale software, online ordering solutions, flow management, kitchen robotics, eco-responsible packaging, dark kitchens and new operational solutions.

Added to these are suppliers of heavy equipment (pizza ovens, burger griddles, professional coffee machines, fast-cooking equipment), ingredients (oils, cheeses, plant-based snacking) and beverages (soft drinks, beers, juices, waters). In 2026, The Coffee Place deepened the coffee offering: roasters, machines, accessories and barista training. Its return for 2027 has not been announced to date on the official website.

Quality of the visitor base

The trade show is strictly B2B: online registration with verification of professional status, no public access, and people under 18 are not admitted except where duly indicated and with the organiser's prior written authorisation (for example, groups of students from accredited schools registered in advance).

RX France publishes the following breakdown of its visitor base: 41% restaurants (chains and independents), 15% bakers, 12% travel retail and tourism, 11% distributors and wholesalers, 8% large retail (GMS), 6% institutional catering. The geographical origin is 60% from the Île-de-France region and 40% from other regions (top 3: Hauts-de-France, Nouvelle-Aquitaine, Pays de la Loire). The top five foreign countries represented are Belgium, Italy, the Netherlands, Luxembourg and Great Britain.

In practice, the 16,000 trade visitors at the 2026 edition broke down as:

• Snacking chains and brands, brand managers and network management
• Independent commercial catering (bakery-snacking, food trucks, hot-food outlets, kiosks)
• Contract catering (central purchasing, site managers)
• Caterers, B2B delivery operators, dark kitchens
• Purchasing and R&D teams of manufacturers and own-label brands
• Hospitality schools and training organisations
• Trade press and sector institutions

The profile is highly operational: operators looking for products ready to list, equipment to compare in live demos, and suppliers to source for the season.

Activities and community

The flagship competitions

The Snack Show embraces its position as the national stage for snacking champions. The 2027 programme announces 9 competitions and 4 award ceremonies across the 2 days.

The competitions announced for 2027: Coupe de France de la Pizza Italienne (new for 2027), Coupe de France des Pâtes Italiennes (new for 2027), the French Barista Championship, Trophée du Meilleur Sandwich, La Meilleure Brioche de France, Challenge Végétal sponsored by Bonduelle Foodservice, Championnat de France de Planche Apéritive organised by the Italian charcuterie house Rovagnati, the French Burger Cup by Socopa, Championnat de France du Donut.

The award ceremonies announced for 2027: Les Grands Prix du Snacking, Pitch Franchise (quick-service restaurant concepts launching into franchising), Snacking d'Or by France Snacking (the products and equipment best suited to quick-service catering) and Riconoscimento 100% Italiano, a cultural recognition award given by the Istituto 100% Italiano to professionals who represent Italy with authenticity, responsibility and respect for tradition.

Looking back at the 2026 edition

The 2026 edition provides a benchmark for what these competitions are worth to an exhibitor or a brand:

• French Pizza Championship: 20th edition, 130 selected candidates, 2026 winner Christopher Pacaud. This name does not appear in the 2027 competitions list, where pizza is now represented by the new Coupe de France de la Pizza Italienne.
• French Burger Cup by Socopa: 2026 theme "Burger of the future", winner Kévin Buchaillot. A competition that draws the community of independent and chain burger chefs.
• French Barista Championship: organised by SCA France, the French chapter of the Specialty Coffee Association founded in 2005, the official French organiser of the WCE (World Coffee Events) coffee championships. 2026 winners: Brice Robin (1st), Marie Picoche (2nd), Charly Miele (3rd). The competition is being held again in 2027. France's 2026 champion, Brice Robin, represents France at the World Barista Championship 2026, held from 22 to 25 October 2026 in Panama City (World of Coffee Panama).
• The Coffee Place: a major addition in 2026, an area entirely dedicated to coffee, designed as a village bringing together roasters, equipment makers and market leaders (Delta Cafés, Cafés Henri, Groupe Routin, Jong DUKE, Rhéa), punctuated by masterclasses and demonstrations.

The Italian Show and live activities

For 2027, Parizza+Gusto welcomes The Italian Show by I Love Italian Food: masterclasses hosted by experts, live show-cooking, exclusive tastings, and more than thirty stands of Italian manufacturers and producers (olive oils, vinegars, Sicilian tortine, arancini, pistachio toppings, pestos, lemonades, craft beers, regional wines). I Love Italian Food is a non-profit association founded in Italy in 2013, in the Food Valley.

The 2 days combine culinary demonstrations on open stages (pizza, burger, signature snacking), talks from chefs and chain operators, business workshops (profitability, operations, recruitment, energy) and panel discussions on sector issues. The format stays tight at 2 days, unlike longer hospitality trade shows: maximum density for a high-throughput operator audience.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles page.

Specific to the trade show:

• Hall: 7.3 for the 2027 edition (7.2 in 2026). Checkouts adapted for people with reduced mobility are installed at the main entrance of Hall 7.3.
• Duration and opening hours: 2 full days, from Wednesday 24 March 2027 (9am-7pm) to Thursday 25 March 2027 (9am-6pm).
• Visitor badge: online registration on snackshow.com with verification of professional status. As of now, 2027 ticketing has not yet opened; the website offers sign-up for trade-show news updates. Final-year students from accredited schools get free access, in small accompanied groups and with online accreditation validated by the organiser. As a reference point, the 2026 visitor badge was listed at €65.
• Catering on site: several outlets within the trade show (Paul, Lina's Paris, Japan Daily, Sandwichs Nonna, Café des Lilas, Le Bistrot de Paris), in addition to the Porte de Versailles catering areas. Given the theme, expect plenty of tastings on the stands.
• Cloakroom: at the entrance to the trade show, outside the hall. 2026 rates as a reference point: €3 per item of clothing, helmet or umbrella, €4 per bag, €5 per bike, scooter or e-wheel, free for VIP ticket holders.

How much it costs to exhibit

Exhibitor rates not published to date by RX France. Quotes on request via the exhibitor form on snackshow.com. Several packages traditionally exist at RX France trade shows: floor space only, turnkey fitted stand, and packages dedicated to young brands. Placement in Snacking, Parizza+Gusto or Smart Lab affects the per-square-metre rate and visibility.

A point to factor into the ROI calculation: participation includes the Business Builder pack, which provides on-stand visitor scanning, a dashboard for managing invitations and leads, and live ROI tracking.

Figure not publicly available to date.

Preparing your visit

For the exhibitor

• 10 months out: make contact with RX France, choose a zone (Snacking, Parizza+Gusto, Smart Lab).
• 6 months out: enter the Snacking d'Or by France Snacking or the sector competitions according to product category. Calibrate the innovation submission (the 1,800 new products declared each year form a demanding benchmark).
• 3 months out: finalise the stand, brief the contractor, brief the sales team for the 2 intensive days.
• 6 weeks out: plan pre-scheduled meetings with targeted buyers, and trade-press materials (LSA, Néorestauration, Snacking, France Snacking).
• 2 weeks out: activate the network (clients, prescribers, press) and brief the team on the live demos.

For the decision-making visitor

• Online registration is mandatory on snackshow.com: watch for the opening of 2027 ticketing to avoid leaving it to the last minute.
• Intensive 2-day format: plan for at least 1 full day to cover a broad target, ideally both days to combine product sourcing and competitions.
• Target the winners of the Snacking d'Or and the competitions (Italian Pizza, Italian Pasta, Burger, Barista) to spot the references validated by the sector.
• For an operator working on the Italian offering, Parizza+Gusto brings together in 2027 the two new Coupes de France and The Italian Show.

Policy and CSR initiatives

RX France structures the Snack Show's responsibility approach around two ambitions set out on the "Nos engagements" page: reducing the event's environmental footprint and developing its accessibility and inclusivity.

On the climate side, the trade show is a signatory, through its parent companies RX and RELX, of the Net Zero Carbon Events Pledge and the Climate Pledge, with two quantified milestones: halving greenhouse gas emissions by 2030 and reaching Net Zero Carbon by 2040. A report on the latest edition is published on the same page.

On design and waste: progressive reduction of carpeting and systematic recycling of residual carpeting, application of the Unimev trade-event energy sobriety plan, elimination of single-use plastic items, water fountains, reusable and recyclable materials for common areas and signage, and a catering offer including alternatives to red meat. Targets set for each edition: 10% less waste than the previous edition and 5% more recovery and reuse.

On inclusion: guaranteed accessibility for people with reduced mobility on all stands, consideration of speakers' specific needs, a downloadable accessibility plan and an RX code of conduct.

The 2026 edition had been positioned by RX France around the theme "innovating for more sustainable snacking", an angle that ran through the competitions and activities. No specific ISO 20121 certification is mentioned to date for the trade show.

How the trade show has evolved

Trajectory analysis

In 2026 the trade show carried out a strong rebrand: dropping "Sandwich & Snack Show" in favour of "Snack Show", with the domain switching from sandwichshows.com to snackshow.com (301 redirect). The strategic reading is crystal clear: snacking is no longer just about the sandwich, and the operator audience now spans pizza, burger, industrial catering, dark kitchens and coffee. The 2026 edition closed out this repositioning with 450 exhibitors and 16,000 trade visitors.

The 2027 move is Italian. After integrating Parizza into Parizza+Gusto and broadening it into sweet products and beverages, RX France is strengthening its credentials: first-hand partnerships with the AVPN, the ACIF and the FIC, two Coupes de France created for the occasion, and The Italian Show run by I Love Italian Food. The objective stated by the organiser is to make Parizza+Gusto "THE benchmark event for Italian know-how in France". This choice reads as a deliberate trade-off: rather than stacking up new zones, the trade show is concentrating its 2027 investment on the zone that grew the most in 2026.

A second, more discreet signal: the change of hall, from 7.2 to 7.3, reflecting a logistical recalibration with no break in format. The trade show remains at 2 days, with a high density of activities (9 competitions and 4 award ceremonies announced for 2027) and a visitor base that is mostly from the Île-de-France region but clearly open to other regions and the Benelux-Italy area.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (snackshow.com).