Salon International de l'Agriculture · 2027

Agoris analysis · updated October 2026

Key takeaways

• Salon International de l'Agriculture (SIA) Paris 2027, 63rd edition, from Saturday 27 February to Sunday 7 March 2027 at Paris Expo Porte de Versailles, 9 days open to the general public from 9am to 7pm, the world's leading agricultural consumer trade show.
• Guest country 2027: Serbia, succeeding Côte d'Ivoire (2026 edition, 445 m² in Pavilion 7.1, the 2nd time a foreign country was given pride of place).
• Mascot 2027: Biguine, a Martinican Brahman cow born in 2019 (André Prosper farm, Galion, Trinité, Martinique), re-entering after being prevented from appearing due to the LSD outbreak that left the 2026 edition without cattle.
• Organisation: CENECA (Centre National des Expositions et Concours Agricoles, created in 1963 by Edgard Pisani, then Minister of Agriculture) in partnership with Comexposium as operator.
• 1,100+ exhibitors expected, 4 long-standing zones (livestock and animal sectors, crops and plant sectors, regional gastronomy, world agriculture with 30 countries represented), 2026 reference full price: €17 adult, €9 child aged 6-12, free for under-6s.

Who exhibits

Typical profile

A consumer trade show with a professional dimension, structured around 4 zones: livestock and animal sectors (cattle, sheep, goats, pigs, horses, poultry, rabbits, dogs, cats), crops and plant sectors (arable crops, seeds, machinery, agricultural equipment, gardening, services), regional gastronomy in Pavilion 7 with France's 13 regions and the Overseas Territories, world agriculture with around thirty exhibiting countries. The distinctive feature of Porte de Versailles: it is the only Paris venue able to host live cattle and a mass public simultaneously over 9 consecutive days.

Notable exhibitors (2026 reference, 2027 basis)

Animal sectors: trade bodies INAPORC, Interbev, CNIEL, cattle breeds (Limousine, Charolaise, Normande, Holstein, Salers, Aubrac, Montbéliarde, Blonde d'Aquitaine, Maine-Anjou, Brahman for the Overseas Territories), sheep and goat breed associations.

Plant sectors and agricultural equipment: Arvalis, Terres Inovia, seed producers, cooperatives, agricultural equipment distributors, the farming press and advisory bodies.

Pavilion 7 regions and Overseas Territories: the regions of Auvergne-Rhône-Alpes, Bourgogne-Franche-Comté, Bretagne, Centre-Val de Loire, Corse, Grand Est, Hauts-de-France, Île-de-France, Normandie, Nouvelle-Aquitaine, Occitanie, Pays de la Loire, Provence-Alpes-Côte d'Azur, Guadeloupe, Martinique, Guyane, La Réunion, Mayotte.

World agriculture pavilion: around thirty exhibiting countries, with Serbia as guest of honour in 2027. In 2026, Côte d'Ivoire occupied 445 m² in Pavilion 7.1, marking the 2nd time a foreign country was given pride of place.

Retention rate

Very high among trade bodies, breed associations, French regions and gastronomy brands, which return almost systematically every year. Structural turnover is concentrated in the world agriculture pavilion (the guest country changes each edition) and among new CSR and agtech players.

Visitor quality

A mix of a mass general public and a qualified professional audience. 2026 review (62nd edition, 21 February to 1 March, without cattle following the lumpy skin disease outbreak): 437,402 visitors, down 27.9% versus 607,000 in 2025. Three factors explain this historic decline: an unfavourable alignment of France's 3 school holiday zones, very wet weather across almost the entire show, and the absence of cattle linked to LSD, which deprived the SIA of its core draw. The visitor profile remains dominated by families (Île-de-France and the greater Paris area), school groups, regional agricultural professional delegations, and the entire national political class in a presidential election year.

Programme & community

Conference programme

Themed stages across the 9 days covering the sector's major issues: agroecological transition, animal welfare, food sovereignty, generational renewal, farm income, irrigation, livestock and climate, organic farming, PDO and PGI, short supply chains. Debate areas run by the chambers of agriculture, the FNSEA, the Coordination Rurale, the Confédération Paysanne, the Jeunes Agriculteurs, the APCA and the trade bodies. The 2027 programme is published by CENECA and Comexposium as the show approaches.

Awards & recognition

Concours Général Agricole (CGA), held during the SIA since its creation as an official competition in 1870. 132nd edition in 2026, hence the 133rd edition in 2027. Origin: the Poissy Competition of 1843 under an order from Minister Yvart, then the first official CGA in 1870 at the Palais de l'Industrie on the Champs-Élysées.

CGA 2026 review: 5,298 medals awarded, 6,547 jurors mobilised, more than 20,000 products tasted blind. Three main categories:

• Wines: a substantial roll of honour with 3,226 medal-winning wines in 2026 (across all appellations and regions)
• Dairy products and cheeses: a major long-standing category (PDO, PGI, farm production)
• Regional produce: meats, charcuterie, honeys, oils, beers, ciders, jams, preserves

CGA 2026 Award of Excellence: 38 winners recognised for the consistency of their results across several vintages. The CGA also runs its animal competitions (cattle, sheep, goat, equine, canine and feline breeds) throughout the show, with prize-givings in the rings.

Satellite events

Concours Général Agricole: already covered (integrated into the SIA). Presidential and ministerial visits throughout the week, with the 2027 edition amplifying the political dimension given the presidential election year (April 2027). A visit to the SIA has been an obligatory ritual for presidential candidates since Jacques Chirac. Professional evenings, trade-body press operations, sector dinners.

Community & networks

CENECA (Centre National des Expositions et Concours Agricoles): an association created in 1963 by Edgard Pisani, then Minister of Agriculture under General de Gaulle, in the wake of the modernisation of French agriculture. Comexposium: events operator, handling the logistical and commercial management of the show. The community is made up of agricultural professional organisations (FNSEA, Coordination Rurale, Confédération Paysanne, Jeunes Agriculteurs, APCA, chambers of agriculture), trade bodies (Interbev, CNIEL, INAPORC, Intercéréales, Interfel), regional councils and breed associations.

What's new in 2027

63rd edition in a presidential election year: an amplified political moment, with a stronger presence of candidates. Guest country Serbia (succeeding Côte d'Ivoire 2026). Return of Biguine the Brahman as mascot after she was prevented from appearing due to LSD in 2026 (Macron had publicly backed the farmer André Prosper). 133rd edition of the Concours Général Agricole integrated into the show. Confirmed CSR programmes: Animal welfare, Agri Confiance (extended CSR standard), Demain la Terre (responsible fruit and vegetables since 2004), organic farming, short supply chains, PDO and PGI, agroforestry, carbon storage. The detailed programme is published by CENECA and Comexposium ahead of the show.

On site: what you need to know

• Venue: Paris Expo Porte de Versailles, 9 days open (Saturday 27 February to Sunday 7 March 2027), 9am to 7pm.
• Transport access: Metro L12 (Porte de Versailles), L8 (Balard). Tram T2 and T3a. RER C (Pont du Garigliano). Very heavy footfall at weekends and on Wednesdays: allow 30 to 60 minutes from central Paris by public transport at peak times.
• Parking: On-site and surrounding car parks are saturated, particularly at weekends and on presidential visit days. Favour public transport.
• Accommodation: The 15th arrondissement area (Convention, Vaugirard, Balard) and the Porte de Versailles hotels should be booked 3 to 4 months ahead. The 2027 edition falls in a presidential election year, with strong demand from media and delegations.
• Opening hours & tickets 2027 (2026 reference prices, adjustments to be confirmed):
  • Full adult price: €17
  • Child aged 6-12: €9, free for under-6s
  • Family Pass 2 adults + 2 children on weekdays: €45
  • Students and school groups: €10
  • Reduced-mobility visitor + companion: €12
  • Groups of 15-49 people: €15, groups of 50+: €14
  • Pro Pass 1 day: €17, Pro Pass 2 days: €34
• Pro e-badge: priority entry, complimentary cloakroom, reserved seats at the ringside of the animal competitions, access to reserved business events (trade-body evenings, media stages).
• Services: Multiple catering points across the whole site (regional gastronomy in Pavilion 7), exhibitor VIP areas, press room, official app, cloakrooms, left-luggage, pushchair and family areas.

What it costs to exhibit

Preparing your visit

For the exhibitor

• 12 months out (spring 2026): make contact with Comexposium, position your zone (animal, plant, regional gastronomy, world agriculture), choose your hall and floor space
• 9 months out (summer 2026): contractual commitment, validation of partner agreements for regions, trade bodies and breed associations
• 6 months out (September 2026): entries for the Concours Général Agricole (wines, dairy products, regional produce), animal competition registrations
• 4 months out (November 2026): validation of the scenography concept, stand-builder brief, logistics planning
• 2 months out (January 2027): team accreditations, accommodation, commercial brief, press kits, scheduling of sector meetings
• 3 weeks out (February 2027): delivery of materials, final team brief, activation of media campaigns and client invitations

For the decision-making visitor

• Register as soon as the 2027 ticket office opens: Pro e-badge for priority entry and access to business events
• Favour Tuesday 2, Wednesday 3 or Thursday 4 March 2027 for structuring supplier meetings, avoid the public-saturated Saturdays and Sundays
• Plan your route by zone (animal, plant, regional gastronomy, world agriculture)
• For international delegations: head to Pavilion 7.1 world agriculture and to Serbia, the guest of honour
• Allow 2 full days to cover all the halls and attend several CGA competitions

How the show has evolved

Trajectory analysis

The SIA remains the world's leading agricultural consumer trade show with a unique format: 9 days open, 4 zones covering the entire sector, and a historic gauge of 600,000+ visitors in a full edition. The 2026 edition marked a cyclical halt at 437,402 visitors, a fall of 27.9% attributable to three cumulative and entirely exogenous factors: the absence of cattle linked to lumpy skin disease (the show's core draw), an unfavourable alignment of France's 3 school holiday zones in the same week, and wet weather across almost the entire show. The 2027 edition plays a strategic rebound role: the announced return of cattle, guest country Serbia succeeding Côte d'Ivoire, mascot Biguine the Martinican Brahman (re-entering after being prevented by LSD, against a political backdrop of Macron's support for the farmer Prosper), the 133rd Concours Général Agricole, and above all a political dimension amplified by the presidential election year. A visit to the SIA has been an obligatory ritual for candidates to the Élysée since Jacques Chirac, structurally turning the 2027 edition into a national media echo chamber. The CENECA and Comexposium governance guarantees institutional continuity (CENECA created in 1963, first SIA edition in 1964, hence 63 editions in 2027), while the CSR programmes Animal Welfare, Agri Confiance, Demain la Terre and the opening up to new transitions (agroecology, carbon storage, agroforestry, short supply chains) anchor the show in the sector's contemporary agenda.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salon-agriculture.com).