Wine Paris & Vinexpo Paris · 2027

Agoris analysis · updated June 2026

Key facts

• Wine Paris & Vinexpo Paris 2027: 15 to 17 February 2027 (Monday to Wednesday) at Paris Expo Porte de Versailles, organised by Vinexposium.
• World-leading B2B wine and spirits trade fair, structured into 3 worlds: Wine Paris (wines), Be Spirits (spirits), Be No (alcohol-free drinks).
• Record 2026 edition: 63,541 professionals from 169 countries (51% international, +20.75%), 6,537 exhibitors from 63 countries (+20%), 25,958 business-matching meetings (+28%).
• Wine Paris Academy programme: 180 events, 20 conferences, 40 masterclasses, with the editorial throughline "Pairing Perfection" for the 2026 edition.
• Wine Paris has overtaken ProWein Düsseldorf since 2025 (5,300 vs 4,200 exhibitors), with the gap confirmed in 2026 (6,537 vs ~3,400). Held under the patronage of the President of the Republic.

Who exhibits

Typical profile

The offering is structured around 3 complementary worlds that cover the entire drinks sector:

• Wine Paris: still and sparkling wines, independent winegrowers, the wine trade, Champagne houses, French AOCs and major international vineyards.
• Be Spirits: whiskies, cognacs, rums, gins, vodkas, liqueurs, ready-to-drink, mixology. 2026 edition: 370 exhibitors from 39 countries, +28% vs 2025.
• Be No: premium alcohol-free drinks, dealcoholised wines, mocktails, kombuchas, craft sodas. A dedicated hub structuring an agenda of its own.

A balanced split between producers and winegrowers (the historic core), traders and importers, international groups (LVMH, Pernod Ricard, Campari on the spirits side) and start-ups in the Be No and Be Spirits segments.

Institutional exhibitors and pavilions

Strong presence of French trade bodies (2026 edition): CIVB (Bordeaux), BIVB (Burgundy), Comité Champagne, Inter Rhône, CIVL (Languedoc), CIVA (Alsace), BNIC (Cognac).

116 international pavilions in 2025 (8 new), confirmed in 2026 with Italy ramping up to become the 2nd-largest delegation, with +81% more producers and a doubling of floor space. Anchor pavilions: Italy, Spain, Portugal, Germany, Austria, Greece, Georgia, South Africa, Argentina, Chile, New Zealand, Australia. The Vignerons Engagés label (the first French CSR label for winegrowing, 124 criteria) runs a unifying stand on the Wine Paris side.

Quality of the visitorship

• 63,541 professionals in 2026, 169 countries represented, 51% international (+20.75% vs 2025). Cumulative 112,462 professionals across all editions.
• 2025 (direct reference): 52,622 visitors, +28% vs 2023, 45% international from 154 countries.
• Decision-maker profiles: importers, distributors, wine merchants, restaurateurs and head sommeliers, premium retail buyers, traders, hoteliers, bartenders and mixologists, specialist wine and spirits press.
• Strictly professional visitorship, named badge issued on proof of business activity.

Activities and community

Wine Paris Academy

The signature editorial programme, with 180 events over 3 days in the 2026 edition: 20 conferences (market trends, exports, winegrowing CSR, no/low alcohol) and 40 masterclasses, tastings led by sommeliers and oenologists. 2026 throughline: "Pairing Perfection", devoted to food-and-wine pairings. The 2027 programme is published by Vinexposium in the weeks leading up to the trade fair.

Be Spirits and the Battle of the Mixologists

The Be Spirits hub is carried by a dedicated set design and a specific programme: Cognac masterclasses (in partnership with the BNIC), plus rum, gin and world whisky trails. The Battle of the Mixologists brings international bartenders together in a scripted competitive format that has become a press highlight.

Be No

A world structured as a hub in its own right, with its own agenda: conferences on the no/low alcohol dynamic, premium alcohol-free drinks tasting masterclasses, retail partnerships on alcohol-free shelving. A signal of the segment's structural rise.

Business-matching platform

25,958 business-matching meetings scheduled in 2026 (+28%), via the Vinexposium platform, which qualifies buyer profiles and lays out pre-paced agendas. A structuring tool for medium-sized and small exhibitors who do not have an established international portfolio.

On site: what you need to know

Access, parking and accommodation: see the Paris Expo Porte de Versailles listing.

Specific to the trade fair:

• Dates: Monday 15 to Wednesday 17 February 2027.
• Badge prices (2026 edition reference, to be confirmed for 2027): €20 with advance registration, €40 on site.
• Professional badge, named and non-transferable, proof of business activity required (professional card, K-bis registration certificate, purchasing mandate).
• Vinexposium Connect: the official app to map exhibitors, schedule business-matching meetings and follow the Wine Paris Academy / Be Spirits / Be No programme.

What it costs to exhibit

Exhibitor prices are not published publicly. Quotation on request from Vinexposium via the application form at vinexposium.com. Several options coexist: bare stand (floor-space rental only), turnkey fitted stand, collective pavilion packages (notably via the French trade bodies and the country pavilions), spaces dedicated to young brands on the Be Spirits and Be No side. Placement by world (Wine Paris, Be Spirits, Be No) determines the price per m².

No figure available publicly to date.

Preparing your visit

For the exhibitor

• 12 months out: make contact with Vinexposium, choose the world (Wine Paris, Be Spirits, Be No) and decide between a collective pavilion and an individual stand.
• 9 months out: apply to the integrated competitions (Vignerons Engagés, led tastings, curated selections).
• 6 months out: finalise the stand according to the chosen option, brief the contractor, plan sampling logistics (customs, excise duties, transport).
• 3 months out: activate the business-matching platform, open agendas, accredit the sales and oenological team.
• 6 weeks out: specialist wine/spirits press plan, trade-body or country-pavilion activation, scheduling of meetings with international influencers.

For the decision-maker visitor

• Early advance registration strongly recommended (€20 vs €40 on site).
• 3-day trade fair: allow at least 2 days to cover a full world (Wine Paris alone already requires a paced visit).
• Activate the business-matching platform before attending to pre-schedule priority meetings.
• Identify in advance the emerging international pavilions (Italy on the rise, Georgia, South Africa) and the Be No programme to frame your no/low alcohol market intelligence.

CSR policy and initiatives

Vinexposium is a signatory of the Net Zero Carbon Events Pledge and is aiming for a 50% reduction in greenhouse gases by 2030, with a target of carbon neutrality by 2050. The operational framework includes:

• A reuse platform for stand materials between editions.
• Dedicated recycling streams for bottles, empty containers and cardboard (volumes very specific to a wine and spirits trade fair).
• Recycled merchandise, signage and communication materials sourced from circular streams.
• The WONDERFUL CSR programme, which structures the cross-cutting commitments (sourcing, energy, mobility).

The host site Paris Expo Porte de Versailles (VIPARIS) operates an aligned, committed event policy. On the content side, the Vignerons Engagés label (the first French CSR label for winegrowing, 124 criteria, present at every edition) makes the CSR line legible for buyers.

How the trade fair has evolved

Trajectory analysis

Wine Paris & Vinexpo Paris stems from the February 2020 merger of two historic trajectories: Vinexpo, created in 1981 in Bordeaux by the Bordeaux CCI (1st edition from 22 to 26 June 1981, 11,000 visitors and 500 exhibitors), and Wine Paris, launched in 2019 by Comexposium and itself the product of the merger of Vinisud (created in 1994) and VinoVision (2017). The alliance sealed in February 2020 led to the creation of Vinexposium on 14 September 2020, a joint venture between Comexposium and Vinexpo Holding. The first joint Wine Paris & Vinexpo Paris edition was held from 10 to 12 February 2020 at Paris Expo Porte de Versailles. In five editions, the trade fair has structurally changed scale: 52,622 visitors in 2025 (+28% vs 2023), 63,541 in 2026 (+20.75% international) and 6,537 exhibitors from 63 countries. The overtaking of ProWein Düsseldorf, achieved as early as 2025 (5,300 vs 4,200 exhibitors) and confirmed in 2026 (6,537 vs ~3,400), is shifting the European centre of gravity of the wine and spirits market towards Paris. The structuring into 3 worlds (Wine Paris, Be Spirits, Be No) opens growth avenues beyond still wine, with a Be Spirits hub now at 370 exhibitors and 39 countries and a Be No world that is institutionalising the no/low segment. The patronage of the President of the Republic and CSR alignment via the Net Zero Carbon Events Pledge confirm an institutional positioning that reads clearly on an international stage.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (wineparis.com).