In France, trade shows for the tourism industry in 2027 fall into several families. For travel distribution: IFTM Top Resa (Paris, 5 to 7 October 2027), Rendez-vous en France (Bordeaux, 23 and 24 March 2027) and Destination Montagnes (Grenoble, 19 and 20 January 2027). For business tourism: Heavent Meetings Cannes (2 to 4 March 2027). For hotels and catering: Sirha Lyon (21 to 25 January 2027), Food Hotel Tech (Paris, 31 March and 1 April 2027) and a series of regional CHR (cafés, hotels, restaurants) trade shows, from Montpellier to Nantes. On the consumer side, the Salon Mondial du Tourisme (Paris, 11 to 14 March 2027).
The sector's calendar rests on two logics that need to be told apart before booking a stand. On one side, strictly professional events, often built around pre-scheduled business meetings between suppliers and buyers. On the other, consumer trade shows where destinations and tour operators sell directly to travellers. This page presents the trade shows published on Agoris for this sector, grouped by target audience, with their dates and city.
Travel distribution: B2B meetings
IFTM Top Resa is the annual trade show for leisure and business tourism in France, organised by RX France at Paris Expo Porte de Versailles. It brings together destinations, tour operators, carriers, accommodation providers and travel agencies, with a business meeting platform, Everywhere. The 2026 edition was held from 15 to 17 September; the 2027 edition is announced on the official website for Tuesday 5 to Thursday 7 October 2027, again at Porte de Versailles, hall 1.
Rendez-vous en France is the trade show for the international marketing of the French tourism offer, run by Atout France. Its principle: two days of pre-scheduled meetings between French suppliers and foreign tour operators, invited by Atout France's offices in their home countries. The trade show changes host city every year: the 2027 edition will take place on Tuesday 23 and Wednesday 24 March 2027 in Bordeaux. The 2026 edition, in Nice, brought together 704 exhibiting companies and 814 international buyers and influencers from 52 countries.
Destination Montagnes, also organised by Atout France, applies the same workshop format to mountain tourism: resorts, ski areas, accommodation providers and inbound agencies facing selected international tour operators. The 36th edition will take place on Tuesday 19 and Wednesday 20 January 2027 in Grenoble. There is no open visitor access: exhibitors and buyers register in advance.
Two international events complete this section. ITB Berlin, organised by Messe Berlin, will take place from Tuesday 16 to Thursday 18 March 2027 at Messe Berlin, over three strictly professional days. ILTM Cannes, the luxury travel market organised by RX, operates by invitation and through pre-scheduled meetings between qualified buyers and high-end brands: its next edition takes place from 30 November to 3 December 2026 at the Palais des Festivals et des Congrès de Cannes, and the 2027 dates have not yet been announced.
Business tourism and events
Heavent Meetings Cannes, organised by Weyou Group, is a one-to-one meeting format between decision-makers with event projects and business tourism suppliers: destinations, reception and seminar venues, hotels, agencies, caterers, technicians, carriers. The 2027 edition runs from 2 to 4 March 2027 at the Palais des Festivals et des Congrès de Cannes, with an opening cocktail on the evening of 2 March and meetings on 3 and 4 March.
In Paris, Heavent Paris and Séminaire Expo, both run by Weyou Group, share Pavilion 4 of Paris Expo Porte de Versailles and a single visitor badge. The first is an exhibition trade show for event techniques and solutions; the second brings together the MICE offer: hotel chains, unusual venues, convention centres, tourist offices, team building. Their next joint edition takes place from 17 to 19 November 2026; the 2027 dates have not yet been published.
Hotels, catering and CHR
National events. Sirha Lyon, organised by GL Events Exhibitions under the Sirha Food brand, is the biennial trade show for out-of-home catering and food, held in odd-numbered years. Its 2027 edition will take place from Thursday 21 to Monday 25 January 2027 at Eurexpo Lyon, with the international final of the Bocuse d'Or. Food Hotel Tech, organised by Easyfairs, focuses on technology solutions and sustainable transition for hotels and catering: 10th edition on 31 March and 1 April 2027 at Paris Expo Porte de Versailles. The Salon Restau'Co, run by the network of the same name, is aimed at contract catering under direct management, over a single day: Wednesday 16 June 2027, at Paris Expo Porte de Versailles.
Equip'Hôtel, the trade show for hotel and catering equipment and services organised by RX France, is biennial: it has no edition in 2027. The next one takes place from 2 to 5 November 2026 at Paris Expo Porte de Versailles.
Regional CHR trade shows in 2027. They cover the same trades at the scale of a regional catchment area, with a visitor base of hoteliers, restaurateurs and food artisans from the region:
- Sirha Méditerranée: 14 to 16 February 2027, Marseille, Parc Chanot. Operated by Sirha Food.
- SIPRHO: 8 to 10 February 2027, Parc des Expositions de Montpellier in Pérols. CHR trade show of Montpellier, organised by Konk Organisation, with a beach-clubs vertical.
- CHR Pro Expo Grand-Est: 7 to 9 March 2027, Parc des Expositions de Colmar. Formerly CHR Pro Expo Alsace, biennial in odd-numbered years.
- Horesta: 14 to 16 March 2027, Halle d'Iraty in Biarritz. Cafés, hotels, restaurants and food trades of the South-West, biennial in odd-numbered years.
- Serbotel: 17 to 20 October 2027, Parc des Expositions de Nantes. Biennial CHR trade show of the Grand Ouest, with numerous trade competitions.
- Exp'Hôtel Bordeaux: 21 to 23 November 2027, Parc des Expositions de Bordeaux. Biennial trade show for the food and hospitality sectors, organised by BEAM.
Outdoor hospitality. IODE, run by four regional outdoor hospitality federations, brings together suppliers for campsites, hotels, holiday cottages and leisure parks of the Grand Ouest, on 27 and 28 January 2027 at the Parc des Expositions Le Chorus in Vannes, before the start of the season.
Two biennial regional CHR trade shows have no edition in 2027: Smahrt Toulouse returns from 30 January to 1 February 2028 at the MEETT, and EGAST from 19 to 22 March 2028 at the Parc des Expositions de Strasbourg.
Cultural sites, mountain resorts and tourism facilities
Managers of museums, monuments and visitor sites have two trade shows in Paris. Museum Connections, organised by ARTODAY, covers consulting, equipment, ticketing and gift shop products: 12 and 13 January 2027, Paris Expo Porte de Versailles. The SITEM, organised by Museumexperts, brings together museography, scenography, conservation and mediation: 31 March and 1 April 2027, at the Carrousel du Louvre.
For resort development, Mountain Planet is biennial in even-numbered years: no edition in 2027, the next one takes place from 11 to 13 April 2028 at Alpexpo Grenoble.
Consumer travel trade shows
These trade shows serve destinations, tourist offices and tour operators who sell directly to the public. The Salon Mondial du Tourisme, organised by Comexposium, will take place from Thursday 11 to Sunday 14 March 2027 at Paris Expo Porte de Versailles; the organiser announces a Travel Business Hub for 2027, a professional space open for two days. Within the same network, Tourissima welcomes the public of the Hauts-de-France from 29 to 31 January 2027 at Lille Grand Palais.
Two themed trade shows are aimed mainly at the public: Les Thermalies, devoted to thermalism, thalassotherapy and spa (free entry with an invitation, for thermal cure patients and spa enthusiasts), from 21 to 24 January 2027 at the Carrousel du Louvre, and the Paris Café Festival, from 24 to 26 April 2027 at the Carreau du Temple, whose last day is announced as reserved for professionals.
2027 calendar at a glance
- January: Museum Connections (Paris), Destination Montagnes (Grenoble), Sirha Lyon, Les Thermalies (Paris), IODE (Vannes), Tourissima (Lille).
- February: SIPRHO (Montpellier), Sirha Méditerranée (Marseille).
- March: Heavent Meetings Cannes (Cannes), CHR Pro Expo Grand-Est (Colmar), Salon Mondial du Tourisme (Paris), Horesta (Biarritz), ITB Berlin (Berlin, outside France), Rendez-vous en France (Bordeaux), Food Hotel Tech and SITEM (Paris, 31 March to 1 April).
- April: Paris Café Festival (Paris).
- June: Restau'Co (Paris).
- October: IFTM Top Resa (Paris), Serbotel (Nantes).
- November: Exp'Hôtel Bordeaux.
How to choose a trade show when you exhibit
Identify the buyer before the show. An inbound agency or a destination looking for foreign tour operators is not targeting the same event as a hotel that wants to win over seminar organisers, or an equipment supplier selling to restaurateurs. Atout France's workshops target international distribution, IFTM Top Resa French distribution, the Heavent formats event buyers, and the CHR trade shows operators.
Understand the format. At a workshop with pre-scheduled meetings, such as Destination Montagnes, Rendez-vous en France, ILTM Cannes or Heavent Meetings Cannes, most of the work is done before the event: exhibitor profile, buyer selection, meeting booking. At a classic exhibition trade show, the stand, its visibility and inviting your own customers weigh more.
Take the rhythm into account. Several trade shows in the sector are biennial: Sirha Lyon, Serbotel, Exp'Hôtel, Horesta and CHR Pro Expo Grand-Est in odd-numbered years; Equip'Hôtel, Smahrt, EGAST and Mountain Planet in even-numbered years. A missed edition can be made up two years later.
Regional or national. For a CHR supplier whose customers are concentrated in one area, a regional trade show gives access to local operators; a national or international event widens prospecting but requires a larger budget and heavier preparation.
Tell consumer from professional. The Salon Mondial du Tourisme and Tourissima are first and foremost trade shows that sell to the public. Their attendance figures cannot be compared with those of a B2B trade show.
To prepare your participation, see our guides on stand budgets, stand preparation and measuring return on investment. For stand fabrication, the directory of stand builders lists suppliers by city.