Tourissima · 2027

Agoris analysis · updated October 2026

Key takeaways

• This listing corresponds to Tourissima, the tourism and outdoor activities trade show: the annual consumer travel event in the Hauts-de-France region, organised by Comexposium as part of the Les Salons du Tourisme network, alongside the Salon Mondial du Tourisme and Destination Nature in Paris.
• 2027 edition: from Friday 29 to Sunday 31 January 2027 at Lille Grand Palais, Hall Londres, from 10 am to 6 pm without interruption.
• 2026 results (37th edition): 18,570 visitors, up 5% on 2025, and 256 exhibitors (source: tourmag.com). Announced for 2027: around 250 professionals and more than 200 destinations.
• A consumer trade show geared towards holiday planning: destinations in France and Europe, outdoor, slow tourism, vanlife and cruises. Admission €8 in advance, €10 on the door, free for under-18s.

Who exhibits

Typical profile

Tourist offices and destination marketing agencies (CRT, ADT), tour operators, specialist travel agencies, cruise lines, accommodation providers and players from the outdoor and vanlife scene (source: tourmag.com). A consumer audience: travellers from the Hauts-de-France region and neighbouring areas in the midst of planning their holidays.

Notable exhibitors

Exhibitor catalogue on the official website: salons-du-tourisme.com/fr-FR/lille/catalogue-exposants. In 2026, the trade show notably welcomed the Agence du Tourisme de la Corse and the Agence de Développement Touristique des Ardennes, also present in 2025 (sources: atc.corsica, pro.ardennes.com). The Village des Hauts-de-France brings together the regional destinations, their heritage and their gastronomy (source: lilleaddict.fr).

Quality of the visitor base

• 18,570 visitors in 2026, up 5% on 2025 (source: tourmag.com)
• 2025 organiser report: 88% of visitors with a travel project, with an average budget above €3,000
• 2026 visitor survey: a desire for independence in planning, destinations in France (Brittany, Normandy, PACA) and Europe (Spain, Italy, Greece), a preference for short breaks and extended weekends (source: tourmag.com)

Activities & community

Activities and themed villages

Programme for the 2026 edition, as the 2027 programme has not yet been published: Village des Hauts-de-France, Espace Vanlife and Parcours Famille, built around the themes of Europe, outdoor and slow tourism, glamping, cruises and road trips (sources: zoomsurlille.fr, lilleaddict.fr). The stands come alive with music, dance and destination presentations (source: lilleaddict.fr).

Community and networks

Tourissima opens Comexposium's Salons du Tourisme season each year, which then continues in Paris at Paris Expo Porte de Versailles with the Salon Mondial du Tourisme and Destination Nature, held jointly in mid-March. Mahana Lyon is on hold in 2026, with a revamped format announced for 2027 (source: tourmag.com).

The professional tourism press, led by TourMaG, covers every edition and publishes the trade show's headline figures.

On site: what you need to know

Access, parking and accommodation: see the Lille Grand Palais listing.

Specific to the trade show:

• Hall: Hall Londres, entrance on boulevard des Cités Unies.
• Opening hours: 10 am to 6 pm without interruption, from Friday to Sunday.
• Ticket: €8 per person in advance online, €10 on the door, free for under-18s. Free invitations are regularly circulated by exhibitors and media partners ahead of opening.

How much it costs to exhibit

Exhibitor rates are not published publicly: request a pack via the Salons du Tourisme exhibitor area.

Planning your visit

For the exhibitor

• Anticipate your stand request via the exhibitor area: the trade show takes place at the end of January and spaces in the themed villages (Hauts-de-France, Vanlife) are limited.
• Bear the network's calendar in mind: Tourissima opens the season at the end of January, with the Salon Mondial du Tourisme following in Paris in mid-March. Pooling stand and teams across the two events is common practice among exhibiting destinations.
• Target a project-driven visitor base: 88% of 2025 visitors had a travel project, with an average budget above €3,000. Plan a system for capturing leads and issuing quotes on the stand.
• Prepare a stand activity: visitors come looking for inspiration and experiences, not just brochures.

For the visitor

• Buy your ticket in advance (€8 instead of €10), free for under-18s.
• Allow half a day to a full day depending on the number of destinations you are targeting: the trade show fits in a single hall.
• Prepare your list of destinations using the online exhibitor catalogue before your visit.
• With children, follow the Parcours Famille introduced in 2026.

How the trade show has evolved

Trajectory analysis

Attendance has risen steadily over three editions: 16,800 visits in 2024, 17,640 visitors in 2025, 18,570 in 2026, or roughly +5% per year. The number of exhibitors fluctuates between 210 (2023) and 256 (2026), with the peak reached at the latest edition. The "tourism and outdoor activities" positioning (outdoor, vanlife, slow tourism) broadens the trade show beyond the traditional travel agency and chimes with the trends highlighted in the 2026 visitor survey: independence, nature and short formats. Tourissima remains the major travel event for the Hauts-de-France public and the season opener for Comexposium's Salons du Tourisme network.

Unless otherwise stated, all factual data in this listing comes from the organiser's official website (salons-du-tourisme.com).