Exp'Hotel Bordeaux · 2027

Agoris analysis · updated October 2026

Key takeaways

• Exp'Hôtel Bordeaux is the leading professional gathering for the Food & Hospitality sectors of South-West France, created and organised by BEAM (Bordeaux Events And More), with the support of UMIH 33 and CMA Nouvelle-Aquitaine 33.
• A biennial trade show: the 7th edition was held from 23 to 25 November 2025 at the Parc des Expositions de Bordeaux. The next edition has been announced for 21 to 23 November 2027.
• 2025 results: 19,000 professionals and 350 exhibitors across three days, with 140 Michelin-starred chefs and MOF (Meilleurs Ouvriers de France) and 14 trade competitions.
• The offering is organised around five worlds: Food and Cuisine, Décor-Design and Fit-Out, New Technologies, Services, and Vehicles-Mobility.
• Official strapline: "Source, find inspiration, share".

Who exhibits

Typical profile

Equipment manufacturers and suppliers for the food trades, café, hotel and restaurant furniture and fit-out, digital solutions and service technologies, food and beverage wholesalers, professional vehicles and mobility, and service providers for cafés, hotels, restaurants, caterers and nightclubs. The trade show covers the full range of Food & Hospitality sectors, from artisans to hotel groups, with a strong South-West anchorage. Strictly professional visitor base.

Notable exhibitors

The list of exhibitors is available on the official website: exphotel.fr. The 2025 edition brought together 350 exhibitors spread across the trade show's five worlds. The artisan network is mobilised through CMA Nouvelle-Aquitaine 33 and UMIH 33, partners of the event.

Visitor quality

• 19,000 professionals welcomed in 2025 (source: exphotel.fr).
• A visitor base made up of café, hotel and restaurant operators and decision-makers from South-West France: restaurateurs, hoteliers, café owners, caterers, head chefs.
• The presence of 140 Michelin-starred chefs and MOF, reinforcing the professional quality of the exchanges.

Events & community

Conference programme

The 2025 edition was chaired by chef Stéphane Carrade (2 Michelin stars, 1 green star). The trade show combines culinary demonstrations, trade workshops and highlights around the five worlds, with an emphasis on the transformation of the café, hotel and restaurant sectors and sustainable innovation.

Awards and accolades

14 trade competitions were held in 2025, bringing together around a hundred candidates (professionals, apprentices, students). Among the distinctions awarded: the Trophée Michel Guérard, won by Théo Laussucq (Le Gabriel, Bordeaux), and the Trophée David Campbell, won by Camille Philippe (Newport Bay Club, Disneyland Paris) (source: tendancehotellerie.fr).

Community and networks

The event is supported by UMIH 33 (Union des Métiers et des Industries de l'Hôtellerie) and CMA Nouvelle-Aquitaine 33 (Chambre de Métiers et de l'Artisanat), which mobilise the artisan and professional networks of the sector across the Gironde and beyond. Bordeaux Gironde CCI, FERRANDI Paris and Campus du Lac are also among the trade show's institutional partners (source: exphotel.fr).

On site: what you need to know

Access, parking and accommodation: see the listing for the Parc des Expositions de Bordeaux.

Specific to the trade show:

• 2027 dates: from Sunday 21 to Tuesday 23 November 2027.
• Visitor badge: reserved for professionals in the Food & Hospitality sectors, by prior registration.
• Exhibitor registration: via the dedicated area exphotel.fr/exposez.

How much it costs to exhibit

Exhibitor prices are not published on the official website. Participation requests and quotes are available via the exhibitor area (exphotel.fr/exposez).

Preparing your visit

For the exhibitor

• 12 months out: make contact with the BEAM team, choose your world (Food and Cuisine, Décor-Design, New Technologies, Services, Vehicles-Mobility).
• 9 months out: stand positioning and possible entry into the trade competitions.
• 6 months out: prepare demonstrations and on-stand activations.
• 6 weeks out: confirm appointments with South-West café, hotel and restaurant decision-makers.

For the decision-making visitor

• Online pre-registration with proof of professional activity in the café, hotel and restaurant sector.
• Allow 1 to 2 days depending on the worlds you are targeting.
• Identify in advance the competitions and demonstrations by the Michelin-starred chefs and MOF.

ESG policy & initiatives

Congrès et Expositions de Bordeaux (CEB), which operates under the BEAM brand, has been ISO 20121 certified since July 2022 (AFNOR, certification for sustainable event management, covering event production and venue management). The 2025 edition placed the emphasis on ESG approaches, sustainable innovation and eco-responsible practices, with the responsible transition having become a structuring issue for the catering and hospitality sectors (sources: beam.fr, restauration21.fr).

How the trade show has evolved

Trajectory analysis

A benchmark regional trade show for the Food & Hospitality sectors of South-West France, Exp'Hôtel has established itself on a biennial rhythm around the Parc des Expositions de Bordeaux. The 7th edition (2025) confirmed its standing with 19,000 professionals and 350 exhibitors, driven by a network of artisan partners (UMIH 33, CMA NA 33) and a strong competition and Michelin-starred chef component. The next edition, from 21 to 23 November 2027, will extend this regional positioning across the trade show's five worlds.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (exphotel.fr).