In 2027, trade shows for commerce and retail professionals in France are concentrated in the first quarter: Franchise Expo Paris in March, One to One Retail E-Commerce in Monaco in March, All4Customer at the end of March, then SHOP! Le Salon and C!Brand on 24 and 25 March. Apart from Monaco, all take place at Paris Expo Porte de Versailles. The major international events of the autumn, NRF Retail's Big Show Europe in Paris, MAPIC and TFWA World Exhibition in Cannes, have not yet announced their 2027 dates.
The sector does not fit into a single trade show, because "commerce" covers very different trades: recruiting franchisees, selling an e-commerce solution to a retail chain, fitting out a point of sale or finding a location in a shopping centre. This page groups the trade shows by use, with the dates and cities of each edition.
The 2027 calendar at a glance
- 23 to 25 January 2027: Bisou, Marseille (gifts, souvenirs, decoration)
- 25 to 27 January 2027: Sport-Achat Hiver, Grenoble (winter sports and outdoor retailers)
- 2 to 4 February 2027: CTCO, Lyon (promotional objects and textiles)
- 9 to 11 March 2027: One to One Retail E-Commerce, Monaco (retail and e-commerce, by invitation)
- 13 to 15 March 2027: Franchise Expo Paris, Paris (franchising and organised retail)
- 23 to 25 March 2027: All4Customer, Paris (customer experience, e-commerce, retail, data)
- 24 and 25 March 2027: SHOP! Le Salon and C!Brand, Paris (point-of-sale marketing, brand universes)
- 28 and 29 April 2027: Salon Go Entrepreneurs, Nanterre (business creation and takeover)
- 21 to 23 September 2027: All4Customer Cannes, Cannes (pre-scheduled business meetings)
Franchising and organised retail
This strand brings together the trade shows where franchisors recruit franchisees and where candidates compare brands.
Franchise Expo Paris is the trade show of the Fédération Française de la Franchise, organised by Infopro Digital. Its 45th edition will take place from Saturday 13 to Monday 15 March 2027 at Paris Expo Porte de Versailles, halls 6 and 4. The 2026 edition brought together more than 31,900 participants and nearly 465 French and international brands, according to the organiser. The audience includes employees, shopkeepers, investors and business founders: it is the trade show where brands recruit franchisees.
Forum Franchise Lyon is organised by CCI Lyon Métropole Saint-Étienne Roanne. Its 18th edition takes place on Thursday 8 October 2026 at the LDLC Arena, in Décines-Charpieu. It is a one-day format. The 2027 dates have not yet been announced.
Two business creation trade shows complete this strand. The Salon Go Entrepreneurs, formerly the Salon des Entrepreneurs, will take place on Wednesday 28 and Thursday 29 April 2027 in Nanterre. It is aimed at founders, managers of small and medium-sized businesses and future entrepreneurs. The Salon SME, formerly the Salon des micro-entreprises, run by Planète micro-entreprises, takes place on 13 and 14 October 2026 at the Palais des Congrès de Paris, with a format centred on conferences and meetings with experts. For a franchise network, these two trade shows reach project owners before they choose a brand.
Retail, e-commerce and customer experience
Here, the exhibitor is not looking for franchisees but for client retailers: software publishers, payment providers, logistics solutions, data and customer relationship tools.
NRF Retail's Big Show Europe is the European version of the National Retail Federation's Retail's Big Show, co-organised with Comexposium. It took over from Paris Retail Week in 2025, launched in 2015 by Comexposium around E-commerce Paris. The 2026 edition was held from 15 to 17 September at Paris Expo Porte de Versailles. The 2027 dates have not yet been announced.
One to One Retail E-Commerce works differently: it is not an open trade show. Retail and e-commerce decision-makers are invited, suppliers are selected, and exchanges take place as pre-scheduled business meetings. The 16th edition will take place from Tuesday 9 to Thursday 11 March 2027 at the Grimaldi Forum in Monaco, organised by Comexposium One to One.
All4Customer, organised by Weyou Group, brings together customer experience, digital marketing, artificial intelligence, e-commerce, retail and data. Since the 2024 edition, it has resulted from the merger of the Stratégie Clients and E-Marketing Paris trade shows. The next edition runs from Tuesday 23 to Thursday 25 March 2027 at Paris Expo Porte de Versailles, hall 6. The same organiser runs All4Customer Cannes from 21 to 23 September 2027 at the Palais des Festivals et des Congrès: a private format, with pre-scheduled meetings with invited buyers.
Point of sale, brand and communication
These trade shows are aimed at brands, retail chains and their agencies, who come to fit out or animate the shop.
SHOP! Le Salon is the point-of-sale marketing trade show: temporary and permanent POS displays, point-of-sale fit-out, digital media and brand activation. Formerly the MPV trade show, it is backed by the professional association SHOP! France and organised by Infopro Digital Trade Shows. Its 38th edition will take place on Wednesday 24 and Thursday 25 March 2027 at Paris Expo Porte de Versailles, hall 5.
C!Brand takes place on the same dates and at the same venue. Launched in 2025 by Infopro Digital Trade Shows, it covers print, packaging, business gifts, signage, media objects and events, for brands, retail chains and communication agencies.
CTCO, from the same organiser, is the trade show for promotional objects and textiles. Its 19th edition will take place from Tuesday 2 to Thursday 4 February 2027 at Eurexpo Lyon, alongside C!Print Lyon. Access is restricted to resellers, distributors and marking professionals, with their activity checked at registration.
Commercial property and travel retail
MAPIC, organised by RX France, brings together retail brands, owners and developers of commercial assets, and the intermediaries who negotiate store locations, including retail parks. The 2026 edition takes place on Tuesday 3 and Wednesday 4 November at the Palais des Festivals et des Congrès in Cannes. The 2027 dates have not yet been announced. For a brand in its expansion phase or a property company looking for tenants, it is the event to watch.
TFWA World Exhibition & Conference is the annual meeting of the duty-free and travel retail industry, organised by the Tax Free World Association. It brings together brands, distributors, transport operators and border shops, across categories ranging from perfume and cosmetics to wines and spirits, fashion, confectionery and watchmaking. The 2026 edition was held from 27 September to 1 October in Cannes. The 2027 dates have not yet been announced.
Specialist retail and retailers' trade shows
For a brand that sells to independent shops, the right trade show is often the one for its own industry rather than a "retail" trade show in the broad sense.
- Bisou: gifts, souvenirs, Provençal items and decoration, from Saturday 23 to Monday 25 January 2027 at Parc Chanot in Marseille, organised by Orgexpo. Strictly professional access, by invitation.
- Sport-Achat Hiver: meeting point for winter sports and outdoor retailers since 2003, from Monday 25 to Wednesday 27 January 2027 at Alpexpo, Grenoble, organised by Sportair.
For fashion and decoration retailers, see the sectors Fashion and Textile and Decoration and Home, which include in particular Who's Next, Bijorhca, Maison&Objet and Playtime Paris.
Separately, MIF Expo, the Made in France trade show, brings together exhibitors of products made in France, with free admission by invitation. It takes place from 12 to 15 November 2026 at Paris Expo Porte de Versailles.
How to choose between these trade shows
The first question is not "which is the biggest commerce trade show" but "who do I need to meet":
- You are recruiting franchisees: Franchise Expo Paris for national and international recruitment, Forum Franchise Lyon for the one-day Lyon meeting, Go Entrepreneurs and the Salon SME to reach project owners earlier in their thinking.
- You sell a solution to retail chains (software, payment, logistics, data): NRF Retail's Big Show Europe and All4Customer for an exhibition format with conferences, One to One Retail E-Commerce and All4Customer Cannes if you prefer pre-scheduled meetings with selected decision-makers.
- You fit out or dress the point of sale: SHOP! Le Salon and C!Brand, held on the same dates; CTCO if your offer goes through promotional object resellers.
- You are looking for locations or tenants: MAPIC.
- You sell to independent retailers: the trade show of your own industry.
Before booking, check the access mode: an open trade show, a trade show restricted to verified professionals and an invitation-only format do not produce the same type of contacts. Co-located events (SHOP! Le Salon and C!Brand) let you cover two audiences in a single trip, and most of the 2027 events take place between January and March: it is better to plan stand preparation early.
To go further: how to choose a trade show to visit, the budget for a stand, preparing your stand and measuring the return on investment of a trade show. For fitting out the stand, consult the stand builders listed in Paris and in Lyon.